Many small business owners start their search for a digital marketing agency by asking friends and family members (or other business owners) who they would recommend. While this can be a good place to start, it is not an effective way of finding the most qualified agency for your business. Since the rise of remote […]
All posts by Lizzie Midgley-Peters
SEO for Ecommerce in 2025/26: 20 Expert Tips
Ecommerce SEO is now about substance over shortcuts. At Dandy, our approach isn’t just to chase trends, but to apply the smartest, most actionable strategies that deliver sustainable growth, even as search engines and user habits keep evolving. Here’s a deeper dive into the 20 actionable tips, each supported by survey quotes from leading experts […]
Top Keyword Research Tools Every Marketer Should Use
Imagine you’re in a bustling local market, not just shopping for apples but listening closely to what everyone’s talking about. That’s what keyword research is like for your online business. At Dandy, we see it as the market’s heartbeat: spotting the phrases people actually use when searching and baking them right into your content strategy. […]
How To Write SEO Page Titles For Your Ecommerce Store
Search engines use many signals to decide how to rank pages. One of the most visible signals is the title of a page. For ecommerce websites, page titles help both search engines and users understand what a page is about before they click. This makes them a key part of on-page blog SEO. This article […]
25 Effective Content Strategy Insights & Trends For 2025
Content marketing is moving fast, but real-world, direct expert insight cuts through the noise. We gathered actionable advice from a wide mix of business leaders—founders, CMOs, agency heads, SEO specialists—so you can see what’s actually working for content strategies right now and the most effective content marketing strategy trends defining 2025. How We Gathered This […]
Semantic SEO For Dummies: How Search is Changing
As search engines like Google continue to refine their algorithms to deliver more accurate and relevant results, understanding semantic SEO is no longer optional, it’s essential. This shift is driven by advancements in how search engines understand and interpret content, moving from straightforward keyword matching to a deeper comprehension of context and meaning. In this […]
20 Expert Insights On the Future of SEO
The future of SEO is changing fast, and 2025 is only the beginning. With AI-driven search, zero-click search engine results pages (SERPs) and shifting user behaviours, search engine algorithms are evolving toward a more human-first, intent-based model. To better understand what’s ahead of us, we surveyed 20 leading SEO and content experts for their professional […]
How To Improve Site Speed For SEO
When it comes to SEO, site speed is one of the most overlooked, but most impactful, ranking factors. A slow website not only frustrates users but also signals to search engines that your site isn’t delivering the best possible experience. In this guide, we’re breaking down exactly how to improve your site speed for better […]
How To Use Screaming Frog To Improve SEO Content
Screaming Frog SEO Spider is a powerful tool that crawls your website just like a search engine, gathering detailed insights that can be used to boost your site’s SEO content. In the following guide, we’ll walk you through each step, from setting up your crawl with XML sitemaps and API connections, to analysing the data […]
How To Improve Your WordPress SEO in 2025
In this guide, our Content Manager (Lizzie) and SEO Executive (Maddy) have collaborated to each bring their top tips on how to improve WordPress SEO in 2025. From content improvements to technical fixes, we’ve put together all the tips and tricks you’ll need to get your business WordPress website ranking this year. What is WordPress […]