SEO for osteopaths

Google Business Profile optimisation for osteopaths

Google Business Profile optimisation means setting your profile up properly and keeping it accurate: the right main category, opening hours including evenings and weekends, your booking link, treatments and real photos of the clinic.

• One profile per clinic address, each with its own phone number and hours
• Each osteopath’s name and GOsC registration shown on the website the profile links to
• Calls, direction requests and website clicks from the profile in your monthly report

Local keyword research and map pack rankings

Local keyword research shows what people near you type into Google search: “osteopath near me”, “osteopath [Town]”, “sports osteopath” or “back pain treatment [Town]”. We track where your osteopathy clinic shows in Google Maps and local search results for each keyword, checked from your area, so you can see which searches bring new patients in.

Treatment and condition pages patients can trust

Treatment pages win searches like “sciatica treatment [Town]”. On the Local package we optimise the treatment pages you already have and write two blog posts a month that answer what patients ask before they book. New condition and location pages come with the National package. We write with the ASA’s guidance in mind on which conditions osteopaths can claim to treat.

• What happens at a first appointment, how long it takes and what it costs
• Structured data so search engines can read your treatments, hours and address
• Internal links from each blog post to the treatment it mentions

Reviews, asked for at the right time

Patient reviews build trust with a nervous first-time patient, and recent reviews help your clinic in the map pack. We give you a simple way to ask existing patients for a Google review by text or email, once they can say how treatment is going. Replies stay general and polite, with nothing about anyone’s treatment in public.

Technical SEO and tracking that counts bookings

Technical SEO lets search engines read your whole site, and a fast mobile page with a booking button turns visits into appointments. We fix what stops search engines reading your website, from page speed to broken links, and set up tracking so you can see which pages bring calls and online bookings. Link building adds one to two quality links a month from relevant health and local websites.

AI search, included

AI search is included in every SEO package. We make sure your website, Google Business Profile, reviews and directory listings all give the same facts about your clinic, then re-run the questions your patients ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether your clinic is named.

Monthly reports in plain English

Every month we pull the figures from Google Analytics, Google Search Console and your Google Business Profile, including calls and direction requests, then tell you which pages brought bookings in, how your rankings and organic traffic moved and what we’re doing next.