AFFORDABLE PPC MANAGEMENT FOR SMALL BUSINESS
PPC (pay-per-click) is a great channel for small business owners if managed correctly. Our PPC management for small businesses is focused on providing the best return for your spend, no matter the size of your budget. Through our experience and testing, we know what makes a successful PPC campaign. If you're been running activity already we offer a free PPC audit to show you the type of changes we would make, and what our strategy would look like.
OUR WINNING APPROACH TO PPC MANAGEMENT
DRIVE SALES FOR THE LOWEST COST POSSIBLE
PPC management for small business is a key area of expertise for us. Whether it’s on Google ads, Bing or other platforms we’ll make sure your PPC campaigns are successful. Our PPC management services include everything your account needs, from crafted compelling PPC ads, Google Shopping campaigns, to creating landing pages and customer journey analysis. We look at all the data we can to make sure your PPC marketing works.
As a small business owner, we know you need a PPC agency you can count on. We have supported small business up and down the UK and further a field, managing multiple ads and successful ppc campaigns and our case studies prove it.
OUR PPC MANAGEMENT SERVICES INCLUDE
It all starts with keyword research. We'll find the right keywords to bid on, and closely monitor performance to ensure not budget waste. Once we've found the specific keywords we want to bid on we get to work.From testing exact and broad match keywords, to constantly adding negative keywords to ad groups every month.
Compelling PPC ad copy is vital. We want as many people to click your PPC ad as possible. Our expert copywriters will create ad copy that uses all the great things about your business to attract the right type of customer. Once you've approved the copy for your PPC ads we're good to go.
Your PPC campaigns need to work with the budget you've got. This is where bid management comes in. Down to a keyword level we analyse what's working and what the CPA's look like. PPC advertising quickly gets you in front of your target audience, but you don't want to pay over the odds.
A good landing page experience is absolutely vital. You want potential customers to feel they can trust you as soon as they land on your website. Landing pages need to work, our dedicated team will review landing page performance, creating new ones if needed to ensure a good customer journey. You don't want to spend hundreds on advertising or waste a small budget if you're landing pages are up to scratch.
We don't just create a PPC campaign and forget about it. Our approach is one of consistent testing and refinement, from split testing and adding more campaigns, to broad keywords, to PMAX for Google Shopping, Within the PPC advertising platform there is a lot we can test. Getting the highest ROI is our top priority, and our approach always helps us get there for clients.
Before we start we ensure conversion tracking is correctly working and we have access to Google Analytics. Our reports will show what PPC campaigns are working well, what landing page is performing best, what search terms are driving clicks, to what optimisations we have carried out, and what we've got planned for the next month.
FEATURED CASE STUDY
THE GOODNESS PROJECT
The Goodness Project needed to grow their Vegan orientated brand online.
Our targeted PPC Campaigns delivered a 138x increase in traffic, and a 265% increase in orders.
WHAT OTHER'S SAY ABOUT US
Dandy and their team have been nothing short of exceptional. They've taken our website, which was new and had around 50 visitors a month and in a short timeframe grown it to 1.5k visitors per month and growing! They're knowledgeable, continually suggest new ideas and they and the team are so easy to work with. So glad we found them and wouldn't hesitate to recommend.
Luke Fletcher, Raw Accounting
Highly recommended! It's great working with all the team at Dandy! Very friendly, easy to work with and professional. They're always ready to help 🙂 Thanks guys!
Alicia Oliva Gonzalez, Huddle Creative
Dandy said they would get us on the first page of Google and they achieved it. They are good to work with and took their time to understand our business and what we were trying to achieve. Thanks team!
Ian Stanistreet, Scanlans Property Management
I’ve been so impressed by Dandy Marketing. Their team of digital marketing experts are responsive, easy to work with and most importantly deliver amazing results!!
Sandie Simms, Intrado
The majority of my bookings are due to the great work Dandy marketing is doing for my company. Any questions I have are answered quickly and professionally.
Freya Gregory, The Podiatry Hub
Great experience with Dandy Marketing, Dan, Andy and the rest of the team are a pleasure to work with, always happy to help and have delivered great results for us especially with our SEO and ad campaigns. Highly recommend!
Pingkan Melbourne, Alphachain Academy
Highly recommended! Attentive and thorough service, helpful 'can do' attitude. I'm seeing great results from the work.
Sally Moss, Strength Ambassadors
Honest, reliable, responsive service from Dandy Marketing since day 1. My only regret is that we haven't found them earlier! They have completely transformed our digital marketing and finally we are seeing real results thanks to their ad campaigns and SEO. I can only recommend.
Anna Szanto, The Goodness Project
Very honest, friendly, and capable marketing company. They have done an excellent job bringing iFinance Department to market. I highly recommend Dandy Marketing, and will use them for all of my digital marketing needs
Anthony Hanson, iFinance Department
Dandy Marketing are terrific partners in a marketing journey. Always pragmatic and honest and they have really helped us boost our rankings and access the eyeballs that matter to our business.
Anu Ramani, Isoline Communications
Dandy Marketing are great - they're friendly and approachable and what the team don't know about digital marketing probably isn't worth knowing! Always happy to take the time to listen and do whats right for you and your business to get you the best results.
Nikki Capobianco, Holiday Inn Express
Working with Dandy has been so easy. They take the time to explain everything and they get results. I've seen such a spike in bookings since they started supporting my business, it's a pleasure having them on my side!
Jordan Gregory, Chiropractor Bramhall
Dandy Marketing are a key supplier. They regularly bring new ideas to the table and we have seen sales improve as a direct result.
Jane Taylor, ATS Euromaster
My experience with Dandy Marketing has been and continues to be fantastic. I was worried that as I'm in quite a niche industry, the ideas they had wouldn't work for me. However, they have truly surpassed my expectations and come up with fantastic ideas. I've seen a real increase in customers since working with Dandy and I'm looking forward to continuing to work with them in the future!
Sophie Davies, Firefly Yoga
Dandy Marketing are a very innovative and professional organisation. The ideas they gave me for my business are proving invaluable. As someone not overly familiar with social media marketing they managed to take control and have really helped to grow my business.
Gary Smale, Mortgage Advice Bureau
Dandy Marketing have been beyond impressive regarding immediate communication, ideas, help and so much more. If we could give them 10* we would!
Alyssa Reid, Body Map Apps
Dandy Marketing created my Social Media campaigns and now I have clients enquiring daily! They have been on hand every step of the way, I can't thank them enough.
Dan Beech, Home to Home Dog Care
We knew with our limited budget we had a mountain to climb to build online awareness and that we needed expert help to make any real impact. Enter Dandy. We told them our aims and the hurdles we were facing and they pulled together a really well-thought social media plan to support our marketing aims. The job had seemed so big we didn’t know where to start, but Dandy broke it down for us and responded brilliantly. They immediately assessed what we needed to do in order to develop a solid social media presence and drive quality leads.
Sam Case, Stockport CP
WHAT IS PPC ADVERTISING?
INCREASE YOUR ONLINE VISIBILITY INSTANTLY
Pay-Per-Click (PPC) Advertising plays a crucial part in a Digital Marketing strategy. PPC allows you to feature at the top of the rankings for key search terms. Managed correctly, it can be a highly cost-effective method of advertising on both search engines and websites, as you only pay when a user clicks on your advert. With the correct ad strategy, you can target users who are interested in your services and get them to your website. The ROI can be very impressive!
DOES PPC WORK FOR SMALL BUSINESSES?
PPC IS A GREAT CHANNEL FOR SMALL BUSINESS OWNERS
Yes, it does, but sometimes not for everyone. We have the case studies to prove it. PPC advertising is a great channel for small businesses to test out. This is a common question we get asked, so we have even written a blog about it. Even if you have a small budget you can test out pay per click advertising, this will show you wether it will work, you can get very targeted with your campaigns and with good PPC management it can work.
Find out more about our PPC management services
Our expert PPC team will deliver impressive Returns on Investment with tailored PPC packages. Our in-depth research into your company and market will not only drive more customers to your website, but also increase sales and enquiries. If you'd like a piece of the action, get in touch today.