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Free growth audit

SEO for construction companies

More enquiries for the projects you want, from clients ready to build.

We help UK construction companies and contractors get found by the clients who hire them: developers looking for a contractor, facilities managers planning a refurbishment and main contractors searching for subcontractors. Search engine optimisation (SEO) makes your firm easier to find when those potential clients search Google or ask an AI tool for a contractor, so more of your enquiries are for work you want to price. SEO starts from £399 + VAT a month on a rolling monthly contract, with AI search included. Dan, Andy and Lizzie do the work, and they’re the people you’ll speak to every month.

  • A flat monthly fee from £399 + VAT, with AI search included
  • Rolling monthly contracts, and you keep your website, Google Business Profile and data
  • Plain-English monthly reports built from your Google Search Console and Google Analytics data
8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.

Get your free growth audit

We’ll manually check your website, your Google Business Profile and where you show up for construction searches in your area, then send you your growth action plan within 48 hours.

FreeNo obligationDone by a person

Small businesses growing with Dandy

  • C Kearney Roofing
  • Chiropractor Bramhall
  • Future Lift Services
  • Spotlights Theatre School
  • MGOC Spares
  • Strength Ambassadors
  • Cornish Lime
  • Huddle
  • Cmbio

SEO pricing for construction companies

Our Local package suits contractors and construction firms winning work in one town or city. It starts from £399 + VAT a month on a rolling monthly contract. If you tender across several counties or the whole UK, the National package is quoted after your free audit.

Trusted by 200+ small businesses since 2017

Local SEO

Contractors, construction firms and specialist trade firms winning work in one town or city. Working across several regions? The National package is quoted after your free audit.

From £399+ VAT a month

  • Rolling monthly, no lock-in contract
  • Dan, Andy or Lizzie as your account manager
  • AI search included
Start with a free growth audit

What’s included

Google Maps and your profile

  • Google Business Profile optimisation
  • Google Maps pack optimisation
  • Local keyword research
  • A review generation strategy

Local trust signals

  • Local citation building
  • NAP consistency audit
  • Local schema markup
  • One to two quality links a month
  • Backlink audit

Your website

  • Full website SEO audit
  • On-page and meta data optimisation
  • Internal linking optimisation
  • Technical SEO fixes and page speed
  • Google Analytics set-up

Content, AI search and reporting

  • Two blog posts a month from a content calendar
  • Regular content refreshes
  • AI search optimisation
  • Monthly performance report
  • Competitor analysis

How the first month starts

  1. Free auditWe review your site and Business Profile manually. You get a clear PDF within 48 hours.
  2. Profile and citationsYour Business Profile set up properly and your name, address and phone checked everywhere Google looks.
  3. Local keywords and trackingThe searches nearby customers use, tracked in Google Maps and search from your area.
  4. Tracking and first reportEnquiry tracking set up. Your report shows rankings, calls, direction requests and enquiries.

Compare every SEO package and price

What our SEO services for construction companies include

Developers, facilities managers and main contractors search by trade, sector and region, then check your completed projects and accreditations before they ask for a price. Our SEO strategy makes sure potential clients find you when they search and like what they see when they check, starting with the construction services that bring you the jobs you want.

Construction keyword research

Construction keyword research finds the target keywords that lead to real work for your firm, like “groundworks contractor [County]”, “commercial refurbishment contractor [City]” or “M&E subcontractor [Region]”. We sort them by who is searching and what the work is worth to you, include long tail keywords that bring fewer but more qualified leads, and leave out the ones that mostly bring job seekers and students.

Service pages and on-page SEO

Each service you want more of needs its own page, written for the people who buy it, with your projects, your areas and an easy way to ask for a quote. A single “what we do” page can’t rank for groundworks, new builds and refurbishments at once. On-page SEO covers the page titles, meta descriptions and headings that tell search engines what each page is about.

  • Your existing service pages optimised: groundworks, new builds, refurbishments, fit-outs, M&E
  • New service, sector and location pages for the regions you tender in, on our National package (quoted after the free audit)
  • Local schema markup (structured data) so search engines can read your business details and service areas

Project pages that rank and win trust

Project pages turn completed projects into proof that search engines can read. Commercial clients want to see work like theirs before they ask for a price, so we help you write up each project with the brief, the scope, the timescale and well-labelled photos. Every package includes blog posts each month (two on Local), and project write-ups are often the best use of them.

Google Business Profile and map pack rankings

Your Google Business Profile is the business listing behind the map pack on Google Maps, which often sits above the organic results in local search results for searches like “construction company near me”. We set it up with the right primary category, your real service area, accurate hours and photos of finished projects. Your business name and details then match on every directory you’re listed in. Map pack optimisation is part of our Local package, so your local visibility gets work from the first month.

More on local SEO

Trust signals: reviews, accreditations and link building

Reviews, accreditations and links are the trust signals construction buyers and Google both check before they shortlist you. We help you build a steady flow of client reviews and testimonials, show accreditations like CHAS or Constructionline clearly if you hold them, and earn one to two quality backlinks a month on Local from relevant sites, such as suppliers, trade associations and industry directories. A few high-quality backlinks from sites like these are worth more than lots of low-quality ones.

Technical SEO and a site that brings in enquiries

Technical SEO fixes the issues that stop search engines crawling and reading your site, from poor site speed caused by image-heavy project galleries to pages blocked from search and pages without HTTPS. We also check how people get in touch and recommend changes, such as a short quote form asking for the project type, location and timescale, so you can spot serious enquiries. Google Analytics then shows which pages bring them in.

AI search, included

More people now ask ChatGPT, Gemini or Perplexity to recommend a contractor. AI search is included in every SEO package: we make sure your website, Google profile, reviews and listings all give the same clear facts, then re-run the questions your customers ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether your business appears.

More on AI search

Reports you can actually read

Every month we pull the figures from Google Analytics and Google Search Console, then tell you which pages brought enquiries in, what’s moved in your search rankings and organic traffic, and what we’re doing next. You’ll see which parts of your SEO campaign are working, without the jargon.

Where SEO usually goes wrong for construction companies

If any of these sound like your website or your last agency, they’re all fixable.

Examples of what construction companies tell us

  • “We get plenty of organic traffic, but most of it is job seekers.”

    Why it happensBroad terms like “construction company” attract people looking for jobs and courses in the construction industry. Pages need to target the services and places your clients search for.

  • “Our website has a photo gallery but no proper project write-ups.”

    Why it happensSearch engines can’t rank a gallery of photos on its own. Without written project pages, buyers comparing contractors have little to read and Google has little to match.

  • “Every enquiry from the website is for a small domestic job we don’t price.”

    Why it happensPages written for “builders” in general pull in every kind of job. Separate pages for commercial, groundworks or new-build work attract the enquiries you want.

  • “Main contractors tell us they found our competitors first.”

    Why it happensCompetitors list their trades, regions and accreditations on pages Google can find. If yours only appear in a brochure download, they’re much harder to find in Google search results.

  • “I’m tied into a twelve-month contract and can’t get a straight answer.”

    Why it happensLong contracts and jargon-heavy reports protect the agency. You should be able to see what was done each month and what it brought in.

  • “The site looks fine in the office, but it’s slow on a phone.”

    Why it happensLarge, uncompressed project photos make construction websites slow on mobile data. Visitors on site or between meetings give up before they get in touch.

SEO results from local service firms

These service businesses win work the way a construction firm does: clients search, compare who they find and then ask for a quote.

C Kearney Roofing

Local trade · roofer in the West Midlands

178%year-on-year traffic increase
288%increase in leads
451st page rankings secured

New location and service pages, ongoing technical SEO and content, and steady local link building.

“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.”
Craig KearneyDirector, C Kearney Roofing
Read the case study

Future Lift Services

Lift and access services

8,796%increase in traffic 2022 to 2025
1,130%increase in leads
12xincrease in conversion rate

Location and service pages, a regular blog programme and Google Business Profile optimisation, alongside Google Ads.

“They explain what they’re doing, why it matters, and how it ties back to enquiries and revenue.”
Ryan DarcyFuture Lift Services
Read the case study

The Freehold Collective

Collective freehold purchase agency · SEO and Google Ads

1,277%traffic increase
5,200%increase in leads
110leads per month on average

A full SEO audit, a move from Squarespace to WordPress with new landing pages, and Google Ads alongside SEO.

“Great work done for us across PPC and SEO, always available for any questions or help and we’ve consistently been hitting our traffic targets with them”
Mike SomekhCEO, The Freehold Collective
Read the case study

Get my free growth audit

What you want from an SEO agency, and what we do about it

Point by point, so you can hold us to it.

You wantWhat you get from us
Clear prices before you signNo “it depends” until you’ve handed over your details.

Local SEO is from £399 + VAT a month, shown on this page. If you work across several regions, we quote the National package after the free audit, before you commit to anything.

No lock-inStay because it works. Leave any month if it doesn’t.

Rolling monthly contracts. Your website, Google Business Profile and data stay yours whether you stay or go.

Someone who gets how construction work comes inLong buying cycles, tenders and repeat clients.

We plan around how your enquiries arrive: clients who search by trade and region, then compare several contractors before asking for a price. The free audit shows which of those searches you can realistically win.

Reports that count enquiriesDid the phone ring, and what happens next?

A plain-English monthly report from your Google Search Console and Google Analytics data: the pages that brought enquiries in, what moved and what we’re doing next.

The same people every monthNot passed around to whoever’s free.

Dan, Andy and Lizzie do the work and answer your emails. No rotating account managers.

An honest timelineNot page one by next week.

Rankings usually move in three to six months, and leads can take up to a year to follow. Commercial work can take longer to land, so we show progress every month.

SEO is a good fit if...

  • You run a construction business, building contractor or one of the specialist trades and want more of the projects you’re best at
  • You can show finished work: photos, project details and the kinds of clients you build for
  • You cover a clear area, or want to win work in new regions
  • You can give it three to six months to build

Probably not for you if...

  • You need enquiries this month: Google Ads may suit you better
  • You want guaranteed number one rankings by next week
  • Your order book is full for the next year and you can’t take on more work

Mostly extensions and renovations for homeowners? SEO for local builders fits you better. Not sure? The free audit will tell us both.

Clients say it better than we can

4.8average from 52 reviews

The reviews below are from Reviews.io, word for word.

Digital marketingJul 2025

“we have seen our inbound leads go from 3-4 per month to 1-2 per day”

Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!

Mo LanghiCmbioReviews.io
SEOGoogle AdsOct 2025

“genuinely invested in helping us grow”

We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.

Al WillingaleSpotlights Theatre SchoolReviews.io
SEOGoogle AdsJul 2025

“This isn’t a sausage machine process”

We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.

CChrisReviews.io
SEOGoogle AdsJul 2025

“we’ve seen a noticeable increase in both enquiries and website visitors each month”

…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!

IImiReviews.io
Google AdsAug 2026

“real confidence that our advertising budget is being put to good use”

Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!

WWillReviews.io

The people who’ll work on your SEO

Dan leads SEO and AI search, Andy looks after strategy and Lizzie runs content. No rotating account managers: you deal with the same three people every month.

Dan & Andy

  • Dan, co-founder of Dandy Marketing

    Dan

    Co-founder · SEO & PPC

    Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.

  • Andy, co-founder of Dandy Marketing

    Andy

    Co-founder · Strategy

    Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.

  • Lizzie, Head of Content Operations at Dandy Marketing

    Lizzie

    Head of Content Operations

    Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.

How the growth audit works

  1. 1

    Send us your website

    Your name, email and website. It takes a minute.

  2. 2

    We check it manually

    We look at your website, your Google Business Profile, where you rank for your main services, your competitors, reviews and links, and what AI tools say when someone asks for a contractor in your area, to find where your next leads will come from.

  3. 3

    You get your growth action plan within 48 hours

    What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.

Get my free growth audit

SEO for construction companies: questions

Something we haven't covered? Email info@dandymarketing.co.uk and we’ll get back to you.

Get my free growth audit
How much does SEO for construction companies cost?

Our Local package starts from £399 + VAT a month on a rolling monthly contract, with AI search and monthly AI visibility tracking included. If you work across several regions or the whole UK, the National package is quoted after the free audit. Google Ads management starts from £200 + VAT a month if you also want paid search.

How long does construction SEO take to work?

SEO is slower than ads: usually three to six months for rankings to move, and up to a year for leads to follow. C Kearney Roofing started from a brand-new website with no search visibility at all, so a new site isn’t a reason to wait.

What makes SEO for construction companies different?

SEO for construction companies is aimed at buyers who take their time. Developers, facilities managers and main contractors search by trade, sector and region, then check your projects, accreditations and reviews before they ask for a price. Your SEO strategy needs pages that answer those checks, and we measure enquiries for the work you want.

What keywords should a construction company target?

The best keywords pair a service with a place, like “groundworks contractor Birmingham”, “commercial refurbishment contractor Manchester” or “M&E subcontractor Yorkshire”. People typing searches like these are usually planning real work. Broad terms like “construction company” also attract job seekers and students, so we start with the services and areas that bring you profitable projects.

Can SEO help us win commercial construction and subcontract work?

SEO can help you get onto the shortlist. Buyers looking for a contractor or subcontractor often search for the trade and region, then check your website for past projects, sectors and accreditations. Clear service pages, project write-ups and consistent business details make you easier to find and easier to trust. Winning the job still comes down to your price and track record.

Do you offer construction digital marketing beyond SEO?

Yes. Alongside SEO, we run paid ads: Google Ads from £200 + VAT a month as a flat fee, with your ad spend paid straight to Google, and Facebook and Instagram ads from £250 + VAT a month. We also build websites from £999 + VAT. Most construction firms don’t need every channel, so we’ll tell you which ones are worth paying for.

Can my construction company appear in ChatGPT recommendations?

It can. AI tools build their answers from your website, Google profile, reviews and the directories you’re listed in. When those all say the same things about your services, areas and accreditations, you’re easier to recommend. AI search is included in every SEO package, and we re-run your customers’ questions every month to check whether you’re named.

Can you work on my existing website?

Yes. Most construction companies already have a website, and we usually start there: fixing the technical issues, improving your service pages and website content, adding project write-ups and recommending ways to make it easier to ask for a quote. If a rebuild would cost less than patching an old site, we’ll tell you.

Am I tied into a contract?

No. All of our services run on rolling monthly contracts, so if you’re not happy, you can leave. Your website, Google Business Profile, accounts and data stay yours, and your tracking history goes with you.

Is the growth audit really free?

Yes. It’s reviewed manually, so it isn’t an automated scan, and you get your growth action plan within 48 hours covering your site, your competitors and what AI tools say about you. There’s no obligation to work with us afterwards. Request your free growth audit.

Let’s fill your order book

Send us your website. We’ll manually check how you show up for construction searches in your area and send you a clear plan.

  • An audit done by a person, within 48 hours
  • What we’d fix first, in plain English
  • No obligation and no lock-in contracts
Get my free growth audit
Get my free growth audit