Many small business owners start their search for a digital marketing agency by asking friends and family members (or other business owners) who they would recommend.
While this can be a good place to start, it is not an effective way of finding the most qualified agency for your business.
Since the rise of remote digital marketing agencies, businesses are no longer constrained to the agencies in their area and can start to look further afield for the marketing skills they require. But with a vast array of options readily available, how do you know the best digital marketing agency to choose?
There are still many considerations to make when choosing an internet marketing company for your business. Keep reading this guide to discover exactly how to choose the best digital marketing agency for you and your business needs.
What is a Digital Marketing Agency?
A digital marketing agency is a company that helps businesses with their online presence and lead generation by providing a range of expert digital marketing services. These could include high-quality content creation, PPC campaigns, website development, social media marketing, website design, Search Engine Optimisation (SEO) services, digital consultancy and even email marketing campaigns.
Digital marketing agencies can offer a wide range of technical expertise in many different avenues of online marketing strategy, ensuring that your business’s digital marketing efforts aren’t wasted.
What Can a Digital Marketing Agency Do For Your Business?
A digital marketing agency can offer lots of benefits for any business. Digital marketing strategies and services can help your business grow by expanding the reach of your products and services with digital marketing best practices and expertise.
As we all know, high-quality content is key to gaining new customers and keeping old ones interested. A good digital marketing agency will ensure that your content is effective, relevant and interesting. This can be anything from blog posts to videos, social media updates or website copy expertly created to drive leads and sales.
Digital marketing agencies are able to deliver high-quality work through their teams of skilled professionals. A good digital marketing agency has the ability to deliver great results for its clients through hard work and effective campaign management.
What to Look For in Digital Marketing Agencies
Do They Have Case Studies?
First things first – have they done this before? Look for Case Studies on their website. You don’t want to hire an agency that has no proof of their work. Even if you know they have completed a similar type of campaign, it is always best to see examples of their past work. If they cannot offer case studies even when prompted, move on and find another agency that can prove their worth with hard evidence.
Do They Have Specialisms?
Digital marketing agencies usually specialise in certain areas. Making sure that the agency you choose has expertise in your industry is an important factor, but making sure they have expertise in the digital marketing industry is absolutely vital!
A great digital agency will have marketing teams or specialists dedicated to each core part of your digital marketing services. This is always a good sign, as then you know that the team members working on your digital strategies have deep insight to their specialisations.
Examples of Digital Marketing Company Specialisms:
- SEO Specialists
- Outreach Specialists
- Content Specialists
- Social Media Specialists
- PPC Specialists
- Web Development Specialists
- Digital Consultancy Specialists
- Inbound Marketing Specialists
Why Not Take a Look at Our Specialist Team and Their Specific Roles?
Do They Handle Timelines Effectively?
How does the marketing team handle their timelines and business deadlines? What might delay a project? Are they clear on their processes? Digital marketing agencies should have a clear client management system in place to handle all projects efficiently. They should also have a detailed workflow in place, so you know what might slow you down and what won’t.
Do They Have a Strong Client Focus?
The reason you are hiring an agency is because you need help. Some digital agencies will see themselves as the only players in your marketing management, which can often lead to poor communication and subpar results. A great digital marketing agency should have a strong client focus, being proactive with their projects and key services. They will understand the importance of a collaborative effort and getting to know you and your business. Treat your customers right, and they will treat you right.
In order to stand out from the crowd, a digital agency should be able to offer tailored services that other agencies do not. However, a good marketing agency won’t just offer one service – their team can handle anything from blog content to journalist outreach, PPC management and web development.
Do They Offer a No Lock-In Contract?
Though many digital agencies may try to sign you up with a long-term minimum contract, a great digital marketing agency will have confidence in their services and results and so feel confident to offer a no lock-in contract. This means your services are flexible, can be utilised to suit your needs and budget, and can be adjusted to fit the unpredictability of life.
At Dandy, we understand that your needs may change on a month-to-month basis, that’s why we offer all of our expert services with no lock-in contracts. Enquire today.
Are They Plain-Speaking?
Can they communicate and explain marketing strategy realistically and effectively with you? The right digital marketing agency will work as an extension of your team, rather than talk down to you in walls of jargon that aren’t clear on results. They should be able to make you clear on digital marketing tactics and exactly what results they are achieving.
Do They Have Clear Pricing?
How do they allocate their monthly marketing budget? What exact services do you get for your investment? How are they calculated? The best digital marketing agencies will have flexible pricing models that cater to your individual, business, or specialist industry requirements and will make those models completely clear to you upon consultation.
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Do They Understand Your Industry?
Do they take the time to understand your business and specific industry needs? How do they integrate this into their process? It is always best to find an agency that has knowledge of your industry and can offer you tailored services. This means that they should be able to understand what will work for your business and help you meet your campaign objectives.
Do They Have Client Testimonials?
If someone is asking for your hard-earned money, you should make sure that their past clients are satisfied with the work they have carried out. How do you find this information? Well, most reputable marketing agencies will have Client Testimonials on their website, but it never hurts to ask them directly if they can share some of these.
Do They Have an In-House Marketing Team?
A digital marketing agency, including remote agencies, with an in-house team is usually a good sign. The in-house team will include core permanent specialists that work together smoothly with clients, as opposed to outsourced workers for each project. Having this key dedicated team means that all their employees are trained, vetted and have access to industry-standard tools. This means that the agency will be up to date on any new trends or changes within their industry.
An agency with an in-house team should be able to offer you more reliable services, as they will have direct access to their team. This means that it should be easier for them to handle any problems or requests that you might have.
Do They Offer a Free Consultation or Audit?
A good digital marketing agency should be more than happy to offer any potential new clients a free consultation – or even better a Free SEO Audit like we do here at Dandy.
This allows you to get acquainted with the team and see if their services are best suited for your needs. It can be a good sign if an agency offers a free consultation, as it means they are confident in their services and results, and also allows the agency to choose the right digital partners for them.
How to Choose a Digital Marketing Agency Right For Your Business Goals
What are the Agency’s Services?
There are many factors involved when it comes to which service provider to choose. Depending on whether you are a new business, a local business or a larger business, different services may be more appropriate for you.
For example: if you’re looking to improve your ad campaigns and get started with Facebook ads or Google ads, then an agency that offers Paid Advertising & PPC services will be the best bet for you.
In contrast, if you want to grow your business organically in a more competitive market, ranking on search engines like Google and creating social media pages will be important to you. In this case, an agency that offers Search Engine Optimization and Social Media Marketing services might suit you best.
Whether you want full-service help with your digital marketing, or a mix of paid ads, search engine optimization and other digital services, the right digital marketing agency will offer tailored services to suit your needs.
Finding The Right Digital Marketing Agency For You
There are so many options when choosing a digital marketing agency for your business. But in order to choose the best, you have to ensure that they have the right expertise and tools to offer digital services that can grow your business online.
If you’re a larger business with a full team of internal marketing experts, you might not need a full service agency. However, it’s important for you to seek one that can offer a few specific services or advice as needed.
If you’re a smaller local business – finding an agency that has knowledge of your niche might be invaluable to you. This doesn’t mean you have to stick with an agency that specialises in your niche – but it is important for an agency to show their understanding towards your specific industry so that they can offer tailored services that are relevant to your business needs.
Looking For an Expert Marketing Agency With a Difference?
At Dandy Marketing, we are committed to getting digital marketing services right. We offer a range of expert options perfect for small and medium businesses. Contact us today to find out more!