Free growth audit
More clients from local searches.
We plan, build and run Google Ads for UK accountants, accountancy firms and accounting practices, aimed at the clients you want more of: small businesses, sole traders and limited companies, plus tax services such as self assessment, bookkeeping services and payroll. Management starts at £200 + VAT a month as a flat fee, never a percentage of your ad spend, on a rolling monthly contract. You speak to Dan and Andy directly.
Small businesses growing with Dandy
A flat monthly management fee, set by how much your firm spends on Google Ads. Your advertising budget goes straight to Google and we never take a percentage of it. Every package has Dan, Andy or Lizzie as your account manager and runs on a rolling monthly contract. Want to test a budget first? Try our Google Ads budget calculator.
How much does your firm spend on Google Ads each month?
Monthly Google Ads spendUnder £1,000
From£200+ VAT a month
Monthly Google Ads spend£1,000 to £5,000
Tailored quoteafter your free audit
Monthly Google Ads spendOver £5,000
Tailored quoteafter your free audit
Our paid search work points everything at qualified leads from clients worth having. We build your PPC for accountants around the services you want to sell and the areas or client types you serve, check it every week, and tell you honestly which campaigns are worth your budget and which aren’t.
Your ads sit at the top of the Google search results when prospective clients are actively searching for an accountant: a limited company accountant, a self assessment accountant, a Xero accountant or help with tax planning. We split the account by service line, so limited company accounts, self assessment, bookkeeping and payroll each get their own search campaigns, ad groups and budget.
Many small businesses still want an accountant they can meet. We target the towns and postcodes your clients come from, and count phone calls, consultation requests and Google Maps actions as results. If you work with clients across the UK, we set the targeting to match.
If Google can’t see your enquiries, it can’t find you more of them. Before we spend another penny, we check that every consultation request, quote and call from your ads is counted once and counted correctly, so the bidding works towards quality leads and real clients.
The click is only half the job. People choosing an accountant want to see what you charge, which software you use, who you already help and how to book a free consultation if you offer one. We check where your ads send people and fix what stops them getting in touch.
Every month you see what your Google Ads cost, what they brought in and what we’re changing next. That means lead volume, lead quality, cost per lead and which services the enquiries came from, with impressions and clicks kept in the background.
If any of these sound like your account, they’re all fixable. Each one has a cause you can check.
Examples of what accountants tell us
“Our ads show for accountancy jobs, training and exams.”
Why it happensBroad keywords and no regular check of the search terms. Job-seeker and student searches need blocking before they cost anything.
“We get enquiries from people wanting free tax advice.”
Why it happensAdvice searches and ad copy that doesn’t mention fees. Clearer ads and negative keywords put off people who were never going to pay.
“Every January the clicks get expensive and we run out of budget.”
Why it happensBudgets set once and left. The self assessment rush needs planning in advance, along with when to pull back.
“Our payroll ads send people to the homepage.”
Why it happensOne campaign for everything. Each service needs its own ads and its own page, so the person who searched for payroll lands on payroll.
“The agency takes a cut of our spend, so they always want us to spend more.”
Why it happensPercentage-of-spend fees reward a bigger budget, not more clients. A flat fee keeps the advice honest.
“I can’t tell which new clients came from our ads.”
Why it happensReports full of impressions and clicks, with no cost per enquiry. Nobody has joined up the ad account and your enquiry records.
A professional services firm and two local clinics that depend on enquiries from people ready to act, the way an accounting firm does. The Freehold Collective’s figures come from Google Ads and SEO together; the two clinics are Google Ads only.
Local clinic · Google Ads only
Campaigns split by service and area, a local Performance Max campaign, steady negative keyword work and bidding pointed at confirmed bookings.
“Working with Dandy has been so easy. They take the time to explain everything and they get results.”
Jordan GregoryOwner, Chiropractor BramhallProfessional services · Google Ads and SEO
A restructured Google Ads account, campaigns for a new calculator tool and lead form, and regular search term reviews, alongside SEO.
“Great work done for us across PPC and SEO, always available for any questions or help and we’ve consistently been hitting our traffic targets with them”
Local clinic · Google Ads only
An account built from scratch in September 2021, split by location and service, with a Local Performance Max campaign and near-weekly checks.
“Most of my bookings now come from the work Dandy Marketing do for us. When I have a question, I get a quick, professional answer.”
Freya GregoryPodiatry HubNot sure? The free PPC audit will tell us both.
4.8average from 52 reviews
The reviews below are from Reviews.io, word for word.
“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
“This isn’t a sausage machine process”
We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.
“we’ve seen a noticeable increase in both enquiries and website visitors each month”
…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio“a friendly and helpful expert I can turn to”
I have been working with Dandy Marketing for over 5 years now, mainly for SEO. During that time they have become a trusted partner and my key marketing resource. I have seen improvements in my SEO results year on year, but what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to. They are responsive, very focused in what they do, get great results and brilliant to deal with. Highly recommended!
Sally MossStrength AmbassadorsDan runs paid search and Andy looks after strategy. No rotating account managers: you deal with the same people every month, and you can always speak to whoever is working on your account.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
Your name, email, website and roughly what you spend each month. It takes a minute.
Account structure, wasted spend, competing ads, conversion tracking, keywords, ads and assets, landing pages, bidding and budget.
What’s working, what’s wasting money and what we’d fix first, usually within 48 hours depending on account size. No obligation, no hard sell.
Tell us about your firm’s ads. We’ll review your account manually and show you where the budget is leaking.
4.7
4.9
