Podiatry Hub

Client

Podiatry Hub

Channels

Google ads

Project Description

Dandy built and launched Podiatry Hub's Google Ads account from scratch in September 2021 and has run it continuously ever since. We have launched DSA and retargeting campaign additions, ongoing budget and bid management, and a near-uninterrupted weekly performance-check cadence that has run for the best part of five years.

The brief here has never been about chasing a dramatic growth curve; Podiatry Hub's account is a case study in reliability. We provide this local healthcare business a consistent, predictable flow of the specific actions that matter for a local clinic: phone calls, directions requests to the clinic, and appointment-bookings, month after month, for almost the entire lifetime of the business's digital marketing.

Performance

The results

We've driven a consistent flow of patient bookings, for a low cost.

 
6000 phone calls and bookings

156 average monthly actions
£0.87 average cost per local action
PPC

Building the account, then never letting it drift

We built Podiatry Hub's Google Ads account from scratch at the very start of the relationship, then layered in additional campaign types as the account matured, keeping structure and targeting aligned to what was actually driving enquiries.

  • Built and launched the Google Ads account from scratch in September 2021
  • Tested and refined campaign types over time — from an initial DSA campaign through to a dedicated Local Performance Max campaign, now one of the account's strongest performers
  • Split search campaigns out by location (Stockport, Bramhall, "near me") as well as by core service, rather than running everything through one generic campaign
  • Set up a dedicated retargeting campaign to bring warmer, previously-engaged visitors back into the funnel
  • Ongoing search query report mining to add negative keywords and keep spend focused on genuine local intent
  • Ongoing budget management, scaling spend up in response to performance rather than on a fixed schedule
PPC

A near-uninterrupted weekly optimisation cadence

The single biggest driver of this account's consistency has been discipline: a dedicated performance check covering spend, CTR and Quality Score, run on a near-weekly basis for almost five years without a meaningful gap, backed by a monthly report to the client every month of the relationship.

  • Weekly performance checks covering spend, click-through rate and Quality Score, sustained since October 2021
  • A monthly performance report delivered to the client every single month of the engagement
  • Continuous bid and budget adjustments in response to that weekly monitoring, rather than a set-and-forget approach

The majority of my bookings are due to the great work Dandy marketing is doings for my company. Any questions I have are answered quickly and professionally.

 
Freya Gregory

Owner, Podiatry Hub

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