Free growth audit
More sales, judged on profit.
We plan, build and run Google Ads for UK online retailers and ecommerce stores: Google Shopping ads, Performance Max campaigns and search ads, built around your product feed and your profit margins. Management starts at £200 + VAT a month as a flat fee, never a percentage of your ad spend, on a rolling monthly contract. You speak to Dan and Andy directly.
Small businesses growing with Dandy
A flat monthly management fee for your ecommerce PPC, set by how much your shop spends on Google Ads. Your ad spend goes straight to Google and we never take a percentage of it, so increasing spend never grows our fee. Every package has Dan, Andy or Lizzie as your account manager and runs on a rolling monthly contract.
How much does your shop spend on Google Ads each month?
Monthly Google Ads spendUnder £1,000
From£200+ VAT a month
Monthly Google Ads spend£1,000 to £5,000
Tailored quoteafter your free audit
Monthly Google Ads spendOver £5,000
Tailored quoteafter your free audit
Before you set a budget, it helps to know the going rate. These are UK averages for retail and ecommerce search ads. Your own costs depend on your products, your prices and how well the account is run.
Retail and ecommerce search ads average £0.77 a click in the UK, and 2.10% of clicks became a lead of any kind.
That 2.10% is the share of clicks that turned into a conversion of any kind, not only orders. The calculator starts on it. Change it to match your own shop’s conversion rate.
Based on UK industry benchmark data from 2025 search campaigns. Averages vary a lot within an industry, so use your own account’s numbers if you have them.
Try the full Google Ads budget calculatorThis starts on the average retail cost per click and the 2.10% benchmark conversion rate. Set your budget, your own conversion rate and the gross profit you make on an average order.
£1,000 a month buys about 1,299 clicks. About 27 become orders, at £36.67 of ad spend each.
That’s about £1,091 of gross profit from orders, against £1,000 of ad spend.
The £1,000 budget and £40 gross profit per order are examples, not ecommerce averages: put in your own. Cost per order uses ad spend only, before our fee, and leaves out repeat orders. It shows the maths for your numbers; it isn’t a forecast.
Every campaign is judged on sales, profit and your business goals. We split your products by what they earn, build Shopping, Performance Max and search campaigns around them, check the account every week and tell you straight which campaigns are paying their way and which aren’t.
Google Shopping ads show your product, price and shop name at the top of the search results before anyone clicks. We set up and run Shopping campaigns on your Merchant Center feed, group products by price and margin, and bid harder on the lines that make you money.
Performance Max runs your products across Google Search, Shopping, YouTube ads, Gmail and Display in one campaign type. It works best with clean product data and clear targets. We split it by product group, keep your brand searches separate and check where the spend is really going.
Some searches are better won with a text ad: a model number, a category, a problem your product solves. We build search campaigns around your categories and best sellers, write the ads and assets, and keep the keyword list tight so your ad spend goes on people ready to buy.
If Google can’t see your sales and their value, smart bidding has no conversion data to aim at. Before we spend another penny, we check that every purchase is counted once, with the right order value, so return on ad spend in your reports matches what landed in your shop.
Every month you see what your Google Ads campaigns cost, the revenue and orders they brought in, and what we’re changing next. Return on ad spend by campaign and product group comes first, with impressions and clicks kept in the background.
If any of these sound like your account, they’re all fixable. Each one has a cause you can check.
Examples of what shop owners tell us
“Our return on ad spend looks great, but most of it is people searching for our name.”
Why it happensBrand searches mixed in with Shopping or Performance Max. They make the totals look good and hide how the rest of the account is doing.
“Half our products never seem to get any impressions.”
Why it happensOne Shopping campaign for the whole catalogue, so a few best sellers take the budget. Splitting products by margin and price gives the rest a fair go.
“Google says we made sales, but the figures don’t match our shop.”
Why it happensPurchases counted twice, or tracked without the order value. Smart bidding then chases numbers that aren’t real.
“Products keep getting disapproved in Merchant Center.”
Why it happensMissing or mismatched feed data: prices, availability, identifiers. The feed needs checking every week, not only when sales drop.
“Performance Max spends the budget and we can’t see where.”
Why it happensNo product grouping and no checks on search terms or placements. It needs the right inputs and someone watching where the money goes.
“The agency takes a cut of our spend, so they always want us to spend more.”
Why it happensPercentage-of-spend fees reward a bigger budget, not more profit. A flat fee keeps the advice honest.
A classic car parts shop with a catalogue of thousands of products, and two local clinics. MGOC Spares runs Google Ads alongside SEO and paid social, so its revenue figure covers all three; the two clinics are Google Ads only.
Online shop · Google Ads, SEO and paid social
Shopping and Performance Max on a custom product feed, paid social, and SEO through a major site migration.
“This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence.”
Local clinic · Google Ads only
Campaigns split by service and area, a local Performance Max campaign, steady negative keyword work and bidding pointed at confirmed bookings.
“Working with Dandy has been so easy. They take the time to explain everything and they get results.”
Jordan GregoryOwner, Chiropractor BramhallLocal clinic · Google Ads only
An account built from scratch in September 2021, split by location and service, with a Local Performance Max campaign and near-weekly checks.
“Most of my bookings now come from the work Dandy Marketing do for us. When I have a question, I get a quick, professional answer.”
Freya GregoryPodiatry HubNot sure? The free PPC audit will tell us both.
4.8average from 52 reviews
The reviews below are from Reviews.io, word for word.
“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
“we’ve seen a noticeable increase in both enquiries and website visitors each month”
…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio“a friendly and helpful expert I can turn to”
I have been working with Dandy Marketing for over 5 years now, mainly for SEO. During that time they have become a trusted partner and my key marketing resource. I have seen improvements in my SEO results year on year, but what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to. They are responsive, very focused in what they do, get great results and brilliant to deal with. Highly recommended!
Sally MossStrength Ambassadors“genuinely invested in helping us grow”
We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.
Al WillingaleSpotlights Theatre SchoolDan runs paid search and Andy looks after strategy. No rotating account managers: you deal with the same people every month, and you can always speak to whoever is working on your account.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
Your name, email, website and roughly what you spend each month. It takes a minute.
Account structure, wasted spend, competing ads, conversion tracking, keywords, ads and assets, landing pages, bidding and budget.
What’s working, what’s wasting money and what we’d fix first, usually within 48 hours depending on account size. No obligation, no hard sell.
Tell us about your shop’s ads. We’ll review your account manually and show you where the budget is leaking.
4.7
4.9
