Affordable SEO agency for growing small and medium businesses

At Dandy, we craft SEO strategies that don't just drive traffic; they deliver real returns on investment. As an affordable SEO agency, our tailored SEO solutions are designed for small and medium businesses, ensuring your site ranks for the keywords that truly matter. We position your business as an authority in your industry, turning your website into a lead-generating powerhouse that wins more customers from organic search.

Our team of SEO experts combines technical precision with content marketing and link building to deliver sustainable growth, not short-term results that disappear with the next algorithm update.

FREE SEO AUDIT
SEO that gets results

Our comprehensive approach to SEO

We take a holistic approach to search engine optimisation, covering every area that influences how search engines rank your site. Unlike cheap SEO providers that rely on outdated tactics, our affordable SEO services follow search engine algorithms and Google's best practices to deliver sustainable growth.

Our SEO campaigns are built around your specific business goals, whether that's increasing online visibility locally, competing nationally, or building brand awareness in highly competitive industries.

 
  • On-Page Optimisation: Fine-tuning every page for maximum visibility
  • Content Creation: Crafting compelling content to engage your audience
  • Tech SEO Fixes: Addressing all tech SEO fixes and optimisations
  • Link Building: Building authoritative links to boost your site’s credibility
  • AI-Search Engine Optimisation: Ensuring visibility on AI-driven search engines
  • Transparent Reporting: Regular updates on progress and future strategies
SEO audit

How well is your website performing?

Get a free SEO audit and find out exactly where your site stands in search results. Our audit covers technical health, on page SEO, keyword gaps, and search performance, giving you a clear, prioritised action plan regardless of whether you become a client. Website owners who complete their audit consistently tell us it is the most useful overview of their site they have ever received. It costs nothing and takes only a few minutes to request.




    SEO packages

    Discover everything
    our SEO packages include

    Effective on page SEO and on page optimisation means more than adding keywords. It means making every page work harder for your business, improving its search rankings and converting more visitors into enquiries.

    • Keyword research and integration to match high-intent searches.
    • Optimising meta titles, descriptions, header tags, and image alt text.
    • Internal linking strategies to improve crawlability and strengthen topic clusters.
    • Enhancing page layouts for better readability and engagement.
    • Improving sitewide keyword relevance without keyword stuffing.

    Content is the backbone of SEO success. Our content marketing and content creation strategy focuses on producing genuinely useful, expert-led material that earns search visibility and builds your website's authority over time. 

    From regular blog posts to pillar guides, we cover what your audience is actually searching for; targeting the right keywords at every stage of the buying journey.

    • Topic research based on real search queries your customers use.
    • Blog posts written to answer questions and target organic search opportunities.
    • Regular content refreshes to keep existing pages competitive in search results.
    • Pillar pages and topic clusters for advanced strategies in competitive niches.
    • Website optimisation of existing service pages for improved page SEO performance.

    Off page SEO is how we build your website's authority in the eyes of search engines. Through ethical link building campaigns and digital PR, we earn high-quality backlinks from reputable sources. 

    These links signal to Google that your site deserves to rank, making them a cornerstone of any effective SEO strategy for small businesses operating in highly competitive industries. We never use black-hat link building; every link we build is earned, not manufactured.

    • Manual link building from relevant, authoritative UK domains.
    • Broken links identification and replacement outreach.
    • Digital PR campaigns to earn editorial coverage and links at scale.
    • Backlink audit to identify and disavow toxic links harming your search performance.

    Your website needs to be technically sound before any other SEO effort can gain traction. We audit and fix the underlying issues that prevent search engines from properly crawling, indexing, and ranking your pages; from broken links and slow page speeds to structured data, Core Web Vitals, and web development issues that block organic search performance.

    • Full technical SEO audit covering crawl errors, indexation, and site architecture.
    • Page speed and Core Web Vitals optimisation for improved search rankings.
    • Structured data (schema markup) implementation to help search engines understand your content.
    • Canonical tag, pagination, and technical optimisation fixes.
    • XML sitemap and robots.txt optimisation for better crawl efficiency.

    Search is changing fast. AI-powered answers from Google AI Overviews, Perplexity, and ChatGPT are reshaping how businesses appear in search engine results pages. Our AI search optimisation service ensures your content is structured to be cited in AI-generated answers, giving you visibility beyond traditional organic search. This is now included as standard across all Dandy SEO packages, because we believe every business deserves affordable SEO solutions that are built for the future of search.

    We believe businesses stay informed when reporting is clear, honest, and tied to outcomes that matter. Every month you receive a performance report covering keyword tracking, organic traffic growth, search rankings, and progress against your goals, using Google Analytics and Google Search Console data. No jargon, no vanity metrics; just a clear picture of how your SEO investment is paying off, so you always know exactly what your affordable SEO support is delivering.

    Trusted SEO specialists

    Why choose Dandy as
    your affordable SEO agency

    As a remote-operating SEO agency with over a decade of experience, we have helped small businesses across the UK improve their search rankings, increase organic traffic, and build their online presence. Here is what makes Dandy different from other SEO companies:

    No lock-in contracts

    We earn your continued business through SEO success, not paperwork.

    Transparent pricing

    Our Local package is fixed at £399 per month, with other packages available. No hidden fees, no surprise invoices.
    Affordable SEO support

    SEO support that doesn't cut corners. We use ethical, sustainable strategies, never tactics that risk your site's reputation.
    Dedicated account manager

    A real person who knows your business and your goals.
    Transparent communication

    Regular meetings, and clear, data-led reports to keep you fully informed and aligned on progress.
    SEO that gets results

    Proven search visibility gains for clients across local, national, and eCommerce markets.
    Tailored SEO packages

    Choose the SEO package that suits your business

    Local

    For trades and small businesses targeting one town or city. Dominate local search and Google Maps.

    £ 399 /month
    • FOUNDATION
    • Full website SEO audit
    • Keyword research (local intent)
    • On-page optimisations
    • Meta data optimisations
    • Internal linking optimisations
    • Technical SEO fixes
    • Page speed optimisation
    • Google Analytics set-up
    • LOCAL SEO
    • Google Business profile optimisation
    • Local citation building
    • NAP consistency audit
    • Google Maps pack optimisation
    • Local schema markup
    • Review generation strategy
    • CONTENT
    • Blog content calendar
    • 2x blog posts per month
    • Regular content refreshes
    • OFF-PAGE
    • 1-2x links built per month
    • Backlink audit
    • ADVANCED
    • AI search optimisation
    • ACCOUNT
    • Monthly performance report
    • Dedicated account manager
    • Competitor analysis
    • No lock-in contract
    Get started
    National

    For businesses targeting customers across the UK. Build authority and organic reach nationally.

    £ POA /month
    • FOUNDATION
    • Full website SEO audit
    • National keyword research & mapping
    • On-page optimisations
    • Meta data optimisations
    • Internal linking optimisations
    • Technical SEO fixes
    • Page speed optimisation
    • Google Analytics set-up
    • CONTENT
    • Blog content calendar
    • 4x blog posts per month
    • Regular content refreshes
    • Location/service area page creation & optimisation
    • OFF-PAGE
    • 3x links built per month
    • Backlink audit & toxic link removal
    • Digital PR outreach
    • ADVANCED
    • Conversion rate optimisation
    • AI search optimisation
    • Custom schema
    • Google AI overview optimisation
    • Google Business profile optimisation
    • ACCOUNT
    • Monthly performance report
    • Dedicated account manager
    • Competitor analysis
    • Marketing consultancy
    • No lock-in contract
    Get started
    Enterprise

    For larger, more complex sites seeking dominant search presence and brand authority.

    £ POA /month
    • FOUNDATION
    • Full website SEO audit
    • Expanded keyword universe
    • On-page optimisations
    • Meta data optimisations
    • Internal linking optimisations
    • Advanced technical SEO fixes
    • Core web vitals optimisation
    • Full site architecture review
    • CONTENT
    • Blog content calendar
    • 8x blog posts per month
    • Regular content refreshes
    • Pillar page & topic cluster strategy
    • Long-form guide creation
    • Content gap analysis
    • OFF-PAGE
    • 5-10x links built per month
    • Backlink audit
    • Bespoke digital PR campaigns
    • Brand mention monitoring
    • ADVANCED
    • Full CRO programme
    • AI search optimisation
    • Custom schema
    • Google AI overview optimisation
    • Google Business profile optimisation
    • Online reputation management
    • On-site behaviour monitoring
    • Priority change requests
    • ACCOUNT
    • Monthly performance report
    • Dedicated account manager
    • Competitor analysis
    • Marketing consultancy
    • Quarterly strategy review
    • No lock-in contract
    Get started
    eCommerce

    Built specifically for online stores. Optimisation for organic and shopping revenue.

    £ POA /month
    • ECOMMERCE FOUNDATION
    • Google Merchant Centre setup & feed optimisation
    • Product title & description optimisation
    • Category/collection page SEO
    • Product schema markup
    • Faceted navigation & crawl management
    • Duplicate product page consolidation
    • Out-of-stock page strategy
    • TECHNICAL
    • Full technical SEO audit
    • Keyword research (eCommerce intent)
    • Internal linking optimisations
    • Site speed and Core Web Vitals
    • Shopify/WooCommerce optimisation
    • Crawl budget management
    • Canonical & pagination fixes
    • XML sitemap for products & categories
    • CONTENT
    • Blog content calendar
    • 4x blog posts per month
    • Regular content refreshes
    • Category page optimisations
    • OFF-PAGE
    • 3-5x links built per month
    • Backlink audit
    • Digital PR outreach
    • ADVANCED
    • Conversion rate optimisation
    • AI search optimisation
    • Custom schema
    • Google AI overview optimisation
    • Google AI overview optimisation
    • ACCOUNT
    • Monthly performance report
    • Organic revenue and ROAS tracking
    • Dedicated account manager
    • Competitor analysis
    • No lock-in contract
    Get started
    Get started

    Choose your SEO package

    Our SEO packages are tried and tested across a number of different industries. We know what works and are confident we can get the desired results for you. If you are unsure about anything drop us a message today we're happy to answer any questions you have.

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      Optimized structures for peak performance and user experience.

      Live chat

      Connect with your audience, understanding their needs.

      Workflow automation

      Automate workflows, enhancing efficiency and productivity.

      Stay organized

      Manage projects, tasks, and deadlines seamlessly.

      Communication

      Real-time team collaboration, fostering synergy and creativity.

      Project management

      Precise management, ensuring projects are executed flawlessly.
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      Testimonials

      Real businesses. Measurable growth.

      We have worked with small businesses across a wide range of sectors, helping them grow their website traffic, build their online presence, and win more customers through organic search. 

      Our work with MGOC Spares (combining a full technical SEO audit, content strategy, and conversion-focused digital marketing) led to record traffic and revenue months. From local tradespeople to eCommerce stores, our affordable SEO solutions deliver results that last.

      Danny Somekh Huddle Creative

      Highly recommend Dandy! Working with their entire team has been a fantastic experience - they're friendly, approachable and truly professional. Always willing to go the extra mile to help out. Thanks so much, team!

      Luca Corteggiano Loony Legs

      Working with Dandy has been a pleasure - they communicate clearly and are genuinely great people. They're always attentive and responsive to our requests. After a number of years of collaboration, we've seen consistent growth in our SEO. Highly recommended!

      Imogen Cotterill Lucky Voice Karaoke

      Dan, Andy and Maddy have been incredibly reliable, responsive and a pleasure to work with. Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!

      Featured case study

      Our SEO and PPC strategies have led to record traffic and revenue months for MGOC Spares

       

       
      View the case study
      • Thorough technical SEO audit and implementation
      • Strategically crafting compelling content
      • Conversion-focused paid strategies

      Frequently asked questions
      about SEO for small businesses

      SEO costs typically vary per month for small business SEO, depending on whether you choose a freelancer or an agency, your goals, competition, and the scope of work involved. Dandy's Local package starts at £399 per month for businesses targeting a single town or city. National and eCommerce packages are priced on application. 

      Yes, for most small businesses, SEO delivers the lowest cost-per-lead of any digital marketing channel over the medium to long term. Unlike paid advertising, organic traffic does not stop when your budget does. Once your pages are ranking well in search engine results pages for the right search queries, you receive a consistent stream of high-intent website traffic without paying per click. The typical timeline to see meaningful results from small business SEO services is three to six months for rankings, up to a year for leads to follow.

      Absolutely. While AI tools are changing how some search queries are answered, search engines (of different types) remain the primary way people discover businesses online. In 2026, appearing in AI-generated answers has become a new frontier, one that rewards the same qualities Google has always valued: useful, authoritative, well-structured content. Dandy's AI search optimisation service is included in all packages to help your business stay visible as search evolves.

      Dandy offers four SEO packages for small businesses: Local (£399 per month), National (POA), Enterprise (POA), and eCommerce (POA). All include no lock-in contracts, a dedicated account manager, monthly reporting, AI search optimisation, and full technical and on-page optimisation as standard. We also offer a free SEO audit for businesses not yet ready to commit to a package.

      Dandy Marketing offers affordable SEO services tailored specifically to small and medium businesses across the UK. Our packages are transparent, contract-free, and designed to deliver measurable organic traffic growth, not vanity metrics. Start with a free SEO audit to understand exactly where your site stands before committing to anything. We are a remote-operating SEO agency serving clients across the UK, from local tradespeople to ambitious SMEs targeting national search rankings.

      Get started

      Unlock growth with a digital marketing agency you can trust

      Ready to increase your traffic, leads, and sales? Get in touch with our expert team. No obligation, no jargon, just actionable advice to grow your business.