Loony Legs

Our SEO strategy and implementation has led to a significant and consistent increase in traffic and transactions for Loony Legs.

PROJECT DETAILS

LOONY LEGS

Dandy began working with Loony Legs on improving it’s SEO presence in March 2022, aiming to bolster the company’s online presence and organic growth efforts. Having launched in the transitional period of 2020/2021, Loony Legs sought to establish a strong digital footprint in a competitive market.

 

Dandy was enlisted to support these efforts, leveraging a comprehensive SEO strategy designed to increase visibility, drive traffic, and ultimately, transactions. 

case study loony legs uk

HOW WE DID IT

case study loony legs uk

TECHNICAL REVIEW & WEBSITE RESTRUCTURE

DETAILED TECHNICAL SEO AUDIT & IMPLEMENTATION

Conducting a thorough technical SEO audit and implementing it is always our initial step. We kick-started the process by conducting a comprehensive SEO audit to grasp the digital landscape scenario and pinpoint areas in need of improvement. This audit identified our initial improvements, which included:

 

– Enhancing internal linking structure: a task that boosted both website usability and its potential for higher rankings.

 

– Revamping website navigation and metadata: to ensure smooth user journeys, thereby enriching user experience and interaction. We also implemented a comprehensive metadata refinement at this stage, reinforcing the website structure for enhanced search engine visibility.

 

– Introducing new collections: pinpointing opportunities for new collection pages and proposing additional products based on keyword research findings.

 

– Expanding website content: this encompassed optimising existing landing pages, developing service pages, incorporating social proof such as customer testimonials and reviews and crafting new content pages to provide comprehensive information and expertise, strategically targeting keywords to bolster traffic and generate brand awareness. 

CONTENT

STRATEGICALLY CRAFTING COMPELLING SUPPORTING CONTENT

Our next move involved crafting relevant, optimised, and authoritative supporting content on the Loony Legs blog for our new and optimised service pages.

 

We implemented a customised content strategy emphasising expert insights and practical tips in the realms of yoga, fitness, and style; all geared towards boosting traffic, increasing transactions, and fostering growth in the Loony Legs brand.

 

This content strategy not only delivered valuable insights to our target audience but also played a vital role in establishing authority and trust for Loony Legs as an authority brand in its niche.

case study loony legs uk
sessions and transactions graph by dandy marketing

LINKS

SPREADING THE WORD

Finally, we needed more high–quality, relevant backlinks to support the content strategy we implemented. To achieve this, we engaged in a multi-faceted link-building campaign that prioritised guest posts, product features, and interviews on high-authority websites.

 

By pinpointing and reaching out to these platforms, we were able to secure valuable, relevant links that directed traffic back to the newly optimised content on Loony Legs’ website.

 

This strategy not only enhanced the company’s SEO efforts by strengthening its backlink profile but also significantly increased brand visibility and authority within the industry.

THE RESULTS

Since implementing our unique SEO strategies, we witnessed a phenomenal improvement in their website's organic performance. With monthly traffic more than doubling, Loony Legs has seen a 110% total traffic percentage increase since the start of our collaboration.

FROM THE CLIENT

Great communication, really nice people to work with. They listen and react to any request. We worked together for more than a year and we’re having constant growth on SEO.

loony legs, dandy marketing clients
Luca Corteggiano

Co-Founder, Loony Legs

WANT RESULTS LIKE THIS?

Of course you do! So let’s work together. Get in touch to receive your free website audit, including recommendations on how to improve the SEO and conversion rate of your website.