Home SEO 8 Key Benefits of Working With an SEO Agency

8 Key Benefits of Working With an SEO Agency

Chloe Tomkins - September 15, 2023
8 Key Benefits of Working With an SEO Agency 2

SEO. It’s a buzzword that all business owners are familiar with but can be tricky to get right, especially when you need to prioritise time on your other business needs! But trust us, getting SEO right will be the best decision you ever made.

Search engine optimization appears as the unwavering instrument for developing a powerful online presence in a world when businesses must win the digital frontier. SEO’s value grows as the digital world advances, making it an indispensable part of any effective marketing strategy.

With 92.96% of global traffic coming from Google Search, Google Images, and Google Maps, it’s clear to see why you should want to be at the top of those search engine results pages!

Here are 5 benefits to consider using SEO services provided by SEO agencies.

What is an SEO agency?

An SEO agency provides search engine optimisation by employing on-page and off-page optimisation strategies and tactics to improve a web page’s search ranks.

The purpose of search engine optimisation (SEO) is to increase a company’s exposure in search engines such as Google, Bing, and Yahoo while driving relevant traffic to its website.

Your website should be developed with one objective in mind: to attract visitors who are interested in learning more about your products or services. If this isn’t happening, there could be a problem with the structure or content of your web pages. SEO will assist search engines and people in understanding your content and what your business does.

With 86% of the search engine market share, Google is currently the leading digital search channel. The bottom line is that in order to be seen online, your website must use search engine optimisation. And to get the best results in SEO, an SEO company is often the best way to go.

8 benefits of hiring an SEO agency

SEO professionals have the capabilities to identify strategies, techniques, and tactics for increasing the amount of visits to a website and achieve a high ranking in search engine results pages. Interested? Then read on!

Saves time, and focus

Most business owners and managers do not have the luxury of time, especially for a time-consuming approach like SEO.

SEO is a never-ending process that requires countless hours of research, optimisation, and upkeep. When you outsource SEO to a company, you get a team of professionals behind your brand, freeing up your time to focus on other elements of your business. 

One of the reasons why many firms prefer to engage an SEO agency is that they specialise in entirely managing your search marketing strategy 24 hours a day, seven days a week.

Industry expertise, case studies of helping small business?

Agencies provide a broad set of expertise, such as SEO professionals, web developers, and content writers, who are equipped to tackle specific situations. Every individual in an agency has a focus and specialises in that area to give the best outcomes to your company.

Hiring an SEO company means obtaining guidance from specialists who specialise in SEO, have years of experience, and know more than you do.

Here are a few of the reasons why hiring an SEO agency will provide you with nothing but professional assistance:

  • Agency specialists can keep a watch on industry news channels, forums, and rivals for information on algorithm updates and their impact on SEO rankings.
  • Monitor the health of your website for indexing issues, traffic dips, ranking loss, manual actions, and other problems.
  • Capable of identifying problems and finding the root reasons of algorithmic penalties and declines.
  • Provide guidance and development advice for resolving challenges.
  • Experts have access to cutting-edge technologies and major industry platforms, and they know how to leverage them. They then disseminate it to your brand.

Take a look at some of Dandy’s case studies here and how SEO has transformed their small businesses.

Saves you money

A considerable and ongoing investment is necessary to finance the personnel, software, and equipment required to develop a full staff of in-house SEO professionals. One of the benefits of employing an SEO firm is that they can provide skilled workers and resources at a lower cost than maintaining an in-house team.

SEO is one of the most effective ROI-driving marketing methods accessible, according to Statista research, with 32% of marketers worldwide reporting the greatest ROI and 41% claiming a medium ROI. This means that one of the most important benefits of hiring an SEO agency is that any expenses are offset by the valuable money gained.

Stay on top of industry trends

Search engines’ algorithms are continually changing, with the goal of refining and improving their engine to help users discover what they’re looking for and demoting results of those who trick the system. These modifications can occur numerous times every day, with an average of 13 changes per day!

With so many changes in SEO rankings happening all the time, handling all things SEO cannot be a part-time job. Understanding these developments and determining how they apply to your website will require a full-time effort.

This is where your SEO agency will come in. Your agency will be full of SEO experts committed to staying on top of SEO trends and anticipating search engine changes that may have a negative influence on your online traffic.

Customised SEO strategies & data analysis

Every business is unique, and SEO methods should be personalised to each client’s individual needs and goals. An SEO company will collaborate with you to create a customised approach that is geared to your company’s demands and goals.

They will undertake a complete review of your website, competition, and industry to suggest areas for growth and improvement. They will also give continual monitoring and reporting using Google Analytics ecommerce reports in order to track your development and make any adjustments.

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Brand awareness

Link-building is a crucial component of SEO (as any decent link building business will tell you), and it is getting a third-party website to link back to your own in a piece of content. 

These links, also known as backlinks, are one of the key ranking elements that search engines employ to determine whether or not your website is deserving of being pushed to the top of search engine results pages (SERPs). The greater the number of high-quality backlinks you have, the better.

An SEO company’s favourite methods of obtaining backlinks for our clients is through digital PR. A digital PR agency will create a one-of-a-kind data set with an eye-catching angle and send it to relevant publications, who will then write a piece on it.

As a result of all of this, your brand is highlighted in regional, national, and occasionally international publications, as well as receiving a good natural backlink. This increases brand exposure and credibility, establishing you as a thought leader in your sector.

Targeting the marketing funnel

It’s common for folks to think about SEO as a straightforward procedure. Find some keywords using keyword research, create some content, and hope for the best, right? Wrong.

The top SEOs are both content marketers and technological wizards. They approach search engines with a humanistic sales attitude, recognising searches at each stage of the traditional marketing funnel – awareness, contemplation, and decision – and developing content to assist a target visitor through these stages, maximising the potential of your website. 

Here are some of they types of content that relies on a keyword strategy as part of SEO efforts:

  • Blogs
  • Whitepapers
  • Landing page optimisations
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Long term rewards

A well-planned SEO campaign has far-reaching impacts that go beyond merely getting your content to rank.

Let us set the stage: You’ve been working with an SEO agency for a few months: all of your technical parts are operating well, your on-site material is optimised, and you’re producing a consistent volume of blog content. You decide to launch your first digital public relations campaign…

At first, it’s a moderate success, earning you a couple of high-value connections in regional news outlets. The articles in which you are featured are then shared on social media, increasing brand recognition. 

As more individuals begin to link to your material, your backlink profile improves. Rankings and traffic begin to rise dramatically. Soon, your revenue begins to rise, and you decide to continue the cycle because, after all, why wouldn’t you?!

This is one of the many reasons why reputable SEO firms never make time-sensitive claims such as “you’ll be on the front page of SERPs within a week!” Long-term SEO marketing is a significant and ongoing investment with rewards that pay off multiple times over.

Looking for an expert SEO and content marketing agency?

In a nutshell, collaborating with an SEO agency can give numerous benefits to your organisation, including expertise and experience, time and resource savings, customised approach, higher ROI, and the flexibility to focus on core business activities.

If you’re looking to improve your search rankings, traffic and engagement but don’t have the time or expertise to do it yourself, get in touch with Dandy today.

We will work closely with you to identify your target audience and what they are looking for, and then we will create high-quality, engaging content that is optimised for your target keywords. Why not give us a shot? To get you started, we even provide a free, no-obligation website SEO audit.

Check out our SEO packages or Book Your Free SEO Audit today!

Benefits of working with an SEO agency FAQs

How long does it take for your SEO to work?

SEO, unlike other popular marketing strategies, doesn’t work immediately. Most professionals expect to see results in as little as two months, yet SEO can take up to a year to work. While every company’s SEO approach is unique, most should expect to see significant returns in 6 to 12 months. But the rewards are worth the wait!

What does SEO success look like?

If customers return frequently, it suggests you’re doing something right – you’re delivering a service or content that attracts new users while also retaining existing ones. If your SEO is effective, all it takes is one search word to reach your material.

What is an SEO strategy?

A search engine optimisation strategy is a detailed plan for improving a website’s search engine rankings in order to get more organic traffic. This strategy is built on numerous pillars, including technical SEO, content strategy with keyword research tools, on-page SEO, link development, and user experience.