Loony Legs

Conducting a thorough technical SEO audit and implementing it is always our initial step. We kick-started the process by conducting a comprehensive SEO audit to grasp the digital landscape scenario and pinpoint areas in need of improvement. This audit identified our initial improvements, which included:

– Enhancing internal linking structure: a task that boosted both website usability and its potential for higher rankings.

– Revamping website navigation and metadata: to ensure smooth user journeys, thereby enriching user experience and interaction. We also implemented a comprehensive metadata refinement at this stage, reinforcing the website structure for enhanced search engine visibility.

– Introducing new collections: pinpointing opportunities for new collection pages and proposing additional products based on keyword research findings.

– Expanding website content: this encompassed optimising existing landing pages, developing service pages, incorporating social proof such as customer testimonials and reviews and crafting new content pages to provide comprehensive information and expertise, strategically targeting keywords to bolster traffic and generate brand awareness. 

Finally, we needed more high–quality, relevant backlinks to support the content strategy we implemented. To achieve this, we engaged in a multi-faceted link-building campaign that prioritised guest posts, product features, and interviews on high-authority websites.

By pinpointing and reaching out to these platforms, we were able to secure valuable, relevant links that directed traffic back to the newly optimised content on Loony Legs’ website.

This strategy not only enhanced the company’s SEO efforts by strengthening its backlink profile but also significantly increased brand visibility and authority within the industry.