C Kearney Roofing
Client
C Kearney Roofing
Channels
SEO
Project Description
Dandy began working with C Kearney Roofing on a brand new website, built from the ground up with no existing search visibility, domain authority or ranking history to draw on. The goal was to establish C Kearney Roofing as a trusted local roofer across the West Midlands — Sutton Coldfield, Lichfield, Cannock and the surrounding areas — from a genuine standing start.
With no legacy content or backlinks to leverage, the strategy focused on building the technical, content and local foundations needed to compete from zero: a fast, well-structured site, a steady stream of location and service pages, and a regular content programme targeting the exact questions and services customers search for.
Performance
The results
Since launch, organic performance has grown month after month — from a website with no search presence at all to one of the strongest-performing channels in the business.
SEO audit & implementation
Technical review & website restructure
Because this was a new build, there was no existing technical debt to inherit — but nothing was proven yet either. We ran regular technical SEO audits and health checks from day one, fixing issues as they emerged and using monthly landing page optimisations to keep improving the pages that mattered most.
- Weekly technical SEO crawls and health checks to catch issues early on a brand-new site
- Monthly landing page optimisations (LPOs), targeting the homepage and key location pages including Sutton Coldfield and Walsall
- Full technical SEO audits, including schema markup reviews and mobile speed fixes
- Cleaning up internal linking, metadata and footer URLs to strengthen crawlability and indexing
- Adding click-tracking for phone and email contact points to capture leads the original build wasn't measuring
Content
Strategically crafting compelling supporting content
With no existing content to build on, we needed to create real topical authority from scratch. We refreshed and optimised every page on the new site, then scaled up a steady publishing programme covering the roofing questions and materials customers actually search for, alongside dedicated pages for each service area.
- Refreshing and optimising all existing website content to be search- and user-friendly from launch
- Building out dedicated location pages for key service areas, including Sutton Coldfield and Lichfield, with more in development
- Scaling content production to a consistent two-posts-a-month publishing schedule covering roofing materials, maintenance and buyer-guide topics
- Ongoing keyword research to prioritise the next location and service pages based on real local search demand
Links
Small-scale, sustainable link building
For a new site with no backlink profile, we took a deliberately measured approach to link building — prioritising quality and relevance over volume, and keeping the profile clean as it grew.
- Ongoing outreach and link pitching to build a small number of genuinely relevant, local and industry-relevant backlinks each month
- A full backlink profile review and disavow of any low-quality links picked up along the way, protecting the site's authority as it builds
Dandy Marketing are a pleasure to work with – they provide straightforward, practical advice and detailed, insightful reporting that clearly shows how their efforts are driving growth and improvement across our business.
Craig Kearney
Director, C Kearney Roofing
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