Find out where your Google Ads budget could work harder
Our Google Ads team reviews your account and sends you a clear, prioritised breakdown of what to fix first. It’s free, and there is no obligation to work with us.
- Free report
- No obligation
- 48 hours, depending on account size
Request your free PPC audit
Tell us about your account and where to send the report.
Six areas we look at in every audit
Here is what the review covers, so you know what to expect.
Account structure and campaign settings
How campaigns, ad groups and settings are organised: networks, locations, schedules and budgets, and whether the set-up matches what you are trying to achieve.
Wasted spend: search terms and negatives
We look through the search terms report for clicks that were never likely to turn into customers, and check how well negative keywords are protecting your budget.
Conversion tracking accuracy
Whether the actions Google Ads counts as conversions are the ones that matter to you, and whether the numbers look trustworthy enough to base decisions on.
Keywords and match types
How your keywords and match types are working together, where they overlap, and where you may be missing searches that suit your business.
Ads and assets
Ad copy, extensions and assets (such as sitelinks and callouts), and whether your ads are relevant to the searches that trigger them.
Landing pages, bidding and budget
Where your ads send people, how well that page follows through on the promise of the ad, and whether your bidding strategy and budget suit the account.
A second pair of eyes on your account
The audit is most useful if you are already spending money on Google Ads and want to know whether it is being spent well.
A good fit if you
- run Google Ads yourself and want an expert opinion
- have an in-house person or another agency running the account and want an independent view
- feel your cost per enquiry or sale has crept up and are not sure why
- are not confident that your conversion numbers are accurate
Probably not for you if you
- have not run any Google Ads yet, as there is not an account to review
A report built around your account
Findings are written in plain English and put in order, so you can see what to look at first.
- Findings from each of the six areas above, based on your own account
- Priorities ordered by likely impact, with suggested next steps
- Delivered within 48 hours, depending on the size of your account
How it works
Fill in the form
Tell us your name, email, website and roughly what you spend on Google Ads each month.
We review the account
We look at your Google Ads account across the six areas above. We will tell you exactly what we need from you.
You get the report
We send you the findings and what to do first. There is no obligation to act on it.
Business owners on working with Dandy
“Dan, Andy and Maddy have been incredibly reliable, responsive and a pleasure to work with. Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!”
“Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!”
Rated 5 stars on Reviews.io from 9 reviews
Common questions
Is the PPC audit really free?
Yes. The audit is free and there is no obligation to do anything with it afterwards.
Do you need access to my Google Ads account?
We need to see your account to audit it properly. Once you have sent the form, we will tell you exactly what we need and how to share it.
How long does it take?
Usually within 48 hours, depending on the size of your account.
Will you try to sell me something afterwards?
We manage Google Ads accounts, so if it is relevant we may suggest how we could help. You are under no obligation to take that any further, and the audit is yours to use however you like.
Get your free PPC audit
Fill in the form and we will review your Google Ads account. It’s free, with no obligation.
- Six areas checked, from structure to landing pages
- Priorities in plain English
- No obligation
Request your free PPC audit
It only takes a minute.