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SEO for physiotherapists

More self-referring patients from people searching for a physio near you.

We help private physiotherapy clinics show up when someone with a bad back or a sports injury searches Google, checks the map or asks an AI tool which physio to see. SEO (search engine optimisation) starts at £399 + VAT a month on a rolling monthly contract, with AI search included. Dan, Andy and Lizzie do the work, and they’re the people you’ll speak to every month.

  • A flat monthly fee from £399 + VAT, with AI search included
  • Rolling monthly contracts, and you keep your website, Google Business Profile and data
  • Plain-English monthly reports with your Google Business Profile calls and direction requests, plus Google Search Console and Google Analytics data
8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.

Get your free growth audit

We’ll manually check your website, your Google Business Profile and where your clinic shows up in the map pack for physio searches near you, then send you your growth action plan within 48 hours.

FreeNo obligationDone by a person

Small businesses growing with Dandy

  • C Kearney Roofing
  • Chiropractor Bramhall
  • Future Lift Services
  • Spotlights Theatre School
  • MGOC Spares
  • Strength Ambassadors
  • Cornish Lime
  • Huddle
  • Cmbio

SEO pricing for physiotherapy clinics

Our Local package is built for physio clinics winning local patients in one town or city. It starts at £399 + VAT a month with no lock-in contract. If you run several clinics or want patients from across the UK, the National package is quoted after your free audit.

Trusted by 200+ small businesses since 2017

Local SEO

Built for physiotherapy clinics winning self-referring and insured patients from one town or city. Running several clinics? The National package is quoted after your free audit.

From £399+ VAT a month

  • Rolling monthly, no lock-in contract
  • Dan, Andy or Lizzie as your account manager
  • AI search included
Start with a free growth audit

What’s included

Google Maps and your profile

  • Google Business Profile optimisation
  • Google Maps pack optimisation
  • Local keyword research
  • A review generation strategy

Local trust signals

  • Local citation building
  • NAP consistency audit
  • Local schema markup
  • One to two quality links a month
  • Backlink audit

Your website

  • Full website SEO audit
  • On-page and meta data optimisation
  • Internal linking optimisation
  • Technical SEO fixes and page speed
  • Google Analytics set-up

Content, AI search and reporting

  • Two blog posts a month from a content calendar
  • Regular content refreshes
  • AI search optimisation
  • Monthly performance report
  • Competitor analysis

How the first month starts

  1. Free auditWe review your site and Business Profile manually. You get your growth action plan within 48 hours.
  2. Profile and listingsYour Business Profile set up properly, and your clinic name, address and phone number checked everywhere Google looks.
  3. Treatments and keywordsThe treatments you want more of, matched to the keywords patients use when they search near you.
  4. Tracking and first reportEnquiry tracking set up. Your report shows rankings, calls, direction requests and enquiries.

Compare every SEO package and price

What SEO for physiotherapists includes

People usually look for a physio close to home or work, so SEO for physiotherapy clinics centres on local search: the map pack results, your Google Business Profile, reviews and clear pages for your physiotherapy services. The work is the same for a one-room clinic or a team of physios offering sports rehab, Pilates and home visits.

Google Business Profile optimisation

Your Google Business Profile is often the first thing a patient sees, before your website. We set it up properly and keep it accurate: the right primary and secondary categories, your treatments, opening hours, a direct link to your booking page and photos of the clinic and team. Wrong hours or a missing booking link cost you appointments.

  • Physiotherapist as your main category, with secondary categories only for services you really offer, like sports massage or pelvic health
  • Early, late and weekend appointments shown, so patients can see when you can fit them in
  • Each clinic location needs its own profile with its own address and phone number
More on local SEO

Local keyword research and map pack rankings

Local keyword research finds the relevant keywords and location keywords patients near you type into Google: “physio near me”, “sports massage [Town]”, “back pain physio” or “knee physio [Town]”. We track where your clinic appears in Google Maps and the local search results for each of those keywords, checked from your area, so you can see which searches bring bookings in.

Treatment pages and blog posts patients can trust

One “our services” page can’t rank for sports injuries, back pain, post-surgical rehab, pelvic floor physiotherapy and sports massage at once. We optimise the service pages you already have so each one answers what patients ask before they book: what happens at the first appointment, who they’ll see and what it costs. Your two blog posts a month answer common patient questions and link to those pages.

  • On-page SEO: page titles, meta descriptions, headings and descriptive alt text on clinic photos
  • Each physio’s HCPC registration and areas of expertise shown on the pages patients read
  • Structured data so search engines can read your treatments, opening hours and location
  • New treatment or location pages are part of our National package

Reviews, asked for at the right time

People read Google reviews before they book a physio they’ve never met, and steady recent reviews support rankings in the map pack. As part of the review generation strategy, we give your front desk a simple way to ask existing patients for a Google review by text or email, timed for when a patient can say how treatment is going. Keep replies general, because patient confidentiality still applies online.

Technical SEO and tracking that counts bookings

Your site needs to load fast and read well on a phone. We fix the technical issues that stop search engines reading your site, from page speed and site structure to broken links and booking pages blocked from Google. Then we set up enquiry tracking for online bookings and contact forms, so we can see which pages bring them in. Link building adds one to two quality links a month.

AI search, included

AI search is included in every SEO package. We make sure your website, Google profile, reviews and directory listings all give the same clear facts about your clinic, treatments and physios. Then we re-run the questions your patients ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether your clinic is named.

More on AI search

Monthly reports in plain English

Every month we pull the figures from your Google Business Profile, Google Analytics and Google Search Console, including calls and direction requests from the map. Then we tell you which pages brought patient bookings in, how your SEO performance and local visibility moved and what we’re doing next, in plain English.

Where SEO usually goes wrong for physio clinics

If any of these sound like your clinic website or your last agency, they’re fixable. Each one has a cause you can check.

Examples of what physio clinics tell us

  • “We rank for our clinic name, but not for ‘physio near me’.”

    Why it happensThe site and Business Profile describe who you are. They don’t match what new patients type, like the town, the injury or the treatment.

  • “A bigger clinic group with the same services shows up above us, and we’re losing patients to them.”

    Why it happensA bigger brand can have more reviews and more pages. A smaller clinic can still win locally with a complete profile, steady reviews and a clear page for each treatment.

  • “We pay for SEO and can’t tell if it brings in new patients.”

    Why it happensThe report counts rankings and traffic, not bookings, enquiries and direction requests. Nobody has set up tracking for what matters to the clinic.

  • “Our blog is full of exercise tips that never lead to a booking.”

    Why it happensThe posts weren’t part of an SEO strategy planned around the treatments you offer, and they don’t link to the page where someone can book.

Results from local clinics and service businesses

Chiropractor Bramhall and Podiatry Hub are local clinics that fill appointments from people nearby, the same way a physio clinic does, and their results come from Google Ads. Strength Ambassadors, a London strength coaching gym, shows what SEO does for a local business.

Chiropractor Bramhall

Local clinic · Google Ads

1,668bookings in last 12 months
98%increase in conversion rate
320%traffic increase

Campaigns split by service and area, with bidding pointed at confirmed bookings, which brought the cost per booking down to £2.81 across 2026.

“Working with Dandy has been so easy. They take the time to explain everything and they get results. I’ve seen such a spike in bookings since they started supporting my business, it’s a pleasure having them on my side!”
Jordan GregoryOwner, Chiropractor Bramhall
Read the case study

Podiatry Hub

Local clinic · Google Ads

6,000phone calls and bookings
156average monthly actions
£0.87average cost per local action

A Google Ads account built from scratch in 2021, bringing a steady flow of calls, directions requests and bookings to a local clinic.

“Most of my bookings now come from the work Dandy Marketing do for us. When I have a question, I get a quick, professional answer.”
Freya GregoryPodiatry Hub
Read the case study

Strength Ambassadors

Strength coaching in London · SEO

198%year-on-year traffic increase
236+1st page rankings secured

A technical SEO audit and fixes, rewritten service pages, long-form guides and links from health and fitness websites.

“I highly recommend their services! The team is attentive, thorough, and always approaches challenges with a helpful, can-do attitude. I’m already seeing fantastic results from their work.”
Sally MossOwner, Strength Ambassadors
Read the case study

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What you want from an SEO agency, and what we do about it

Point by point, so you can hold us to it.

You wantWhat you get from us
Clear prices before you signNo “it depends” until you’ve handed over your details.

Local SEO is from £399 + VAT a month, shown on this page. If you run several clinics, we quote after the free audit, before you commit to anything.

No lock-inStay because it works.

Rolling monthly contracts. Your website, Google Business Profile and data stay yours whether you stay or go.

Someone who gets how clinics fill a diaryNew patients, booked assessments and the area you cover.

We plan the work around how patients arrive: a search on a phone when something hurts, the map, then a booking. It’s how we work for the local clinics in our case studies.

Reports in bookings, not jargonDid new patients book, and what happens next?

A plain-English monthly report with your Business Profile calls and direction requests, plus Google Search Console and Google Analytics data: what moved, what brought bookings in and what’s next.

An honest timelineNot page one by next week.

Rankings usually move in three to six months, and leads can take up to a year to follow. We show progress every month.

SEO for physiotherapists is a good fit if...

  • You run a physiotherapy clinic and want more patients for the treatments you’re best at
  • You have free appointment slots you’d like to fill with self-referring or insured patients
  • Your team can answer calls and booking requests quickly, or you take bookings online
  • You can give it three to six months to build

Probably not for you if...

  • You need the diary full this month: Google Ads may suit you better
  • You want guaranteed number one rankings by next week
  • Your diary is full for months and you’re not taking on new patients

Not sure? The free audit will tell us both.

Clients say it better than we can

4.8average from 52 reviews

The reviews below are from Reviews.io, word for word.

Digital marketingJul 2025

“we have seen our inbound leads go from 3-4 per month to 1-2 per day”

Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!

Mo LanghiCmbioReviews.io
SEOGoogle AdsOct 2025

“genuinely invested in helping us grow”

We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.

Al WillingaleSpotlights Theatre SchoolReviews.io
SEOGoogle AdsJul 2025

“This isn’t a sausage machine process”

We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.

CChrisReviews.io
SEOGoogle AdsJul 2025

“we’ve seen a noticeable increase in both enquiries and website visitors each month”

…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!

IImiReviews.io
Google AdsAug 2026

“real confidence that our advertising budget is being put to good use”

Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!

WWillReviews.io

The people who’ll work on your SEO

Dan leads SEO and AI search, Andy looks after strategy and Lizzie runs content. You deal with the same three people every month, and they’ll learn how your clinic fills its diary.

Dan & Andy

  • Dan, co-founder of Dandy Marketing

    Dan

    Co-founder · SEO & PPC

    Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.

  • Andy, co-founder of Dandy Marketing

    Andy

    Co-founder · Strategy

    Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.

  • Lizzie, Head of Content Operations at Dandy Marketing

    Lizzie

    Head of Content Operations

    Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.

How the growth audit works

  1. 1

    Send us your website

    Your name, email and clinic website. It takes a minute.

  2. 2

    We check it manually

    Your Google Business Profile, map pack positions for your main treatments, local listings, online reviews, nearby clinics that outrank you and how easily your website turns visitors into bookings, to find where your next bookings will come from.

  3. 3

    You get your growth action plan within 48 hours

    What’s working, what isn’t and what we’d do to get you more bookings. No obligation, no hard sell.

Get my free growth audit

SEO for physiotherapists: questions

Something we haven’t covered? Email info@dandymarketing.co.uk and we’ll get back to you.

Get my free growth audit
How much does SEO for physiotherapists cost?

Our Local SEO package starts at £399 + VAT a month on a rolling monthly contract, with AI search and monthly AI visibility tracking included. Clinics with several sites get a National quote after the free audit. Google Ads management starts at £200 + VAT a month as a flat fee, with ad spend paid straight to Google.

How long does SEO for physiotherapy take to work?

SEO for physiotherapy usually takes three to six months for rankings to move, and up to a year for leads to follow. If you need bookings sooner, Google Ads can run alongside SEO as part of the same marketing plan. We show progress in your report every month.

Should a physio clinic use SEO or Google Ads?

Use SEO if you want a steady flow of new patients from Google search results over time, and Google Ads, which is paid search, if you need bookings this month. You can run ads on your busiest treatments while SEO builds. Our two clinic case studies, Chiropractor Bramhall and Podiatry Hub, both fill appointments through Google Ads.

Can a small physio clinic compete with bigger clinic groups on Google?

Yes, on the searches that matter locally. Google says its local results are mainly based on relevance, distance and popularity, so size isn’t everything. A clinic with a strong Google Business Profile, steady recent reviews and a clear page for each treatment can outrank bigger names in its own area.

Can I do SEO for my physio clinic myself?

You can do a lot of it. Keep your Google Business Profile complete, ask happy patients for a review, give each treatment a clear page and make booking easy on a phone. The free audit shows what we’d fix first, whether you work with us or not.

What do HCPC and advertising rules mean for our website?

“Physiotherapist” and “physical therapist” are protected titles, so anyone using them must be registered with the HCPC. The CAP Code says objective claims must be backed by evidence, so keep treatment claims to what you can support. This is general guidance, not legal advice: check anything borderline with your professional body.

Do you work with other clinics too?

Yes. We work with private clinics, and you’ll find more on our pages for healthcare clinics, chiropractors and osteopaths. We’re a fully remote team, so your clinic can be anywhere in the country.

Am I tied into a contract?

No. All of our services run on rolling monthly contracts. You keep your Business Profile, website and data whether you stay or go.

Let’s fill your appointment diary

Send us your clinic’s website. We’ll manually check how you show up when patients search for a physio near you and send you a clear plan.

  • An audit done by a person, within 48 hours
  • What we’d fix first, in plain English
  • No obligation and no lock-in contracts
Get my free growth audit
Get my free growth audit