Free growth audit
Google Shopping, Facebook ads and SEO that sell more of your stock
We’re an ecommerce digital marketing agency for UK online shops. We run Google Shopping and Performance Max, Facebook and Instagram ads, and SEO for your store, and we judge all of it on orders and revenue. Google Ads management starts from £200 + VAT a month and paid social from £250 + VAT, as flat fees. Your ad spend goes straight to Google or Meta, and every contract is rolling monthly.
Small businesses growing with Dandy
Our ecommerce digital marketing covers Google Shopping, search ads, Facebook and Instagram ads, SEO, AI search, websites and tracking. Most online shops don’t need every channel at once, so we look at your products, margins and stock, then put your ad spend where it’s most likely to come back as profitable sales. That’s how we help ecommerce brands grow, from DTC brands selling their own products to online retailers stocking other people’s. Each channel below can run on its own or alongside the others, and the same small team looks after all of them.
Shopping ads put your product, photo and price in front of people already searching to buy. We build Shopping and Performance Max ad campaigns from your product feed, split by best sellers and high-margin lines, so budget goes to the products that make you money. For MGOC Spares, that meant a custom-built feed and a 2024 ROAS of £9.50.
Paid search ads catch people typing a product name, a model number or “buy” into Google. We run generic campaigns on the products and categories you want to grow, which helps customer acquisition, so you aren’t relying on people who already know your brand name. We check the search terms your ads show for and block the ones causing wasted spend.
Facebook advertising and Instagram advertising reach potential customers before they start searching, which suits products people browse and buy on impulse. As a Facebook ads agency for ecommerce, we run your Meta ads in Facebook Ads Manager, from your own Facebook page and ad account. We agree a creative strategy, research your target audience, write the ad copy, create the visuals and test them against each other. Retargeting picks up shoppers who left your store without buying.
Organic search brings in sales you don’t pay per click for. Our ecommerce SEO work covers category and product pages, crawl control for filters, product schema and site migrations. SEO starts from £399 + VAT a month with AI search included, and our eCommerce SEO package is quoted after your free audit.
More on ecommerce SEOOr Shopify SEO if your store runs on Shopify
Shoppers now ask ChatGPT, Gemini and Perplexity which product or shop to pick. AI search is included in every SEO package: we make sure your site, product data and reviews give clear, matching facts, then re-run the questions your customers ask each month to see whether your store is named.
More on AI searchAds and SEO can only do so much if the shop is slow on a phone or the checkout puts people off. We can build a new ecommerce website for £1,450 + VAT, one-off, with a 50% deposit, or work with your developer on the store you have.
More on websitesPaid media is only as good as the data behind it, on every ad platform. Before we spend a pound, we check your conversion tracking so Google Ads and Meta are learning from real orders. Each month you get a report in plain English: sales, revenue and return on ad spend, what we changed and what’s next. No vanity metrics.
Three ecommerce brands, in the figures from their own case studies.
Online shop · SEO, Google Ads and paid social
Shopping and Performance Max on a custom product feed, paid social, and SEO through a major site migration.
“This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence.”
Online shop · SEO
Technical upkeep of a large product catalogue, plus landing page work on key product pages to convert more of the traffic.
“The Dandy team are always quick to respond to our requirements and creative in how they approach how best to get our site and products seen online.”
Online shop · SEO
New collection pages from keyword research, better internal linking and navigation, and links from product features and interviews.
Rated 5 stars on Trustpilot by Luca at Loony Legs, after more than a year of working together.
Not sure? The free audit will tell us both.
4.8average from 52 reviews
The reviews below are from Reviews.io, word for word.
“a friendly and helpful expert I can turn to”
I have been working with Dandy Marketing for over 5 years now, mainly for SEO. During that time they have become a trusted partner and my key marketing resource. I have seen improvements in my SEO results year on year, but what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to. They are responsive, very focused in what they do, get great results and brilliant to deal with. Highly recommended!
Sally MossStrength Ambassadors
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio“genuinely invested in helping us grow”
We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.
Al WillingaleSpotlights Theatre School“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
“we’ve seen a noticeable increase in both enquiries and website visitors each month”
…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
Andy spent seven years on the client side of marketing, working with agency after agency. We could both see there was a better way to do it.
So at Dandy there are no long contracts, no percentage-of-spend fees and no jargon. Just a UK team that gets stuck into your business and talks to you like a person.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
Your name, email and website. It takes a minute.
Your category and product pages, any ads you run now, site speed on a phone, competitors and what AI tools say when shoppers ask for products like yours, to find where your next leads will come from.
What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.
The way it often goes
The dandy. way
This is the screen your products are competing on. Below is what we look at in each part. It’s worth getting right whether you work with us or not.
The row of product photos and prices at the top comes from your product feed. Clear titles with brand, model, size and colour, sharp photos and accurate prices decide whether you show up and whether people click. Fix the feed before you raise the budget.
Below the products sit text ads. They work best on searches where people compare options or want a specific range. Send each ad to the matching category or product page, never your homepage, so shoppers land one click from the basket.
Google’s AI answer often sits above the normal results and names products or shops. It draws on your product pages, reviews and the sites that mention you, so keep your facts, prices and delivery terms the same everywhere they appear.
Your feed can also earn free product listings, and your category pages can rank in the normal results. These clicks cost nothing, which makes them worth protecting when you change platform or redesign. Plan redirects for every old URL before launch.
Star ratings, delivery cost and returns policy are part of the customer experience, and they often decide the click. Ask every customer for a review after delivery and show delivery costs early. A shopper who finds a surprise charge at checkout rarely comes back.
Something we haven’t covered? Email info@dandymarketing.co.uk and we’ll get back to you.
Get my free growth auditAn ecommerce marketing agency helps online shops increase sales from digital marketing. That usually means performance marketing on Google Shopping and search ads, Facebook and Instagram ads, plus SEO for category and product pages, and tracking that ties each channel to orders and revenue. A good ecommerce agency judges its success on profitable growth and revenue.
For the ongoing management of your paid ads, Google Ads starts from £200 + VAT a month and paid social from £250 + VAT a month, both as flat fees. SEO starts from £399 + VAT a month, with AI search included. Your ad spend is separate and goes straight to Google or Meta. We never take a percentage of it.
Our Facebook and Instagram ads management starts from £250 + VAT a month as a flat fee, on top of the budget you spend with Meta. Some other agencies charge a percentage of ad spend, so their fee rises every time you scale. Ours doesn’t.
Often, yes, for products people buy on sight or browse for fun. Facebook and Instagram ads find new customers before they search, and retargeting brings back visitors who didn’t buy. For products people only look for when they need them, Google Shopping usually comes first. The free audit will show which suits your store.
The right starting budget depends on your product prices, margins and how many products you sell. We’ll suggest a figure after the free audit, based on what a sale is worth to you, and start with your best sellers so the money goes where it’s most likely to pay back.
No. All of our services run on rolling monthly contracts. If you’re not happy, you can leave.
You do. Your Google Ads account, Meta ad account and data stay in your name. If you ever leave, everything goes with you.
We work with stores on WooCommerce, Shopify and custom-built platforms. The channels work the same way on each; the platform decides how we set up the feed and the tracking.
Yes. On Cornish Lime, the navigation and user-journey review was run jointly with the client’s own team, and on MGOC Spares we worked with their developers through a major site migration. We fit around the people your business already has.
Yes. SEO starts from £399 + VAT a month, and our eCommerce SEO package is quoted after the free audit. It covers category and product pages, technical fixes for large catalogues and product schema. Ecommerce SEO and Shopify SEO each have their own page with the detail.
Send us your store. We’ll review it manually and show you where the next sales are coming from.
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