Generative AI has been the phrase on everyone’s lips this year, and has caused quite a stir in the world of digital marketing and SEO. Is it good or bad? Is it useful or harmful for SEO strategies? Can it write good content? Is it coming for my job? Well, we don’t think SEOs have […]
All posts by Lizzie Midgley-Peters
Why You Need a Content Strategy
A content marketing strategy is a plan for creating and sharing website content that appeals to your target audience. It helps you achieve your business goals by creating content that resonates with that audience – and getting it in front of them. By outlining how to create, publish, and share content that speaks directly to […]
10 Most Common Content SEO Mistakes From Industry Experts
Here at Dandy, we see (and fix) a lot of common SEO mistakes in website content, but we like to stay in touch with what other professional content marketers and SEOs have to say, too. So, we put our feelers out into a pool of professionals in the content marketing and SEO industry for their […]
How To Cluster Keywords To Get the Best SEO Results
Are you ready to unlock the true potential of your SEO strategy with keyword clustering? If you’re looking to elevate your website’s visibility and attract more organic traffic, then mastering the art of keyword clustering is essential — and Dandy is here to help! In this comprehensive guide, we’ll delve into the practicalities of keyword […]
How To Update Old Blog Posts For SEO (Yes, You Need To)
When it comes to optimising an old blog post for SEO, it’s not simply a one-time task. Rather, it requires regular revisions and updates, particularly for older posts that may be lagging in terms of current SEO practices and relevant, useful information. Keeping your content fresh and relevant can significantly influence your blog’s visibility on […]
How To Create Content Pillars For Product-Based Business Models
When it comes to product-based business models, content pillars are crucial to blogging and SEO success. But what happens when you don’t even know where to start with your content strategy, never mind your content pillars? That’s where Dandy’s SEO content experts come in handy. We know that creating strategic content pillars isn’t just about […]
How To Create a Small Business Content Strategy
Content is king, as they say, and for good reason. As a small business owner, your content drives traffic to your website, cultivates customer trust, and positions your business as an authority in its industry. But, without a solid content strategy? It’s like throwing spaghetti at a wall and seeing what sticks. Creating an effective […]
How To Write an SEO-Friendly Blog Post
For many businesses, blogging is becoming a vital part of their ongoing SEO strategy — and for good reason! However, it can sometimes be difficult for business owners to know how to write an SEO-friendly blog post, which can often lead to wasted time and energy. At Dandy, we’re experts in blogging, so we’re here […]
10 Digital Marketing Trends to Plan for in 2026
No other industry zooms past us, changing shape & direction in the blink of an eye, like marketing does. Every time a new tool or technology lands on the scene, or an old favourite retires, the impact is felt first & loudest by marketers – in their data, their campaigns & ultimately their bottom line. […]
Why an SEO Audit is Important To Your Business
While many business owners may have heard of SEO, few truly understand its importance and how to properly execute an SEO strategy. A comprehensive SEO audit is one of the most important steps in understanding your current website’s strengths and weaknesses and developing an effective plan to improve your site’s SEO and search engine visibility. […]










