Many small business owners start their search for a digital marketing agency by asking friends and family members (or other business owners) who they would recommend. While this can be a good place to start, it is not an effective way of finding the most qualified agency for your business. Since the rise of remote […]
All posts by Lizzie Midgley-Peters
How To Check AI Content Quality For SEO
With AI becoming more and more relied on in business content creation, it’s now more important than ever to ensure that the quality of AI-generated content meets both user expectations and SEO requirements. If you’re diving deeper into this AI-driven world, you may be tempted to trust AI for all your brand content needs, but […]
How To Start a Blog For Your Business
Starting your own blog for your business can be genuinely transformative. It’s one of the best ways to create a digital footprint, direct readers to your service pages, and build a thriving content marketing asset. Many successful bloggers have grown their brand and client base simply by sharing helpful tips, original blog post ideas, and […]
How to Create Landing Pages That Convert
Creating a landing page that turns visitors into customers is both an art and a bit of science. It involves a careful mix of design, content, and user experience. In this guide, we’ll explore the essential parts needed to craft landing pages that not only grab attention but also drive conversions. By getting to grips […]
How to Measure SEO Success Effectively
Effective measurement of SEO success is crucial for businesses aiming to enhance their online presence and achieve their digital objectives. By understanding and tracking the right metrics, businesses can ensure they are reaching their target audience, improving engagement, and driving conversions. The importance of SEO extends beyond mere visibility; it involves attracting the right visitors […]
SEO for Ecommerce in 2025/26: 20 Expert Tips
Ecommerce SEO is now about substance over shortcuts. At Dandy, our approach isn’t just to chase trends, but to apply the smartest, most actionable strategies that deliver sustainable growth, even as search engines and user habits keep evolving. Here’s a deeper dive into the 20 actionable tips, each supported by survey quotes from leading experts […]
Voice Search Optimisation: How SMEs Can Stay Ahead
Voice search isn’t just the future; it’s happening right now. With smart speakers and voice assistants like Alexa, Siri, and Google Assistant becoming part of everyday life, people are swapping typing for talking when using search engines. For small and medium-sized businesses, embracing voice search optimisation means staying visible where customers are looking – in […]
Top Keyword Research Tools Every Marketer Should Use
Imagine you’re in a bustling local market, not just shopping for apples but listening closely to what everyone’s talking about. That’s what keyword research is like for your online business. At Dandy, we see it as the market’s heartbeat: spotting the phrases people actually use when searching and baking them right into your content strategy. […]
Why Internal Linking is Important For Ecommerce SEO
Internal linking is a fundamental SEO strategy that connects pages within your ecommerce website using hyperlinks. For ecommerce businesses, internal linking distributes page authority, improves crawl budget optimisation, enhances user navigation, and can increase conversion rates. Effective internal linking helps Google discover and index product pages while guiding customers through optimised purchase journeys – so […]
How To Write SEO Page Titles For Your Ecommerce Store
Search engines use many signals to decide how to rank pages. One of the most visible signals is the title of a page. For ecommerce websites, page titles help both search engines and users understand what a page is about before they click. This makes them a key part of on-page blog SEO. This article […]