Skip to content
Free growth audit
What we do
Who we help
Case studiesOur approachFree toolsAboutBlogContact Get a free growth audit

SEO for local builders

More extension and renovation work from people near you.

We help local builders show up when homeowners search Google, check the map or ask an AI tool who to trust with an extension, a loft conversion or a full renovation. SEO starts at £399 + VAT a month on a rolling monthly contract, with AI search included. Dan, Andy and Lizzie do the work, and they’re the people you’ll speak to.

  • A flat monthly fee from £399 + VAT, with AI search included
  • Rolling monthly contracts, and you keep your website, Google Business Profile and data
  • Plain-English monthly reports built from your Google Search Console and Google Analytics data
8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.

Get your free growth audit

We’ll manually check your website, your Google Business Profile and where you show up for building searches near you, then send you your growth action plan within 48 hours.

FreeNo obligationDone by a person

Small businesses growing with Dandy

  • C Kearney Roofing
  • Chiropractor Bramhall
  • Future Lift Services
  • Lucky Voice
  • Spotlights Theatre School
  • MGOC Spares
  • Strength Ambassadors
  • Cornish Lime
  • Huddle
  • Cmbio

SEO pricing for local builders

Our Local package is the SEO service built for building companies winning domestic work in one town or city. It starts at £399 + VAT a month with no lock-in contract. If you build across several regions, the National package is quoted after your free audit.

Trusted by 200+ small businesses since 2017

Local SEO

Built for local builders winning extensions, renovations and conversions in one town or city. Covering several regions? The National package is quoted after your free audit.

From £399+ VAT a month

  • Rolling monthly, no lock-in contract
  • Dan, Andy or Lizzie as your account manager
  • AI search included
Start with a free growth audit

What’s included

Google Maps and your profile

  • Google Business Profile optimisation
  • Google Maps pack optimisation
  • Local keyword research
  • A review generation strategy

Local trust signals

  • Local citation building
  • NAP consistency audit
  • Local schema markup
  • One to two quality links a month
  • Backlink audit

Your website

  • Full website SEO audit
  • On-page and meta data optimisation
  • Internal linking optimisation
  • Technical SEO fixes and page speed
  • Google Analytics set-up

Content, AI search and reporting

  • Two blog posts a month from a content calendar
  • Regular content refreshes
  • AI search optimisation
  • Monthly performance report
  • Competitor analysis

How the first month starts

  1. Free growth auditWe review your site and Business Profile manually. You get your growth action plan within 48 hours.
  2. Profile and citationsYour Business Profile set up properly, and your business name, address and phone number checked everywhere Google looks.
  3. Local keywordsThe extension, renovation and conversion searches nearby customers use, tracked in Google Maps and search from your area.
  4. Tracking and first reportEnquiry tracking set up. Your report shows rankings, calls from your Business Profile, direction requests and enquiries.

Compare every SEO package and price

What SEO for local builders includes

SEO for local builders centres on your Google Business Profile, a page for each type of project you want more of, completed projects people can see, reviews and a site that makes it easy to get in touch. Homeowners don’t pick a builder in a hurry. They search, look at past projects, read reviews and ask around before they ask for a quote.

Google Business Profile optimisation

Your Google Business Profile is where a lot of homeowners first see your work, in Google Maps and the local search results. We set it up properly for a building company and keep it working.

  • The right main category, with secondary categories only for the building services you offer
  • Services, service areas and a description built around the projects you want
  • Advice on photos of completed projects and Google posts, so the profile shows real work
  • Checks for suspension risks, like a business name stuffed with keywords

More on local SEO

Local keyword research and map pack rankings

Keyword research shows what homeowners search on Google before they call a local builder, and which relevant keywords are worth chasing: “builders near me”, “house extension [Town]”, “loft conversion cost” or “kitchen extension builders [Town]”. Local keywords like these bring qualified enquiries, not job hunters or DIY questions. We pick the target keywords that bring project enquiries, with secondary keywords for each type of job, then track your search rankings in Google Maps and the organic search results for each one, checked from your area.

Service pages for every type of building work

One “our services” page can’t rank for extensions, loft conversions and renovations at once. We make sure each type of building work you want more of has its own service page, written new if it’s missing, with completed projects from your area, what the job involves, rough timings and an easy way to ask for a quote. On the National package we also build a page for each town you cover.

  • Service pages: house extensions, kitchen extensions, loft conversions, garage conversions, renovations, structural alterations
  • Project write-ups with photos, so homeowners can see work like theirs
  • On-page SEO: page titles, meta descriptions and internal links between related projects
  • Structured data so search engines can read your services and service areas

SEO for other trades

Listings, citations and links

Homeowners check a builder in more than one place, and so do search engines, so your local presence has to add up. We make sure your business name, address and phone number match on the directories and trade listings you use, and build one to two quality links a month from relevant local and trade websites, like a supplier you buy from or a local trade directory.

Reviews from finished projects

A homeowner about to spend a lot of money on their home wants to know you turn up, keep the site tidy and finish on time. Reviews that mention the project and the town help with that, and help you in the map pack. We give you a simple way to ask at handover, and help you reply to reviews, good and bad.

Technical SEO and a website that wins quote requests

A site that wins quotes has project photos that load fast on a phone, a short quote form, tap-to-call and the proof people look for before they let a builder into their home. We recommend the changes, fix the technical SEO issues that stop search engines reading your existing website, from page speed to broken links, and set up enquiry tracking so we can see which pages bring quote requests in.

AI search, included

More people now ask ChatGPT, Gemini or Perplexity who to call. AI search is included in every SEO package: we make sure your website, Google profile, reviews and listings all give the same clear facts, then re-run the questions your customers ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether you’re named.

More on AI search

Reports you can actually read

Every month we pull the figures from Google Analytics and Google Search Console, then tell you which pages brought enquiries in, what’s moved in your search rankings and what we’re doing next.

Where SEO usually goes wrong for builders

If any of these sound like your website or your last agency, they’re fixable. Each one has a cause you can check.

Examples of what builders tell us

  • “We get lots of small jobs and very few extensions.”

    Why it happensThe site talks about “general building work”. There’s no page for extensions, loft conversions or renovations, so those searches go to firms that have one.

  • “People ring for quotes on jobs we don’t take on.”

    Why it happensNothing on the site says what you do and don’t do, or where you work. Clear service pages and service areas filter enquiries before they reach you.

  • “Our best work is on Facebook, not our website.”

    Why it happensSearch engines can’t rank photos they can’t see. Completed projects need to live on your site, with a short write-up and the town.

  • “A firm that started last year sits above us on the map.”

    Why it happensA complete Business Profile, recent reviews and regular photos can beat years of trading. All three are in your control.

  • “I’m paying for SEO and can’t tell what it’s bringing in.”

    Why it happensThe report counts rankings and traffic, not quote requests. Nobody has set up tracking for the enquiries that matter.

SEO results from local service firms

These local service businesses win work the same way a builder does, and the SEO behind their results is the work we’d do for you.

C Kearney Roofing

Local trade · roofer in the West Midlands

178%year-on-year traffic increase
288%increase in leads
451st page rankings secured

New location and service pages, ongoing technical SEO and content, and steady local link building.

“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.”
Craig KearneyDirector, C Kearney Roofing
Read the case study

Future Lift Services

Lift and access services

8,796%increase in traffic 2022 to 2025
1,130%increase in leads
12xincrease in conversion rate

Location and service pages, a regular blog programme and Google Business Profile optimisation, alongside Google Ads.

“They explain what they’re doing, why it matters, and how it ties back to enquiries and revenue.”
Ryan DarcyFuture Lift Services
Read the case study

Strength Ambassadors

Local gym · weightlifting and powerlifting in London

198%year-on-year traffic increase
236+1st page rankings secured

Technical fixes, rewritten service pages, long-form guides and industry outreach.

“I highly recommend their services! The team is attentive, thorough, and always approaches challenges with a helpful, can-do attitude.”
Sally MossOwner, Strength Ambassadors
Read the case study

Get my free growth audit

What you want from an SEO agency, and what we do about it

Point by point, so you can hold us to it.

You wantWhat you get from us
Clear prices before you signNo “it depends” until you’ve handed over your details.

Local SEO is from £399 + VAT a month, shown on this page. If you cover several regions, we quote after the free audit, before you commit to anything.

No lock-inStay because it works. Leave any month if it doesn’t.

Rolling monthly contracts. Your website, Google Business Profile and data stay yours whether you stay or go.

Someone who gets how building work comes inBig decisions, long lead times and word of mouth.

We plan the work around how potential clients choose a builder: searching, comparing past projects and reading reviews before they ask for a quote. It’s the same way we work for the roofers and local firms in our case studies.

Reports that count enquiriesDid the phone ring, and what happens next?

A plain-English monthly report from your Google Search Console and Google Analytics data: the pages that brought enquiries in, what moved and what we’re doing next.

The same people every monthNot passed around to whoever’s free.

Dan, Andy and Lizzie do the work and answer your emails. No rotating account managers.

An honest timelineNot page one by next week.

Rankings usually move in three to six months, and leads can take up to a year to follow. We say that up front and show progress every month.

SEO is a good fit if...

  • You’re a small local builder or a growing building company and want more extension, conversion or renovation work
  • You cover a clear patch, or want to grow into new towns
  • You can show photos of completed projects, or start taking them now
  • You can give it three to six months to build

Probably not for you if...

  • You need the phone ringing this month: Google Ads may suit you better
  • You want guaranteed number one rankings by next week
  • You mainly bid for large commercial construction contracts: our SEO for construction companies page fits you better

Not sure? The free audit will tell us both.

Clients say it better than we can

4.8average from 52 reviews

The reviews below are from Reviews.io, word for word.

Digital marketingJul 2025

“we have seen our inbound leads go from 3-4 per month to 1-2 per day”

Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!

Mo LanghiCmbioReviews.io
SEOGoogle AdsOct 2025

“genuinely invested in helping us grow”

We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.

Al WillingaleSpotlights Theatre SchoolReviews.io
SEOGoogle AdsJul 2025

“This isn’t a sausage machine process”

We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.

CChrisReviews.io
SEOGoogle AdsJul 2025

“we’ve seen a noticeable increase in both enquiries and website visitors each month”

…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!

IImiReviews.io
Google AdsAug 2026

“real confidence that our advertising budget is being put to good use”

Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!

WWillReviews.io

The people who’ll work on your SEO

Dan leads SEO and AI search, Andy looks after strategy and Lizzie runs content. No rotating account managers: you deal with the same three people every month.

Dan & Andy

  • Dan, co-founder of Dandy Marketing

    Dan

    Co-founder · SEO & PPC

    Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.

  • Andy, co-founder of Dandy Marketing

    Andy

    Co-founder · Strategy

    Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.

  • Lizzie, Head of Content Operations at Dandy Marketing

    Lizzie

    Head of Content Operations

    Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.

How the growth audit works

  1. 1

    Send us your website

    Your name, email and website. It takes a minute.

  2. 2

    We check it manually

    This is a proper local SEO audit: your Business Profile, map pack positions for your main building services, citations, online reviews, local competitors and how your website turns visitors into enquiries, to find where your next leads will come from.

  3. 3

    You get your growth action plan within 48 hours

    What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.

Get my free growth audit

SEO for local builders: questions

Something we haven't covered? Email info@dandymarketing.co.uk and we’ll get back to you.

Get my free growth audit
How much does SEO for local builders cost?

Our Local package starts at £399 + VAT a month on a rolling monthly contract, with AI search and monthly AI visibility tracking included. If you cover several regions, we quote the National package after the free audit.

How long until I see more enquiries?

SEO is slower than ads: usually three to six months for rankings to move, and up to a year for leads to follow. If you need calls sooner, Google Ads management starts at £200 + VAT a month, and you can run both.

Is SEO for builders different from SEO for construction companies?

This page is for domestic builders: extensions, loft conversions and renovations for homeowners, won through local searches and the map. Firms that bid for commercial projects and work for commercial clients need a different SEO strategy, which is on our SEO for construction companies page.

Do I need photos of my own projects?

Yes, as many as you can get. Homeowners want to see work like theirs, and photos of completed projects on your website and Business Profile give search engines and AI tools something real to show. We tell you which shots work and where they go.

Will SEO bring me small jobs I don’t want?

It shouldn’t. We build pages around the projects you want more of and make your service areas and minimum job types clear, so the enquiries that come through are closer to the work you take on.

Can you work on my existing website?

Yes. Most builders already have a site, and we usually start there: adding your completed projects, giving each type of building work its own page and making it easier to ask for a quote. If a rebuild would be cheaper than patching, we’ll say so.

Am I tied into a contract?

No. Every package is month to month. You keep your Business Profile, website and data whether you stay or go.

Is the growth audit really free?

Yes. We review it manually, not with an automated scan, and you get your growth action plan within 48 hours. There’s no obligation to work with us afterwards.

Do you do SEO for other trades?

Yes. Our SEO for tradesmen page covers the trades we work with, from roofers and electricians to heating engineers. If you also do roofing or electrical work, the same profile and pages can cover it.

Let’s fill your diary with the right projects

Send us your website. We’ll manually check how you show up for building searches near you and send you a clear plan.

  • An audit done by a person, within 48 hours
  • What we’d fix first, in plain English
  • No obligation and no lock-in contracts
Get my free growth audit
Get my free growth audit