We help every kind of fire protection company, from fire alarms and extinguishers to sprinkler systems and passive fire protection, show up when facilities managers, landlords and business owners search Google, check the map or ask an AI tool who to call. SEO starts at £399 + VAT a month on a rolling monthly contract, with AI search included. Dan, Andy and Lizzie do the work.
A flat monthly fee from £399 + VAT, with AI search included
Rolling monthly contracts, and you keep your website, Google Business Profile and data
Plain-English monthly reports built from your Google Search Console and Google Analytics data
8 businesses got in touch in the last 7 daysTrusted by 200+ small businesses since 2017Rated 4.7 on Trustpilot and 5.0 on Reviews.io8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.
Small businesses growing with Dandy
C Kearney Roofing
Chiropractor Bramhall
Future Lift Services
Lucky Voice
Spotlights Theatre School
MGOC Spares
Strength Ambassadors
Cornish Lime
Huddle
Cmbio
C Kearney Roofing
Chiropractor Bramhall
Future Lift Services
Lucky Voice
Spotlights Theatre School
MGOC Spares
Strength Ambassadors
Cornish Lime
Huddle
Cmbio
SEO pricing for fire protection companies
Our Local package is built for fire protection firms winning contracts in one town or city. It starts at £399 + VAT a month with no lock-in contract. If you cover several regions, the National package is quoted after your free audit.
Built for fire protection firms winning service and installation work in one town or city. Covering several regions? The National package is quoted after your free audit.
Free auditWe review your site and Business Profile manually. You get your growth action plan within 48 hours.
Profile and citationsYour Business Profile set up properly and your name, address and phone checked everywhere Google looks.
Keywords by serviceThe searches buyers use for each service, from fire alarm servicing to fire door inspections, tracked in your area.
Tracking and first reportEnquiry tracking set up. Your report shows rankings, quote requests, contract enquiries and the calls from your Business Profile.
Commercial buyers search for the fire protection services they need and the place they’re needed: “fire alarm servicing [City]”, “fire extinguisher servicing near me”, “fire door inspection [County]”. So a fire protection SEO strategy centres on detailed service pages, the service area you cover, proof of your accreditations and a site that makes it easy to ask for a quote.
Services / Fire alarmsExample
Fire alarm servicing in [City]
Sites we look afterWhat clients say
Other servicesExtinguishersFire doorsEmergency lighting+ new page
A page for every service you offer
One “services” page can’t rank for fire alarms, extinguishers, sprinklers and fire doors at once. We make sure each service you want more work on has its own page: what’s included, the kinds of buildings you look after, how servicing visits work and a clear way to ask for a quote. The two blog posts a month in the Local package are content marketing that answers what potential clients ask, like how often fire alarms need servicing, and link through to your service pages.
Service pages: fire alarm installations and servicing, fire extinguisher services, emergency lighting, fire sprinkler installation, fire suppression systems, fire doors, passive fire protection, fire risk assessments
Pages for your commercial clients and the buildings you work in: offices, schools, care homes, blocks of flats, warehouses
On-page SEO: page titles, meta descriptions and descriptive alt text on your photos
Structured data so search engines can read your services and the areas you cover
Your Fire Protection CoExample
Why clients trust us
Third-party certification[Scheme] for alarms and extinguishers
Insurance[Cover] public liability
Sites looked afterOffices, schools, care homes
Shown onEvery service page
Accreditations and proof, shown where buyers look
Facilities managers and landlords check who they’re hiring, and trust matters in the fire protection industry. We make sure the third-party certification schemes you hold, your insurance and the kinds of sites you look after are clear on every service page and on your Business Profile, using the details you give us. We write with the relevant fire safety guidance in mind, but we don’t give compliance advice.
fire extinguisher servicing near me
Example
1Your Fire Protection Co Covers [City] and [County]
2
3
Google Business Profile and map pack rankings
Smaller businesses, local clients and landlords often start on the map and the local search results. We set your Google Business Profile up properly, with the right category, your service area and your services listed one by one, then track your local search visibility in Google Maps and the organic search results for your main searches, checked from your area. Consistent details on local directories help too.
Asking for a reviewExample
Thanks for having our engineer in today. Would you leave us a quick Google review? g.page/r/your-fire-co
SSarah a day ago
Reply from the owner
Reviews from the people you look after
A review from a site manager or landlord does more than any claim on your web pages, and it works like word of mouth for new customers. We give your team a simple way to ask after an installation or a service visit, and help you reply to every review.
ExampleYour Fire Protection CoFire alarm servicing, [City] local reviewsRequest a quote
Technical SEO and a website that turns visits into quote requests
A buyer wants to see your services, your accreditations and the areas you cover, then ask for a quote without a long form. We start with your current website and fix the technical SEO issues that stop search engines reading it, from site speed to broken links and pages blocked from Google, so it is quick and mobile friendly. We set up enquiry tracking so we can see which pages bring quote requests and contract enquiries. Link building adds one to two quality links a month from relevant, reputable websites, which builds your online visibility.
Example
Who services fire alarms for small offices in [City]?
One well-reviewed option is Your Fire Protection Co. They service fire alarms and extinguishers across [City].
AI search, included
AI search is included in every SEO package. We make sure your website, Google profile, reviews and directory listings all give the same clear facts about your firm, then re-run the questions buyers ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether you’re named.
Every month we pull the figures from Google Analytics and Google Search Console, then tell you which pages brought website traffic and quote requests in, how many calls came from your Business Profile, how your search visibility moved and what we’re doing next, in plain English.
Where SEO goes wrong for fire protection firms
If any of these sound like your website or your last agency, they’re fixable. Each one has a cause you can check.
Examples of what fire protection firms tell us
“We do six services, but we only rank for one.”
Why it happensOne general services page for the whole fire protection business. Each service needs its own page with its own detail, so each search has somewhere to land.
“The national firms show up above us in our own city.”
Why it happensThey have big websites and a strong online presence. A regional firm can still win local searches with a strong profile, reviews and pages for the areas it covers.
“We get one-off extinguisher calls, but we want service contracts.”
Why it happensThe site doesn’t explain your maintenance contracts or the buildings you look after, so contract buyers don’t see you as a fit.
“I pay for SEO and can’t tell if it brings quote requests in.”
Why it happensThe report counts rankings and traffic, not enquiries and quote requests. Nobody set up tracking for what matters.
“Our accreditations are buried in the footer.”
Why it happensCommercial buyers check them before they get in touch. They belong on your service pages and your Business Profile.
SEO results from service and property firms
These service companies win work from buyers who check before they call. Future Lift Services looks after lifts and access equipment and grew its leads with SEO alongside Google Ads, C Kearney Roofing wins local jobs across the West Midlands and The Freehold Collective helps leaseholders buy their freehold. The SEO behind their results is the work we’d do for you.
Future Lift Services
Lift and access services
8,796%increase in traffic 2022 to 2025
1,130%increase in leads
12xincrease in conversion rate
Location and service pages, a regular blog programme and Google Business Profile optimisation, alongside Google Ads.
“They explain what they’re doing, why it matters, and how it ties back to enquiries and revenue.”
New location and service pages, ongoing technical SEO and content, and steady local link building.
“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.”
Collective freehold purchase agency · SEO and Google Ads
1,277%traffic increase
5,200%increase in leads
110leads per month on average
A full SEO audit, a move from Squarespace to WordPress with new landing pages, and Google Ads alongside SEO.
“Great work done for us across SEO and PPC, always available for any questions or help and we’ve consistently been hitting our traffic targets with them”
What you want from an SEO agency, and what we do about it
Point by point, so you can hold us to it.
You wantWhat you get from us
Clear prices before you signNo “it depends” until you’ve handed over your details.
Local SEO is from £399 + VAT a month, shown on this page. If you cover several regions, we quote after the free audit, before you commit to anything.
No lock-inStay because it works. Leave any month if it doesn’t.
Rolling monthly contracts. Your website, Google Business Profile and data stay yours whether you stay or go.
Someone who gets how contracts are wonA search, a check on your accreditations, then a quote.
We plan pages around each service, the buildings you look after and the areas you cover, then measure the quote requests each one brings.
Reports in enquiries, not jargonDid quote requests come in, and what happens next?
A plain-English monthly report from your Google Search Console and Google Analytics data: the pages that brought enquiries in, what moved and what we’re doing next.
An honest timelineNot page one by next week.
Rankings usually move in three to six months, and leads can take up to a year to follow. We say that up front and show progress every month.
SEO is a good fit if...
You install or service fire protection systems and want more of the right work
You cover a clear area, from one city to a region
You can turn quote requests round quickly
You can give it three to six months to build
Probably not for you if...
You need enquiries this month: Google Ads may suit you better
You want guaranteed number one rankings by next week
You want us to write your compliance advice: we write marketing pages, not fire safety guidance
The reviews below are from Reviews.io, word for word.
Digital marketingJul 2025
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio
SEOGoogle AdsOct 2025
“genuinely invested in helping us grow”
We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.
Al WillingaleSpotlights Theatre School
SEOGoogle AdsJul 2025
“This isn’t a sausage machine process”
We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.
CChris
SEOGoogle AdsJul 2025
“we’ve seen a noticeable increase in both enquiries and website visitors each month”
…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
IImi
Google AdsAug 2026
“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
WWill
The people who’ll work on your SEO
Dan leads SEO and AI search, Andy looks after strategy and Lizzie runs content. No rotating account managers: you deal with the same three people every month, and they’ll learn which contracts you want more of.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
How the growth audit works
1
Send us your website
Your name, email and website. It takes a minute.
2
We check it manually
Your service pages, your Business Profile, map pack positions, listings, online reviews, competitors that outrank you and how easily your website turns visitors into quote requests, to find where your next enquiries will come from.
3
You get your growth action plan within 48 hours
What’s working, what isn’t and what we’d do to get you more enquiries. No obligation, no hard sell.
How much do SEO services for fire protection companies cost?
Our SEO for fire protection firms starts with the Local package at £399 + VAT a month on a rolling monthly contract, with AI search and monthly AI visibility tracking included. If you cover several regions, the National package is quoted after the free audit.
How long does SEO take for a fire protection firm?
SEO is slower than ads: usually three to six months for rankings to move, and up to a year for leads to follow. If you need enquiries sooner, Google Ads management starts at £200 + VAT a month as a flat fee, with ad spend paid straight to Google.
Can SEO help us win maintenance contracts, not just one-off jobs?
Yes. Pages that explain your maintenance contracts, the buildings you look after and how servicing visits work help contract buyers see you as a fit, and help you generate leads for the work you want. Plenty of contracts still come from relationships and tenders, and SEO adds new names to your list.
Do you write about fire safety law on our website?
We write your pages with the relevant guidance in mind and use the details you give us about your services and accreditations. We don’t give fire safety or compliance advice, so anything technical is checked by you before it goes live.
Do you work with security and electrical firms too?
Yes. Many fire protection firms also install security systems or do electrical work, and those services can have their own pages. See our SEO for tradesmen page for other trades.
Am I tied into a contract?
No. All of our services run on rolling monthly contracts. You keep your Business Profile, website and data whether you stay or go.
Let’s win more contracts
Send us your website. We’ll manually check how you show up for fire protection searches in your area and send you a clear plan.
4.7
5.0
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