We look at what’s holding your business back today, then set out our growth action plan: where your next leads will come from, the new pages you need, what’s working for your competitors and what we’d do first. We do it manually and send it to you within 48 hours.
Today’s issues, what’s holding you back
A growth action plan for more leads, in plain English
8 businesses got in touch in the last 7 daysTrusted by 200+ small businesses since 2017Rated 4.7 on Trustpilot and 5.0 on Reviews.io8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.
Small businesses growing with Dandy
C Kearney Roofing
Chiropractor Bramhall
Future Lift Services
Lucky Voice
Spotlights Theatre School
MGOC Spares
Strength Ambassadors
Cornish Lime
Huddle
Cmbio
C Kearney Roofing
Chiropractor Bramhall
Future Lift Services
Lucky Voice
Spotlights Theatre School
MGOC Spares
Strength Ambassadors
Cornish Lime
Huddle
Cmbio
Your growth action plan, page by page
This is the plan we would send a made-up firm, Fernbrook Plumbing & Heating. It starts with what’s holding the business back, then sets out where the next leads are and what we’d do about it. Yours is written manually for your own business and area, as a PDF within 48 hours.
Today’s issues. What’s costing you enquiries right now, worst first, with the page it’s on.
dandy.Growth action plan · Fernbrook Plumbing & HeatingExample
Your pages lead with your name, not with the jobs you do
Costs you enquiriesHomepage title reads “Home | Fernbrook Plumbing”Homepage
Costs you enquiriesYour phone number is a picture, so it can’t be tapped on a phoneEvery page
Worth fixingBoiler repairs, bathrooms and drains share one services page/services/
Tidy upTwo pages share the same main heading/about/, /contact/
Where your next leads are. Which jobs people near you search for most, shown as a range, never as a forecast of leads.
dandy.Growth action plan · Fernbrook Plumbing & HeatingExample
Boiler repairs are the biggest search you have no page for
boiler repair Fernbrook90 to 210No page
emergency plumber Fernbrook70 to 170Homepage only
blocked drain Fernbrook40 to 110No page
bathroom fitters Fernbrook30 to 90Shares a page
10 searches a month, low estimateup to the high estimate
New pages to build. The pages your site is missing, each matched to a search people already make.
dandy.Growth action plan · Fernbrook Plumbing & HeatingExample
Five pages that match how people search
Boiler repair in Fernbrookfor “boiler repair Fernbrook”
Blocked drains in Fernbrookfor “blocked drain Fernbrook”
Emergency plumber, Fernbrook and nearby villagesfor “emergency plumber near me”
Bathroom fitting in Fernbrookfor “bathroom fitters Fernbrook”
How much does a new boiler cost?a guide, for “new boiler cost”
What’s working for competitors. Why the firm above you gets the call: the pages, reviews and listings behind it.
dandy.Growth action plan · Fernbrook Plumbing & HeatingExample
The firm above you has a page for every job
What we compared
You
Rival A
Rival B
Pages for each job
1 shared
7
5
Pages for nearby towns
None
6
3
Google reviews
31
212
88
Trade directories
1
4
3
Most of Rival A’s search visits land on its job and town pages, not its homepage.
Google Maps and AI answers. Where you show up on Google Maps, and whether ChatGPT and other AI tools name you.
dandy.Growth action plan · Fernbrook Plumbing & HeatingExample
Locals find two other plumbers before they find you
boiler repair Fernbrook5thmap pack shows 3
emergency plumber Fernbrook4thmap pack shows 3
plumber Fernbrook2ndin the map pack
Named in 2 of 120 AI answers. We asked ChatGPT, Gemini, Claude and Perplexity the questions your customers ask.
What we’d do first, then months 2 and 3. The order we’d work in, so the first weeks count and you can act on it with or without us.
dandy.Growth action plan · Fernbrook Plumbing & HeatingExample
Fix what Google reads, then build the pages that bring leads
Weeks 1 and 2Rewrite the page titles, make the phone number tappable and fill in your Business Profile
Month 1A page for each job: boiler repairs, drains, bathrooms and emergencies
Months 2 and 3Town pages, more reviews and the two directories the AI tools draw on
Then we re-run the same searches and AI questions, so you can see what moved.
Page 1 of 6
Example only: Fernbrook Plumbing & Heating and the town of Fernbrook are made up, and every figure is illustrative. Search demand is always shown as a range from search data tools, never as a forecast of leads.
Reviews from Reviews.io and quotes from our case studies, word for word.
SEOGoogle AdsJul 2025
“This isn’t a sausage machine process”
We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.
CChris
SEOCase study
“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support”
Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.
Craig KearneyDirector, C Kearney RoofingCase study
Digital marketingJul 2025
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio
SEOCase study
“They’re always attentive and responsive to our requests”
Working with this team has been a pleasure—they communicate clearly and are genuinely great people. They’re always attentive and responsive to our requests. After a number of years of collaboration, we’ve seen consistent growth in our SEO. Highly recommended!
LCLuca CorteggianoCo-Founder, Loony LegsCase study
SEOOct 2025
“a friendly and helpful expert I can turn to”
I have been working with Dandy Marketing for over 5 years now, mainly for SEO. During that time they have become a trusted partner and my key marketing resource. I have seen improvements in my SEO results year on year, but what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to. They are responsive, very focused in what they do, get great results and brilliant to deal with. Highly recommended!
Sally MossStrength Ambassadors
You'll know exactly who's working on your business
Andy spent seven years on the client side of marketing, working with agency after agency. We could both see there was a better way to do it.
So at Dandy there are no long contracts, no percentage-of-spend fees and no jargon. Just a UK team that gets stuck into your business and talks to you like a person.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
How the growth audit works
1
Send us your website
Your name, email and website. It takes a minute.
2
We review it manually
Your website, search visibility, any ads you run and your competitors, to find where your next leads will come from.
3
You get your growth action plan within 48 hours
What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.
Yes. It’s free, and there is no obligation to do anything with it afterwards.
What’s in the growth audit?
Two parts. First, today’s issues: what’s holding your business back. Then your growth action plan: where your next leads will come from, the new pages you need, what’s working for your competitors, and what we’d do first, then in months 2 and 3. It also covers your Google Business Profile, the map pack and AI search.
How long does it take?
You’ll get your growth audit within 48 hours of sending the form.
What do you need from me?
Just your name, email, website and a rough monthly marketing budget. It takes about 60 seconds.
Do you need access to my accounts?
No. We work from what anyone can see from the outside: your website, Google search results, your Business Profile and the answers AI tools give.
Will you promise me a number of leads?
No. We show search demand in your area as ranges, never as a forecast of leads or sales. The plan shows where the demand is and what we’d do to go after it.
Is it an automated report?
No. We do every growth audit manually, using real SEO and AI search tools, and write it up in plain English.
Will you try to sell me something afterwards?
We offer SEO, Google Ads and paid social, so if it’s relevant we may suggest how we could help. You’re under no obligation, and the plan is yours to use however you like.
Let’s find your next leads
Send us your website. We’ll review it manually and send you your growth action plan.
A growth audit done by a person, within 48 hours
Where your next leads will come from, in plain English