Lucky Voice Karaoke For Business
Client
Lucky Voice Karaoke For Business
Channels
SEO
Google ads
Project Description
Dandy began working with Lucky Voice's business-facing karaoke brand in January 2025, launching both the SEO and PPC programmes from scratch on a new site with no existing search visibility, domain authority or paid account history. The goal was to build a full-funnel acquisition engine for a genuinely B2B product: karaoke systems and installations sold to pubs, bars, hotels and event venues.
The strategy paired technical and content foundations with a Google Ads account built from the ground up, then layered in a content programme that speaks directly to the buyer, positioning karaoke as a revenue lever rather than just a product purchase.
Performance
The results
In its first year we took the site from zero search presence and no ad account, into two channels that drive quality leads.
SEO audit & implementation
Technical foundations & ongoing site health
We opened with a full technical, content, backlink and cannibalisation audit before writing a single word, then kept a continuous monitoring cadence running so issues get caught and fixed quickly rather than quietly costing traffic.
- Full technical SEO, content, backlink and keyword-cannibalisation audit at kickoff
- Ongoing technical SEO audits and health checks, including a full audit in March 2026
- Landing page optimisations roughly twice a month, covering the homepage, the core products page and sector pages such as hotels
- Google Business Profile review and optimisation
- Active technical monitoring that recently caught and fixed a duplicate-URL issue affecting sector pages and an accidental "hide from search" setting on two product pages
Content
Content built for both the equipment buyer and the venue owner
The content programme runs two tracks at once: practical buying-decision content for anyone comparing karaoke systems, and commercial content aimed squarely at pub and bar owners considering karaoke as a way to diversify revenue — the audience with the real budget to spend.
- Keyword research and topic-cluster mapping feeding a dedicated content calendar, tracked against competitors
- A steady blog programme (now four posts a month), covering equipment comparisons such as "Singa vs Karafun vs Lucky Voice" alongside commercial topics like average pub revenue and profit margins
- A topical authority analysis and 6-month topical content plan to keep the programme building on itself rather than publishing at random
- Ongoing content optimisation of published pages as search performance data comes in
PPC
A Google Ads account built from zero
With no existing paid account to inherit, we built the Google Ads account from the ground up and have kept a tight, consistent optimisation cadence running ever since — performance checks have run multiple times a week for the entire engagement.
- Built and launched the Google Ads account from scratch, with a campaign plan targeting core service and product keywords
- A consistent, near-continuous cadence of performance checks — search query report mining and lead review, run multiple times a week throughout the engagement
- Retargeting audience testing to bring warmer traffic back into the funnel
Dandy have been incredibly reliable, responsive and a pleasure to work with. Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
Imogen Cotterill
E-commerce & Marketing Executive, Lucky Voice Karaoke for Business
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