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SEO for wedding planners

More enquiries from engaged couples.

We help wedding planners, from intimate weddings to luxury weddings, show up when engaged couples search Google, check the map or ask an AI tool who could plan their wedding. SEO starts at £399 + VAT a month on a rolling monthly contract, with AI search included. Dan, Andy and Lizzie do the work, and they’re the people you’ll speak to.

  • A flat monthly fee from £399 + VAT, with AI search included
  • Rolling monthly contracts, and you keep your website, Google Business Profile and data
  • Plain-English monthly reports built from your Google Search Console and Google Analytics data
8 businesses got in touch in the last 7 days. Trusted by 200+ small businesses since 2017. Rated 4.7 on Trustpilot and 5.0 on Reviews.io.

Get your free growth audit

We’ll manually check your website, your Google Business Profile and where you show up when couples search for a wedding planner in your area, then send you your growth action plan within 48 hours.

FreeNo obligationDone by a person

Small businesses growing with Dandy

  • C Kearney Roofing
  • Chiropractor Bramhall
  • Future Lift Services
  • Lucky Voice
  • Spotlights Theatre School
  • MGOC Spares
  • Strength Ambassadors
  • Cornish Lime
  • Huddle
  • Cmbio

SEO pricing for wedding planners

Our Local package is built for wedding planners winning couples in one county or city. It starts at £399 + VAT a month with no lock-in contract. If you plan weddings across the UK or abroad, the National package is quoted after your free audit.

Trusted by 200+ small businesses since 2017

Local SEO

Built for wedding planners and coordinators winning couples in one county or city. Planning weddings across the UK or abroad? The National package is quoted after your free audit.

From £399+ VAT a month

  • Rolling monthly, no lock-in contract
  • Dan, Andy or Lizzie as your account manager
  • AI search included
Start with a free growth audit

What’s included

Google Maps and your profile

  • Google Business Profile optimisation
  • Google Maps pack optimisation
  • Local keyword research
  • A review generation strategy

Local trust signals

  • Local citation building
  • NAP consistency audit
  • Local schema markup
  • One to two quality links a month
  • Backlink audit

Your website

  • Full website SEO audit
  • On-page and meta data optimisation
  • Internal linking optimisation
  • Technical SEO fixes and page speed
  • Google Analytics set-up

Content, AI search and reporting

  • Two blog posts a month from a content calendar
  • Regular content refreshes
  • AI search optimisation
  • Monthly performance report
  • Competitor analysis

How the first month starts

  1. Free auditWe review your site and Business Profile manually. You get your growth action plan within 48 hours.
  2. Profile and listingsYour Business Profile set up properly and your name, address and phone checked everywhere Google looks.
  3. Keywords couples useThe searches couples in your area use, from “wedding planner [County]” to venue names, tracked month by month.
  4. Tracking and first reportEnquiry tracking set up. Your report shows rankings, enquiry forms, consultation bookings and the calls from your Business Profile.

Compare every SEO package and price

What SEO for wedding planners includes

Couples usually start with a search for wedding planners in their county or near their wedding venues, then read reviews and look at real weddings before they get in touch. So a wedding planner SEO strategy centres on your Google Business Profile, pages for each service and venue, reviews and a website that turns a look into an enquiry.

Google Business Profile optimisation

Your Google Business Profile shows up when a couple searches for a wedding planner near them. We set it up properly and keep it accurate, so it shows the services you offer and the area you cover.

  • Wedding planner as your main category, with a service area if couples never visit an office
  • Wedding planning services listed one by one: full planning, partial planning, on-the-day coordination, destination weddings
  • Advice on photos of real weddings you have planned, with the couple’s permission
  • Google posts for open days, wedding fairs and new venue partnerships, plus consistent details on wedding directories and local directories

Keyword research and map pack rankings

Keyword research shows what couples type into Google: “wedding planner [County]”, “wedding planner near me”, “wedding coordinator [City]”, “luxury wedding planner [County]”, “small wedding planner” or “destination wedding planner”. We pick relevant keywords, including long tail keywords that show what a couple wants, then track where you appear in Google Maps and the organic search results for each one, so you can see which searches bring enquiries in.

A page for every service and the venues you know

One “services” page can’t rank for full planning, on-the-day coordination and destination weddings at once. We make sure each service has its own page, with what’s included, how you work and a clear way to enquire. The two blog posts a month in the Local package can cover the wedding venues where you’ve planned weddings, which helps couples who search by venue name first, and add quality content couples want, from wedding planning advice to wedding inspiration, and link through to your service pages.

  • Service pages: full planning, partial planning, on-the-day coordination, elopements, destination weddings
  • Your monthly blog posts can be real wedding write-ups, written with the couple’s permission
  • On-page SEO: page titles, meta descriptions and descriptive alt text on your photos
  • Structured data so search engines can read your services and the area you cover

Reviews from couples, asked once the dust settles

Couples choosing a planner read every review. Reviews on Google and on wedding directories help you in the map pack and help couples trust you before the first call. We give you a simple way to ask, a week or two after the wedding, and help you reply to every review.

Technical SEO and a website that turns browsing into enquiries

Wedding websites are full of large photos, which can make pages slow on a phone. We fix the technical issues that stop search engines reading your site, from image sizes and site speed to broken links, and make the enquiry form short and easy to find on your wedding planner website. Enquiry tracking shows which pages bring enquiries in. Link building adds one to two quality links a month from relevant websites, such as other wedding professionals and wedding blogs.

AI search, included

AI search is included in every SEO package. We make sure your website, Google profile, reviews and directory listings all give the same clear facts about your business, then re-run the questions couples ask in ChatGPT, Gemini, Claude and Perplexity every month to see whether you’re named.

More on AI search

Monthly reports that count enquiries

Every month we pull the figures from Google Analytics and Google Search Console, then tell you which pages brought organic traffic and enquiries in, how your search engine rankings moved and what we’re doing next, in plain English.

Where SEO goes wrong for wedding planners

If any of these sound like your website or your last agency, they’re fixable. Each one has a cause you can check.

Examples of what wedding planners tell us

  • “Couples find us on Instagram, but never on Google.”

    Why it happensSocial media platforms bring couples to your feed, but your website has beautiful photos and very little website content, so Google has little to go on when couples search.

  • “The directories show up above our own website.”

    Why it happensWedding directories have strong websites. Your own pages need to answer the exact searches couples make, with your county and your services named.

  • “We get enquiries for dates and budgets we can’t take on.”

    Why it happensYour pages don’t say who you’re for, how you work or where you cover, so the wrong couples get in touch.

  • “I pay for SEO and can’t tell if it brings enquiries in.”

    Why it happensThe report counts rankings and traffic, not enquiries and consultations. Nobody set up tracking for what matters to you.

  • “Our site looks lovely on a laptop, but it’s slow on a phone.”

    Why it happensLarge, uncompressed photos slow the page down, and couples often browse on their phones.

SEO results from local service firms

These local businesses win potential clients who search, compare and then get in touch, as couples do. Spotlights Theatre School fills classes across South London and Kent, Strength Ambassadors is a London gym, and Future Lift Services grew its leads with SEO alongside Google Ads. The work behind their results is the work we’d do for you.

Spotlights Theatre School

Local service · SEO, Google Ads and paid social

98%year-on-year organic traffic increase
404%increase in PPC clicks
120%increase in bookings

A full technical audit, location pages across its South London and Kent catchment and a local Performance Max campaign.

Read the case study

Strength Ambassadors

Local gym · weightlifting and powerlifting in London

198%year-on-year traffic increase
236+1st page rankings secured

Technical fixes, rewritten service pages, long-form guides and industry outreach.

“I highly recommend their services! The team is attentive, thorough, and always approaches challenges with a helpful, can-do attitude.”
Sally MossOwner, Strength Ambassadors
Read the case study

Future Lift Services

Lift and access services

8,796%increase in traffic 2022 to 2025
1,130%increase in leads
12xincrease in conversion rate

Location and service pages, a regular blog programme and Google Business Profile optimisation, alongside Google Ads.

“They explain what they’re doing, why it matters, and how it ties back to enquiries and revenue.”
Ryan DarcyFuture Lift Services
Read the case study

Get my free growth audit

What you want from an SEO agency, and what we do about it

Point by point, so you can hold us to it.

You wantWhat you get from us
Clear prices before you signNo “it depends” until you’ve handed over your details.

Local SEO is from £399 + VAT a month, shown on this page. If you plan weddings nationally or abroad, we quote after the free audit, before you commit to anything.

No lock-inStay because it works. Leave any month if it doesn’t.

Rolling monthly contracts. Your website, Google Business Profile and data stay yours whether you stay or go.

Someone who gets how couples chooseA search, a look at real weddings, reviews, then an enquiry.

We plan the work around how couples find you in your local market: searches by county and by venue, reviews and your real weddings, then a short, easy enquiry form.

Reports in enquiries, not jargonDid couples get in touch, and what happens next?

A plain-English monthly report from your Google Search Console and Google Analytics data: the pages that brought enquiries in, what moved and what we’re doing next.

An honest timelineNot page one by next week.

Rankings usually move in three to six months, and leads can take up to a year to follow. We say that up front and show progress every month.

SEO is a good fit if...

  • You run a wedding planning or coordination business and want more enquiries from the right couples
  • You cover a clear area, a county or a city, or a set of venues you know well
  • You can reply to enquiries quickly
  • You can give it three to six months to build

Probably not for you if...

  • You need bookings for next month: Google Ads may suit you better
  • You want guaranteed number one rankings by next week
  • You’re booked up for the next two seasons

Not sure? The free audit will tell us both.

Clients say it better than we can

4.8average from 52 reviews

The reviews below are from Reviews.io, word for word.

Digital marketingJul 2025

“we have seen our inbound leads go from 3-4 per month to 1-2 per day”

Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!

Mo LanghiCmbioReviews.io
SEOGoogle AdsOct 2025

“genuinely invested in helping us grow”

We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.

Al WillingaleSpotlights Theatre SchoolReviews.io
SEOGoogle AdsJul 2025

“This isn’t a sausage machine process”

We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.

CChrisReviews.io
SEOGoogle AdsJul 2025

“we’ve seen a noticeable increase in both enquiries and website visitors each month”

…Since launching our new website and starting SEO/PPC work with Dandy, we’ve seen a noticeable increase in both enquiries and website visitors each month. Their work has had a clear and positive impact on our business and I would highly recommended to anyone looking for a professional, efficient and supportive agency!

IImiReviews.io
Google AdsAug 2026

“real confidence that our advertising budget is being put to good use”

Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!

WWillReviews.io

The people who’ll work on your SEO

Dan leads SEO and AI search, Andy looks after strategy and Lizzie runs content. No rotating account managers: you deal with the same three people every month, and they’ll learn how couples find you.

Dan & Andy

  • Dan, co-founder of Dandy Marketing

    Dan

    Co-founder · SEO & PPC

    Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.

  • Andy, co-founder of Dandy Marketing

    Andy

    Co-founder · Strategy

    Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.

  • Lizzie, Head of Content Operations at Dandy Marketing

    Lizzie

    Head of Content Operations

    Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.

How the growth audit works

  1. 1

    Send us your website

    Your name, email and website. It takes a minute.

  2. 2

    We check it manually

    Your Business Profile, where you show up for “wedding planner” searches in your area, listings, online reviews, competitors that outrank you and how easily your website turns visitors into enquiries, to find where your next enquiries will come from.

  3. 3

    You get your growth action plan within 48 hours

    What’s working, what isn’t and what we’d do to get you more enquiries. No obligation, no hard sell.

Get my free growth audit

SEO for wedding planners: questions

Something we haven't covered? Email info@dandymarketing.co.uk and we’ll get back to you.

Get my free growth audit
How much does SEO for wedding planners cost?

Our Local SEO package starts at £399 + VAT a month on a rolling monthly contract, with AI search and monthly AI visibility tracking included. If you plan weddings across the UK or abroad, the National package is quoted after the free audit.

How long does SEO take to bring in wedding enquiries?

SEO is slower than ads: usually three to six months for rankings to move, and up to a year for leads to follow. If you need enquiries sooner, Google Ads management starts at £200 + VAT a month as a flat fee, with ad spend paid straight to Google.

Should I rely on wedding directories instead?

Wedding directories can bring enquiries, and a good listing with reviews helps. Your own website is the one place you control, though, and it can rank for your county, your services and the venues you know. Many planners use both.

Do you do SEO for other wedding suppliers?

Yes. Venues, photographers, florists and other businesses in the wedding industry win couples in a similar way: clear service pages, real weddings, reviews and a strong Business Profile. The free audit shows what matters most for your business.

Can I do SEO for my wedding business myself?

You can do a lot of it. Keep your Google Business Profile complete, ask every couple for a review, write up real weddings with their permission and give each service its own page. The free audit shows what we’d fix first, whether you work with us or not.

Am I tied into a contract?

No. All of our services run on rolling monthly contracts. You keep your Business Profile, website and data whether you stay or go.

Let’s fill your diary

Send us your website. We’ll manually check how you show up when couples search near you and send you a clear plan.

  • An audit done by a person, within 48 hours
  • What we’d fix first, in plain English
  • No obligation and no lock-in contracts
Get my free growth audit
Get my free growth audit