Free growth audit
More heating jobs from homes near you.
We plan, build and run Google Ads for UK heating engineers and HVAC companies, aimed at the HVAC services you want more of: boiler installs and repairs, heat pumps, servicing contracts, air conditioning and AC repair. Management starts at £200 + VAT a month as a flat fee, never a percentage of your ad spend, on a rolling monthly contract. You speak to Dan and Andy directly.
Small businesses growing with Dandy
A flat monthly management fee for your HVAC PPC, set by how much you spend on Google Ads. Your advertising budget goes straight to Google and we never take a percentage of it. Every package has Dan, Andy or Lizzie as your account manager and runs on a rolling monthly contract.
How much do you spend on Google Ads each month?
Monthly Google Ads spendUnder £1,000
From£200+ VAT a month
Monthly Google Ads spend£1,000 to £5,000
Tailored quoteafter your free audit
Monthly Google Ads spendOver £5,000
Tailored quoteafter your free audit
Before you set a budget, it helps to know the going rate. These are UK averages for home services search ads, the group heating and HVAC sit in. Your own costs depend on your area, the jobs you go after and how well the account is run.
Home services search ads average £2.27 a click in the UK, and 2.27% of clicks became a lead of any kind.
That 2.27% is the share of clicks that became a lead of any kind, including people who never book a job. The calculator starts on it. Change it to match your own account.
Based on UK industry benchmark data from 2025 search campaigns. Averages vary a lot within an industry, so use your own account’s numbers if you have them.
Try the full Google Ads budget calculatorThis starts on the average home services cost per click and the 2.27% benchmark conversion rate. Set your budget, your conversion rate, what a new customer is worth to you and how many enquiries you turn into customers.
£1,000 a month buys about 441 clicks. About 10 become enquiries, at £100.00 each, and about 2.5 become new customers.
That’s about £2,188 of gross profit from new customers, against £1,000 of ad spend.
The £1,000, £875 and 25% starting values are examples, not home services averages: put in your own. Cost per enquiry uses ad spend only, before our fee. It shows the maths for your numbers; it isn’t a forecast.
Our paid search work points everything at enquiries that turn into jobs. We build your campaigns around the work you want, from boiler swaps to air conditioning installs, and the postcodes you cover, check them every week, and tell you honestly which campaigns are worth your budget and which aren’t.
Your ads sit at the top of the Google search results when potential customers in your service area search for a heating engineer. We split the Google Ads account by job, so boiler installs, breakdown repairs, heat pumps and air conditioning each get their own ad groups, ads and budget.
Heating work comes from a set patch, and a broken boiler means someone wants a call back today. We target the towns and postcodes you cover, and count phone calls, booking forms and Google Maps actions as results.
If Google can’t see your enquiries, it can’t find you more of them. Before we spend another penny, we check that every quote request, form submission, survey booking and call from your ads is counted once and counted correctly, so the bidding works towards qualified leads.
The click is only half the job. Someone comparing boiler prices wants to see a price guide, finance options and proof you’re registered. We check where your ads send people and fix what stops them getting in touch.
Every month you see what your HVAC Google Ads cost, what they brought in and what we’re changing next. That means enquiries, cost per lead and which jobs they came from, with impressions and clicks kept in the background.
If any of these sound like your account, they’re all fixable. Each one has a cause you can check.
Examples of what heating engineers tell us
“We pay for clicks from people looking for boiler manuals and fault codes.”
Why it happensAdvice and DIY searches left in the account. They need adding as negative keywords before they eat the budget.
“Our ads show for gas engineer jobs and training courses.”
Why it happensBroad keywords and no regular check of the search terms. Job-seeker and course searches need blocking.
“We get enquiries for jobs we don’t do, like oil boilers.”
Why it happensOne campaign for every heating search. Splitting by job and fuel type keeps the ads on the work you want.
“We’re flat out in winter and the ads are still running.”
Why it happensBudgets set once and left. They need turning down when you’re fully booked and up when the diary has gaps.
“The agency takes a cut of our spend, so they always want us to spend more.”
Why it happensPercentage-of-spend fees reward a bigger budget, not more jobs. A flat fee keeps the advice honest.
“I can’t tell which installs came from our ads.”
Why it happensReports full of impressions and clicks, with no cost per enquiry. Nobody has joined up the ad account and your enquiry records.
Two local clinics and a local school. Different work, same job for Google Ads as a heating company: win the local searches from people ready to book, and count every enquiry. The clinics are Google Ads only; Spotlights runs Google Ads alongside SEO.
Local clinic · Google Ads only
Campaigns split by service and area, a local Performance Max campaign, steady negative keyword work and bidding pointed at confirmed bookings.
“Working with Dandy has been so easy. They take the time to explain everything and they get results.”
Jordan GregoryOwner, Chiropractor BramhallLocal clinic · Google Ads only
An account built from scratch in September 2021, split by location and service, with a Local Performance Max campaign and near-weekly checks.
“Most of my bookings now come from the work Dandy Marketing do for us. When I have a question, I get a quick, professional answer.”
Freya GregoryPodiatry HubLocal service · South London and Kent
Search campaigns run alongside SEO, plus short, tightly budgeted campaigns around individual shows.
“They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.”
Al WillingaleSpotlights Theatre SchoolNot sure? The free PPC audit will tell us both.
4.8average from 52 reviews
The reviews below are from Reviews.io, word for word.
“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
“This isn’t a sausage machine process”
We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.
“we’ve seen a noticeable increase in both enquiries and website visitors each month”
…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio“a friendly and helpful expert I can turn to”
I have been working with Dandy Marketing for over 5 years now, mainly for SEO. During that time they have become a trusted partner and my key marketing resource. I have seen improvements in my SEO results year on year, but what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to. They are responsive, very focused in what they do, get great results and brilliant to deal with. Highly recommended!
Sally MossStrength AmbassadorsDan runs paid search and Andy looks after strategy. No rotating account managers: you deal with the same people every month, and you can always speak to whoever is working on your account.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
Your name, email, website and roughly what you spend each month. It takes a minute.
Account structure, wasted spend, competing ads, conversion tracking, keywords, ads and assets, landing pages, bidding and budget.
What’s working, what’s wasting money and what we’d fix first, usually within 48 hours depending on account size. No obligation, no hard sell.
Tell us about your heating and HVAC ads. We’ll review your account manually and show you where the budget is leaking.
4.7
4.9
