How To Improve Your WordPress SEO in 2025

In this guide, our Content Manager (Lizzie) and SEO Executive (Maddy) have collaborated to each bring their top tips on how to improve WordPress SEO in 2025. 

From content improvements to technical fixes, we’ve put together all the tips and tricks you’ll need to get your business WordPress website ranking this year.

What is WordPress SEO For Businesses?

WordPress SEO refers to the process of optimising a WordPress-powered website for better ranking in search engines, which is also known as search engine optimisation. This is a great way for businesses with a WordPress website to improve visibility in search engine results, drive more organic traffic, and ultimately boost business growth with digital leads.

WordPress optimisation strategies could include:

• On-page technical SEO improvements
• SEO content strategies
• Tailored website development
• Digital PR outreach/backlinking efforts

Kickstart your WordPress SEO with our SEO Packages

Is WordPress SEO-friendly?

Yes, WordPress is generally considered to be an SEO-friendly CMS for a website. It offers a well-structured content management system and features that naturally support SEO. 

However, while WordPress provides a strong foundation, achieving good SEO results on a WordPress website still depends on your overall content strategy and how you implement SEO best practices, particularly for businesses.

WordPress SEO vs other hosting sites

Here at Dandy, we tend to like it when a client has a site that uses WordPress as its CMS—but we know how to integrate it well with a wealth of other tools in order to maximise SEO efficiency. 

Here’s how it holds up for SEO-related factors against some other popular market options:

Feature	WordPress	Wix	Squarespace	HubSpot
SEO-Friendliness	Highly SEO-friendly with access to powerful plugins (like Yoast SEO) for advanced optimisation.	Good built-in SEO tools that have improved over time.	Basic SEO features, particularly strong for visually appealing sites.	Offers SEO recommendations and tools integrated into an inbound marketing platform.
Customisation & Flexibility	Offers extensive customisation through thousands of plugins and themes.	Intuitive drag-and-drop interface; however, advanced customisations are limited.	Provides elegant, pre-designed templates with moderate customisation options.	Provides a flexible CMS with integrated marketing tools, though with less plugin diversity than WordPress.
Ease of Use	Requires a steeper learning curve and some technical know-how; ideal for users who want full control.	Highly beginner-friendly with an intuitive interface suited for novices.	User-friendly with integrated features that simplify site management.	Designed for marketers with an easy-to-use editor and integrated tools, though initial setup may require some learning.
Built-in SEO Tools	Lacks native SEO tools; relies on third-party plugins for comprehensive optimisation.	Includes basic SEO tools within the platform.	Comes with integrated SEO settings and guided configurations.	Offers built-in SEO recommendations and performance monitoring as part of a complete inbound marketing suite.

How To Improve WordPress SEO Content

We should all know by now that blogging boosts SEO success. For WordPress content, blogs work to enhance your content strategy and topical authority on the key subjects you—and your readers—are focused on. So it should be a top priority for anyone using the WordPress CMS for their business.

Top Tips

• Use Google Search Console to your advantage: GSC tracks your Google search results reliably on a relatively straightforward platform, making it easy to audit and understand which content performs best for SEO, and which still needs some work.
• Think topics, not just keyword research: Focus on broader themes and topics that resonate with your audience, making sure that your content covers complete subjects rather than just repeating isolated keywords.
• See what everyone else is talking about, then write it better: Research trending discussions and competitor content within your sector, then craft superior articles with unique insights, personal expertise on the subject and added value.
• Start with your ideal client’s pain points, end with your selling points: When looking up your topics and keywords for SEO content, the starting point should be what your client needs, not necessarily what you sell. They may not yet know that your solution is what they need.
• Don’t stuff your content full of jargon-type keywords: Over-optimisation will discourage search engines from indexing your article. Instead, the writing phase should be all about providing value to your readers.
• Get to the point: You should know the intent of the users that will likely find your content through SEO, and address it straight away. No need for a life story beforehand.
• Plan your internal links based around topics: Better organise your site by interlinking related content. Ensure new articles link back to previous relevant content, and try to update old articles to point towards new articles that cover the same wider topic. This will help enhance navigation and strengthen your overall topical authority.
• Go beyond the WordPress dashboard: While the WordPress dashboard offers a host of tools that might work well for bloggers, businesses should look at utilizing more comprehensive analytics tools for reliable data and optimisations.
• Consistency is key: Keep up the momentum! This will help build trust and authority within Google’s algorithm to help with future rankings.

Case Study

Here’s how we used WordPress blog content to grow organic blog SEO traffic from zero to over 1000 daily readers in just one year for a lift facilities service provider.

Content strategy

For our content strategy, we looked at key topics that related to our client’s services, such as fixing elevators, LOLER regulatory standards, and mechanical engineering, and broke these topics down into a hub of valuable articles (with relevant internal links) that helped the target audience with what they needed to know.

We published these with a consistent editorial calendar to maintain a good momentum with the topical authority we were building.

Sample of our SEO Blog Content Calendar

Results

Our tried-and-tested SEO improvements were a great success, leading to:

• +1118 daily blog traffic to blog article pages
• +733 organic keywords in search engine rankings
• +30 articles with first page rankings for high-volume search queries

Organic SEO Traffic Performance Year-on-Year For Blog Pages Only

How To Improve WordPress Technical SEO

Technical SEO for a WordPress site is really critical. It ensures that search engines can crawl, index, and rank your site effectively. Without a solid technical foundation, even the best content and backlinks won’t help you rank well.

Top Tips

• Review Site Crawlability – Make sure your website structure has good crawlability paths. This makes it quicker and easier for Google to discover pages on your site to index and rank. 
• Optimise Internal Linking – Optimise your site to have naturally occurring internal links to aid crawlability for Google and also allow users to easily find and navigate key pages on your site.
• Create XML Sitemaps – Creating sitemaps gives Google another way to allow them to easily discover and crawl all the important pages on your site. You can also create individual sitemaps for blog posts, images, landing pages, products etc.
• Strategic Keyword Research – Do your keyword research to find focal keywords that you can focus your content around that is relevant to your audience and can provide focus for new page creation. 
• Content Is Key – Make sure you are creating relevant content to what your site is about and is relevant to your audience. 
• Reduce 404 Pages – Regularly crawl and check GSC data to reduce the amount of 404 pages your site has. If there are any ensure redirects are in place to the next best, relevant page possible to ensure crawlability and a good user experience.
• Prioritise Site Speed – Ensure you are optimising your pages and images to pass Google’s Core Web Vitals. Don’t over obese over these metrics, as long as your website loads quick don’t worry about 99 page speed scores. Users won’t hang around on your site if it’s slow and there will be another site out there that can serve your user. If your site is slow you’ll lose traffic and leads. 
• Add Structured Data – Add detailed structured data to key pages of your site. Structured data helps Google to understand the content on a page which helps it rank your pages more accurately in SERP results producing better rankings and CTR performance for your site.
• Ensure Mobile-Friendliness – Make sure your site has good site speed on mobile devices and is easy to use on mobile devices. Google indexes mobile first and if your site isn’t up to scratch for speed or usability it will impact your ranking performance. In 2025, more people are searching and using websites via their mobile devices. If your site isn’t user friendly compared to your competitors, you’ll miss out on traffic. 
• Build Backlinks – Getting links from other websites, that ideally have high authority, indicates to Google that your content is valuable and trustworthy. This could be from appearing on podcasts, getting interviewed etc

Case Study

Here’s how we used technical SEO to increase traffic and keyword rankings for a WordPress client.

Technical strategy

For our technical strategy, we focused on creating new key pages using our keyword research to rank for new keyword opportunities. We also focused on increasing crawlability of the site by fixing site speed issues, redirecting 404 pages and increasing internal links.

We published these fixes and new content regularly each month to maintain a good momentum to produce consistent organic traffic and ranking growth over time.

Results

Our tried-and-tested SEO improvements were a great success, leading to:

• +143 organic keywords in search engine rankings 
• Increased keywords ranking in positions 1-3 by 1100% in 1 year 
• Increased keywords ranking in positions 4-10 by 400% in 1 year
• 261.1% increase in organic traffic YoY 

Improved Backlink Profile Results For WordPress Website

Number of Rankings in Positions 1-10 Year-on-Year

Increase in Organic Traffic Sessions From 2023-2025

How To Track SEO For WordPress

As we mentioned earlier, don’t just stick to the WordPress dashboard. Using a combination of analytics and tracking tools will provide a more comprehensive view of your SEO progress and help you make data-driven decisions on what works and what doesn’t.

Here are some of the best ways to track SEO efforts for your WordPress website:

• Google Search Console: Monitor your site’s search performance, track keyword impressions and clicks, and identify indexing issues.
• Google Analytics: Analyse user behaviour, traffic sources, and conversions to see how SEO efforts drive engagement.
• SEO Plugins (e.g. Yoast SEO, Rank Math): Use built-in optimisation tools and integrations to keep an eye on on-page SEO factors.
• Third-Party SEO Tools (e.g. Ahrefs, SEMRush): Get detailed insights on keyword rankings, backlink profiles, and competitor performance.
• Integrated Analytics Plugins (e.g. MonsterInsights): View essential analytics data directly in your WordPress dashboard for quick monitoring.
• Page Speed and Mobile Performance Tools (e.g. Google PageSpeed Insights): Ensure your site meets performance standards (like website speed) that impact SEO rankings.

Tracking SEO Content on WordPress with Content Audits

Auditing is a great way to track your SEO performance. For SEO content, you can use one of your WordPress sitemaps (usually found under your URL/sitemap.xml) and a combination of the above tools to get a comprehensive look at the current performance of your site content on search engines. 

At Dandy, we love a good audit. We perform technical audits and content audits to pinpoint opportunities, dead weight and action plans, then get to work on them.

Tracking Technical SEO on WordPress with Technical Audits

For technical SEO, a full website audit will delve into every SEO ranking factor to uncover where you are strong, but also where there is room for improvement. From metadata to image optimisation, back-link analysis to on-site content reviews, a technical audit will give you everything you need to start making improvements to your website and boosting it up the search rankings. 

Luckily, at Dandy, our comprehensive website SEO audit is completely free of charge. So why not grab yours today?

Closing Thoughts

Our affordable SEO packages have been built and refined through years of testing and results across multiple industries and clients. We’ve worked with many WordPress-hosted sites, with our strategies containing the key ingredients needed to improve organic search results. 

We offer fixed-price SEO packages or custom SEO packages tailored to suit your needs, and we’d love to chat about how we can help you.

Contact us today to get started

WordPress SEO Tips FAQs