Free growth audit
More of the clients you want, from Google.
When a business owner needs an accountant, they search, compare a few firms and get in touch with the one that explains things clearly. Our SEO for accountants puts your firm in that shortlist, for the services and areas you want to grow.
Small businesses growing with Dandy
Most accounting firms compete on two fronts: local searches like “accountant in [Town]” and service searches like “self assessment accountant” or “contractor accountant”. Effective SEO strategies for accountancy firms work on both, starting with the services that bring you the clients you most want.
We find what your potential clients search for, split by service (tax returns, tax advice, bookkeeping, payroll, VAT, year-end accounts, advisory services) and by client type, from sole traders and landlords to limited companies and contractors. Each search gets matched to the right page and search intent, so you don’t end up with one services page trying to rank for everything.
We make sure each service you want to grow has a page, written for the person who needs it: what you do, who it’s for, how fees work and what happens after they get in touch. Clear headings, FAQs, on-page SEO and a clear way to get in touch on every page. New service and location pages come with the National package. Good service pages double as landing pages for Google Ads.
Local search results show a map with three accounting firms before any website, and that map is where most local clients start. We set up your Google Business Profile properly, pick the right categories, add your services, keep your opening hours and details consistent across directories and local listings, and optimise the pages for the areas you cover. If you have multiple offices, each one gets its own profile, and new location pages come with the National package.
Prospective clients read reviews before they pick an accountant, and recent reviews help in local search results. We set up a simple way to ask happy clients for a review after their return is filed or their accounts are signed off.
Self assessment deadlines, Making Tax Digital, year-end and VAT changes bring spikes in searches every year. Our content strategy plans a calendar around them, with clear guides that answer the question and point readers to the right service page.
Most people searching for an accountant are on a phone. Page speed, mobile-friendly design, an XML sitemap, clean meta descriptions and no pages blocked from search engines. We check it all with Google Search Console and fix what’s holding you back.
Ads can bring enquiries in while SEO builds, especially in the run-up to 31 January. We keep campaigns to the services worth paying for, add negative keywords so you don’t pay for people looking for accountancy jobs or courses, and track every enquiry. Management from £200 + VAT a month as a flat fee, with ad spend paid straight to Google.
More on Google AdsMore business owners now ask ChatGPT or Gemini to recommend an accountant. AI search is included in every SEO package, and each month we re-run those questions in ChatGPT, Gemini, Claude and Perplexity to see whether your firm is named. Your report shows enquiries, rankings and organic traffic from Google Analytics and Search Console, in plain English.
More on AI searchThese businesses sell expert services to other businesses and homeowners, and the SEO behind their results is the work we’d do for an accounting firm.
Branding agency · SEO
Technical fixes, new service pages and two to three pieces of supporting content a month.
“Always willing to go the extra mile to help out. Thanks so much, team!”
Collective freehold purchase agency · SEO and Google Ads
A full SEO audit, a move from Squarespace to WordPress with new landing pages, and Google Ads alongside SEO.
“Great work done for us across PPC and SEO, always available for any questions or help and we’ve consistently been hitting our traffic targets with them”
Local trade · roofer in the West Midlands
New location and service pages, ongoing technical SEO and content, and steady local link building.
“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.”
Craig KearneyDirector, C Kearney RoofingOur Local package suits most accounting firms winning clients in one town or city. It starts at £399 + VAT a month with no lock-in contract. Firms with several offices, or chasing national searches like “contractor accountant”, get a National quote after the free audit.
Built for accountancy practices winning clients in one town or city. Several offices or national services? The National package is quoted after your free audit.
From £399+ VAT a month
What’s included
How the first month starts
“…what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to.”
SallyReviews.io review“Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day.”
MoReviews.io review“This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence.”
Not sure? The free audit will tell us both.
4.8average from 52 reviews
Reviews from Reviews.io and quotes from our case studies, word for word.
“genuinely invested in helping us grow”
We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.
Al WillingaleSpotlights Theatre School
“For a business like ours, that clarity and consistency has made all the difference”
When we brought Dandy in, our website was holding us back and barely generating any enquiries. They rebuilt the site from the ground up and then kept investing in the content and local coverage needed to get us found across every service area we cover. We’re getting much more traffic and converting far more of that traffic into real enquiries than we ever were. They explain what they’re doing, why it matters, and how it ties back to enquiries and revenue. For a business like ours, that clarity and consistency has made all the difference.
Ryan DarcyManaging Director, Future Lift ServicesCase study“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
“Working with Dandy has been so easy”
Working with Dandy has been so easy. They take the time to explain everything and they get results. I’ve seen such a spike in bookings since they started supporting my business, it’s a pleasure having them on my side!
Jordan GregoryOwner, Chiropractor BramhallCase study“we’ve seen a noticeable increase in both enquiries and website visitors each month”
…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
Andy has worked in marketing since 2009, much of it client side, working with agency after agency. We could both see there was a better way to do it.
So at Dandy there are no long contracts, no percentage-of-spend fees and no jargon. Just a UK team that gets stuck into your business and talks to you like a person.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
Your name, email and website. It takes a minute.
Keyword opportunities, technical health, competitors, links, your Google Business Profile, how well your site turns visitors into enquiries, and what AI tools say when someone asks for an accountant in your area, to find where your next leads will come from.
What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.
The way it often goes
The dandy. way
This is the screen your firm is competing on. Below is what to get right in each part. It’s worth doing whether you work with us or not.
Google’s AI Overviews, ChatGPT and Gemini build their answers from your website, your Google profile, your reviews and the directories you’re listed in. If your services, fees approach and location read the same everywhere, you’re easier to recommend.
“Accountant near me” and “self assessment accountant” justify the cost of a click in January. Keep each campaign to one service, add negative keywords for jobs and training, and count enquiries, since a click on its own pays nothing.
Choose Accountant as your main category, add services like tax preparation and bookkeeping, use photos of your real team and office, and keep your hours accurate. This is where most of your map visibility comes from.
Send a short link when a return is filed or accounts are signed off. Reviews that mention the service help you in local search and help people choose.
One page can’t rank for tax returns, payroll and company formation at once. A page for each gives search engines a clear match. Keep the wording within your professional body’s publicity rules, such as ICAEW or ACCA guidance, so claims stay factual.
Something we haven't covered? Email info@dandymarketing.co.uk and we’ll get back to you.
Get my free growth auditOur Local SEO package starts from £399 + VAT a month, with AI search and monthly AI visibility tracking included. Firms with several offices or national services get a quote after the free audit. Google Ads management starts from £200 + VAT a month as a flat fee, with ad spend paid straight to Google.
Usually three to six months for rankings, and up to a year for enquiries to follow. Google Ads can bring enquiries in as soon as campaigns go live, which is why some firms start with both.
Local SEO helps your firm show up when people nearby search for an accountant, especially in the Google map results. It covers your Google Business Profile, reviews, consistent listings in directories, location pages and local links.
It can be, for services with a clear value per client, like limited company accounts or self assessment in January. Competition for clicks usually rises before the 31 January deadline, so campaigns need tight keywords and negatives for jobs and training searches.
Yes, locally. Big firms rarely have the best page for “accountant in [Town]” or a niche service. A small practice with a strong Google Business Profile, good reviews and a clear page for each service can outrank much bigger names in its area.
Both. The Local package suits a small accountancy practice in one town. Firms with multiple offices, or national services like contractor accounting, get a National quote after the free audit.
No. All of our services run on rolling monthly contracts, so if you’re not happy, you can leave.
Yes. Both bodies publish guidance on publicity, which broadly asks that marketing is factual and doesn’t mislead. You approve every page before it goes live, and we leave out any claim you can’t back up.
Yes. Most accounting firms already have a site, and we usually start there: fixing technical issues, improving your service pages and making it easier to get in touch. If a rebuild would be cheaper than patching, we’ll say so.
Send us your website. We’ll review it manually and send you a clear plan.
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