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SEO for heating engineers

More boiler and heating jobs from people near you.

We help heating engineers and HVAC companies show up when local customers search Google, check the map or ask an AI tool who to call about a broken boiler or a new system, so more of those jobs come to you. SEO starts at £399 + VAT a month on a rolling monthly contract, with AI search included. Dan, Andy and Lizzie do the work, and they’re the people you’ll speak to.

  • A flat monthly fee from £399 + VAT, with AI search included
  • Rolling monthly contracts, and you keep your website, Google Business Profile and data
  • Plain-English monthly reports built from your Google Search Console and Google Analytics data
8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.

Get your free growth audit

We’ll manually check your website, your Google Business Profile and where you show up for boiler and heating searches near you, then send you your growth action plan within 48 hours.

FreeNo obligationDone by a person

Small businesses growing with Dandy

  • C Kearney Roofing
  • Chiropractor Bramhall
  • Future Lift Services
  • Lucky Voice
  • Spotlights Theatre School
  • MGOC Spares
  • Strength Ambassadors
  • Cornish Lime
  • Huddle
  • Cmbio

SEO pricing for heating engineers

Our Local package is built for heating engineers and HVAC firms winning customers in one town or city. It starts at £399 + VAT a month with no lock-in contract. If you cover several regions, the National package is quoted after your free audit.

Trusted by 200+ small businesses since 2017

Local SEO

Built for heating, boiler and HVAC firms winning customers in one town or city. Covering several regions? The National package is quoted after your free audit.

From £399+ VAT a month

  • Rolling monthly, no lock-in contract
  • Dan, Andy or Lizzie as your account manager
  • AI search included
Start with a free growth audit

What’s included

Google Maps and your profile

  • Google Business Profile optimisation
  • Google Maps pack optimisation
  • Local keyword research
  • A review generation strategy

Local trust signals

  • Local citation building
  • NAP consistency audit
  • Local schema markup
  • One to two quality links a month
  • Backlink audit

Your website

  • Full website SEO audit
  • On-page and meta data optimisation
  • Internal linking optimisation
  • Technical SEO fixes and page speed
  • Google Analytics set-up

Content, AI search and reporting

  • Two blog posts a month from a content calendar
  • Regular content refreshes
  • AI search optimisation
  • Monthly performance report
  • Competitor analysis

How the first month starts

  1. Free growth auditWe review your site and Business Profile manually. You get your growth action plan within 48 hours.
  2. Profile and citationsYour Business Profile set up properly, and your business name, address and phone number checked everywhere Google looks.
  3. Local keywordsThe boiler, heating and air conditioning searches nearby customers use, tracked in Google Maps and search from your area.
  4. Tracking and first reportEnquiry tracking set up. Your report shows rankings, calls from your Business Profile, direction requests and enquiries.

Compare every SEO package and price

What SEO for heating engineers includes

SEO for heating engineers centres on local SEO: your Google Business Profile, a page for each job you want more of, online reviews and a site that’s quick to call from, with planned work like new boiler installation and heat pumps built up for the quieter months. Heating searches are local, and a lot of them are urgent: a boiler that won’t fire up in January can’t wait for a quote next week.

Google Business Profile optimisation

Your Google Business Profile is often the first thing someone with a cold house sees, before your website. We set it up properly for a heating business and keep it accurate.

  • The right main category for the work you want most, with secondary categories only for services you offer
  • Services, service areas, opening hours and out-of-hours details kept up to date
  • Advice on photos of real installs and Google posts, so the profile looks active
  • Checks for suspension risks, like keyword-stuffed business names

More on local SEO

Local keyword research and map pack rankings

Keyword research shows what people near you type when they need a heating engineer: “boiler repair near me”, “emergency heating engineer [Town]”, “boiler service cost” or “air conditioning installation [Town]”. Long tail keywords like these bring fewer searches but more qualified leads. We track your local rankings in Google Maps and the local search results for each of those local keywords, checked from your area, so you can see which searches bring enquiries in.

Service pages for boiler, heating and HVAC work

One “heating services” page can’t rank for boiler repair, new boiler installation, central heating and air conditioning at once. We make sure each job you want more of has its own dedicated service page, writing any that are missing, that answers what people ask before they call, with real jobs, local reviews and an easy way to ring you. On the National package we also build a page for each town you cover.

  • Service pages: boiler repair, boiler installation, boiler servicing, central heating, power flushing, landlord gas safety certificates
  • Heat pumps, underfloor heating or air conditioning repair, if you offer them
  • Location pages written for each town, not copied and pasted, on the National package
  • On-page SEO: page titles, meta descriptions and internal links between related heating services
  • Structured data so search engines can read your services and service areas

SEO for other trades

Content planned around the heating year

Heating work has seasons. Breakdown calls tend to climb when the weather turns cold, while boiler upgrades, heat pumps and air conditioning are often planned in the warmer months. We plan the two blog posts a month in the Local package around that seasonal demand, so the right pages are live before the searches rise, and each post links through to the service page it supports.

Online reviews, asked for the right way

Send a short link by text when the job’s done and the heating’s back on. Recent reviews that mention the job and the town help you in the map pack, and help people choose who to let into their home. We give you a simple way to ask, and help you reply to reviews, good and bad.

Technical SEO and a website that gets calls

A site that gets calls has tap-to-call on every page, short forms, fast loading on mobile devices and the trust signals people look for before they let an engineer in, like your Gas Safe details and real reviews. We recommend the changes, fix the technical SEO issues that stop search engines reading your site, from page speed and your XML sitemap to broken links, and set up enquiry tracking so we can see which pages bring enquiries and quote requests in. Off-page SEO matters too: link building adds one to two high quality backlinks a month from relevant local and trade websites.

AI search, included

More people now ask ChatGPT, Gemini or Perplexity who to call. AI search is included in every SEO package: we make sure your website, Google profile, reviews and listings all give the same clear facts, then re-run the questions your customers ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether you’re named.

More on AI search

Reports you can actually read

Every month we pull the figures from Google Analytics and Google Search Console, then tell you which pages brought enquiries in, what’s moved in your search rankings and what we’re doing next.

Where SEO usually goes wrong for heating engineers

If any of these sound like your website or your last agency, they’re fixable. Each one has a cause you can check.

Examples of what heating engineers tell us

  • “We’re flat out in winter and quiet all summer.”

    Why it happensEvery page is about breakdowns and gas safety. Nothing is built for planned work like boiler upgrades, heat pumps or air conditioning, so there’s nothing to rank when breakdown searches drop.

  • “I’m paying for SEO and the phone isn’t ringing any more than it was.”

    Why it happensThe report counts rankings and traffic, not calls. Nobody has checked the work is aimed at the jobs you actually want.

  • “We get calls from towns we don’t cover.”

    Why it happensThe service area on your Business Profile and the towns on your website don’t match the patch you work.

  • “Firms with fewer reviews sit above us on the map.”

    Why it happensThe wrong main category, a thin services list or no steady flow of new reviews. All three are in your control.

  • “Our website says HVAC, but our customers search for boiler repairs.”

    Why it happensPages written in trade language, not the words customers type, like “boiler not working” or “new boiler cost”.

  • “The site looks fine on my laptop, but nobody calls from their phone.”

    Why it happensPeople with a broken boiler are often on a phone. Slow pages and a number they have to hunt for send them to the next result.

SEO results from local service firms

These local service businesses win work the same way a heating engineer does, and the SEO behind their results is the work we’d do for you.

C Kearney Roofing

Local trade · roofer in the West Midlands

178%year-on-year traffic increase
288%increase in leads
451st page rankings secured

New location and service pages, ongoing technical SEO and content, and steady local link building.

“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.”
Craig KearneyDirector, C Kearney Roofing
Read the case study

Future Lift Services

Lift and access services

8,796%increase in traffic 2022 to 2025
1,130%increase in leads
12xincrease in conversion rate

Location and service pages, a regular blog programme and Google Business Profile optimisation, alongside Google Ads.

“They explain what they’re doing, why it matters, and how it ties back to enquiries and revenue.”
Ryan DarcyFuture Lift Services
Read the case study

Strength Ambassadors

Local gym · weightlifting and powerlifting in London

198%year-on-year traffic increase
236+1st page rankings secured

Technical fixes, rewritten service pages, long-form guides and industry outreach.

“I highly recommend their services! The team is attentive, thorough, and always approaches challenges with a helpful, can-do attitude.”
Sally MossOwner, Strength Ambassadors
Read the case study

Get my free growth audit

What you want from an SEO agency, and what we do about it

Point by point, so you can hold us to it.

You wantWhat you get from us
Clear prices before you signNo “it depends” until you’ve handed over your details.

Local SEO is from £399 + VAT a month, shown on this page. If you cover several regions, we quote after the free audit, before you commit to anything.

No lock-inStay because it works. Leave any month if it doesn’t.

Rolling monthly contracts. Your website, Google Business Profile and data stay yours whether you stay or go.

Someone who gets how heating work comes inBreakdowns in winter, planned installs the rest of the year.

We plan the work around how your jobs arrive: urgent breakdown searches from a phone, the map, and planned work like boiler installs and heat pumps. It’s the same way we work for the roofers and local firms in our case studies.

Reports that count enquiriesDid the phone ring, and what happens next?

A plain-English monthly report from your Google Search Console and Google Analytics data: the pages that brought enquiries in, what moved and what we’re doing next.

The same people every monthNot passed around to whoever’s free.

Dan, Andy and Lizzie do the work and answer your emails. No rotating account managers.

An honest timelineNot page one by next week.

Rankings usually move in three to six months, and leads can take up to a year to follow. We say that up front and show progress every month.

SEO is a good fit if...

  • You run a heating, boiler or HVAC business and want more of the right jobs
  • You cover a clear patch, or want to grow into new towns
  • You can pick up enquiries fast, or call people back the same day
  • You can give it three to six months to build, ideally before the cold weather

Probably not for you if...

  • You need the phone ringing this month: Google Ads may suit you better
  • You want guaranteed number one rankings by next week
  • You’re booked up all year and can’t take on more work

Not sure? The free audit will tell us both.

Clients say it better than we can

4.8average from 52 reviews

The reviews below are from Reviews.io, word for word.

Digital marketingJul 2025

“we have seen our inbound leads go from 3-4 per month to 1-2 per day”

Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!

Mo LanghiCmbioReviews.io
SEOGoogle AdsOct 2025

“genuinely invested in helping us grow”

We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.

Al WillingaleSpotlights Theatre SchoolReviews.io
SEOGoogle AdsJul 2025

“This isn’t a sausage machine process”

We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.

CChrisReviews.io
SEOGoogle AdsJul 2025

“we’ve seen a noticeable increase in both enquiries and website visitors each month”

…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!

IImiReviews.io
Google AdsAug 2026

“real confidence that our advertising budget is being put to good use”

Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!

WWillReviews.io

The people who’ll work on your SEO

Dan leads SEO and AI search, Andy looks after strategy and Lizzie runs content. No rotating account managers: you deal with the same three people every month.

Dan & Andy

  • Dan, co-founder of Dandy Marketing

    Dan

    Co-founder · SEO & PPC

    Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.

  • Andy, co-founder of Dandy Marketing

    Andy

    Co-founder · Strategy

    Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.

  • Lizzie, Head of Content Operations at Dandy Marketing

    Lizzie

    Head of Content Operations

    Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.

How the growth audit works

  1. 1

    Send us your website

    Your name, email and website. It takes a minute.

  2. 2

    We check it manually

    This is a proper local SEO audit: your Business Profile, map pack positions for your main heating jobs, citations, online reviews, local competitors and how your website turns visitors into enquiries, to find where your next leads will come from.

  3. 3

    You get your growth action plan within 48 hours

    What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.

Get my free growth audit

SEO for heating engineers: questions

Something we haven't covered? Email info@dandymarketing.co.uk and we’ll get back to you.

Get my free growth audit
How much does SEO for heating engineers cost?

Our Local package starts at £399 + VAT a month on a rolling monthly contract, with AI search and monthly AI visibility tracking included. If you cover several regions, we quote the National package after the free audit.

How long until I see more enquiries?

SEO is slower than ads: usually three to six months for rankings to move, and up to a year for leads to follow. If you need calls sooner, Google Ads management starts at £200 + VAT a month, and you can run both.

Is SEO for HVAC contractors different from SEO for heating engineers?

SEO for HVAC is the same work with different words. Homeowners in the UK tend to search for a heating engineer, gas engineer or boiler repair, while commercial clients and air conditioning work bring in HVAC terms. We check which words your potential customers use and build pages for your HVAC services as well as your heating work, if you do both.

How does SEO help in the quieter summer months?

By ranking pages for planned work before potential customers search for it: boiler replacement, heat pumps, underfloor heating, servicing and air conditioning. We plan content around the seasons, so these pages are live and indexed before the searches pick up.

Should my Gas Safe registration be on my website?

Yes, if you do gas work. Gas work in UK homes has to be done by a Gas Safe registered engineer, and people look for it before they let anyone near a boiler. We make sure your registration details match on your website, your Business Profile and your listings.

Can you work on my existing website?

Yes. Most heating engineers already have a site, and we usually start there: fixing the technical issues, improving your service and town pages and making it easier to ring you. If a rebuild would be cheaper than patching, we’ll say so.

Am I tied into a contract?

No. Every package is month to month. You keep your Business Profile, website and data whether you stay or go.

Is the growth audit really free?

Yes. We review it manually, not with an automated scan, and you get your growth action plan within 48 hours. There’s no obligation to work with us afterwards.

Do you do SEO for other trades?

Yes. Our SEO for tradesmen page covers the trades we work with, from roofers and electricians to builders. If you do plumbing as well as heating, the same profile and pages can cover both.

Let’s get your phone ringing

Send us your website. We’ll manually check how you show up for boiler and heating searches near you and send you a clear plan.

  • An audit done by a person, within 48 hours
  • What we’d fix first, in plain English
  • No obligation and no lock-in contracts
Get my free growth audit
Get my free growth audit