Future Lift Services
Client
Future Lift Services
Channels
SEO
Google ads
Project Description
Dandy has worked with Future Lift Services for four years, providing full-funnel SEO support alongside a Google Ads account built from the ground up. The engagement began with a full technical SEO audit that identified where the previous site was losing ground, feeding into a complete site rebuild focused on page speed, JavaScript rendering and crawlability — critical for a lift and access services buyer researching a job on-site from a phone, and for making sure Google could fully render and rank the site's content.
With the technical foundation in place, Dandy expanded the site's footprint to cover every service and location Future Lift Services actually operates in, backed by a regular blog content programme and an optimised Google Business Profile to strengthen local visibility and discovery. Alongside the organic programme, Dandy launched Future Lift Services' Google Ads account from scratch, structuring campaigns around key locations and core service offerings, then continuously refining targeting, dedicated landing pages, ad copy and bid strategy off the account's own conversion data.
Performance
The results
Our SEO and PPC partnership with Future Lift Services has delivered exceptional organic growth over four years. Organic search sessions grew roughly 89x, climbing from 348 in 2022 to 30,955 in 2025, while the site's conversion efficiency improved dramatically — leads per organic session rose from 0.17% to 2.42%, making organic traffic around 12x more efficient at generating enquiries by 2025.
SEO technical foundations
Rebuilding the site for speed, crawlability and long-term technical health
We started with a full technical SEO audit to establish exactly where the previous site was losing ground, then used those findings to guide a complete rebuild. Page speed and JavaScript rendering were priority fixes throughout — a lift-services buyer researching a job from a phone on-site won't wait for a slow page, and Google won't rank content it can't render.
- Technical SEO audits and ongoing health checks tracking crawlability, indexation and site-health issues
- Page speed improvements across key templates to cut load times and strengthen Core Web Vitals
- JavaScript rendering reviews to confirm content and internal links were fully crawlable by Google
- A full website rebuild, replacing the previous site with a faster, better-structured platform built for SEO from the ground up
- A backlink profile clean-up, auditing referring domains and disavowing toxic links to protect the site's authority
- Month-to-month improvement tracking across rankings and technical health to catch regressions early
Content & local
Building out coverage for every service area and search term that matters
With the technical foundation in place, we expanded the site's footprint so it could rank for the specific services and locations Future Lift Services actually covers, backed by a regular content programme and a fully optimised Google Business Profile.
- Building out a full set of location and service list pages, targeting the specific areas and lift/access services offered
- A regular blog content programme targeting relevant search terms and buyer questions
- Google Business Profile optimisation to strengthen local visibility and search discovery
- Ongoing keyword and ranking tracking to prioritise the next round of content and page-building
PPC
Building a Google Ads account from the ground up
We launched Future Lift Services' Google Ads account from scratch, structuring campaigns around the specific locations and core service offerings that convert best, then layering in the ongoing optimisations needed to keep performance improving month after month.
- Built and launched the account from scratch, with campaigns structured around key locations and core service offerings
- Created dedicated landing pages matched to campaign intent to improve conversion rates
- Ongoing account optimisations across targeting, ad scheduling and budget allocation
- Regular ad copy testing and updates to improve click-through and conversion rates
- Search query report mining to uncover new keyword opportunities and refine negative keyword lists
- Custom bid strategies built around the account's own conversion data, rather than default automated bidding
When we brought Dandy in, our website was holding us back and barely generating any enquiries. They rebuilt the site from the ground up and then kept investing in the content and local coverage needed to get us found across every service area we cover. We're getting much more traffic and converting far more of that traffic into real enquiries than we ever were. They explain what they're doing, why it matters, and how it ties back to enquiries and revenue. For a business like ours, that clarity and consistency has made all the difference.
Ryan Darcy
Managing Director, Future Lift Services
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