Marketing is a field that is continually evolving due to the development of social media, internet commerce, and payment technology.
Whatever the product or service, brands constantly adapt their consumer-reaching methods in response to market trends.
For new marketers in particular, understanding some practical advice on how to enhance the impact of your marketing efforts is essential to maximising revenue and expanding reach. As we’re now halfway into 2023, there’s now the added step of going digital which is crucial in this day and age.
A digital marketing strategy might not be the first thing on your list of priorities, but we’re going to give you the marketing lowdown to convince you otherwise!
Did you know that inbound marketing and content marketing can generate 50% more sales? That’s an insane stat!
If that sounds like a statistic you want to be a part of then don’t stop reading! We’ve got all the digital marketing tips for beginners with everything from search engine optimization to social media marketing, let’s get straight into it!
Why do I need a digital marketing strategy?
We believe it’s safe to say that digital marketing has fundamentally altered how companies market themselves, engage with their clients, and secure new business. Small businesses now have a tonne of possibilities because of digital marketing.
You can now reach out to people throughout the entire country or perhaps in multiple locations in a cost-effective and measurable way, rather than only selling to those in your own community. Additionally, it gives you the chance to engage in fresh discussion about your prospects, fostering a two-way exchange that develops and encourages brand loyalty.
The fact that digital marketing can be tracked gives it an advantage over traditional marketing. Almost all digital platforms have analytics tools built in, giving you access to comprehensive information on your customers, their behaviour, and your strengths and weaknesses.
This wealth of knowledge can be used to focus your marketing efforts, ensure that each campaign is engaging, is reaching your target audience, and promotes conversion.
It’s a no brainer, digital marketing is crucial to your business.
5 essential digital marketing tips for beginners
Now you know why digital marketing is essential, let’s have a look at some of the first things you should consider when going digital with your marketing campaigns!
1. Long-term goals and objectives
Like other forms of marketing and business development, digital marketing is most successful when you start with a specific objective. It’s a wide category with a variety of techniques to increase your internet visibility. Decide what you want to accomplish, even if you aren’t entirely certain of the direction you want to go in or if you plan to change it in the future.
- Growing your customer base
- Increasing revenue
- Launching a new product
- Expanding to a new region or internationally
- Increasing website traffic
2. Brand awareness
We mentioned brand awareness before, but how do you do it right?
More than just using a well-known logo or trendy colours, creating a strong brand identity educates customers about your business, your products, and what sets you apart from your rivals. Numerous channels for connecting your brand with users are made available by having an outstanding web presence.
Social media platforms are an excellent way to build your brand awareness. Social media platforms give you the chance to contact and communicate with your clients—both present and potential—directly. A potent technique for raising client knowledge and affinity for your brand is the capacity to solicit real-time feedback and facilitate conversations.
In fact, 79% of consumers expect brands to respond within a day of reaching out on social media.
Make sure you choose the right platforms for your business, for example, Linkedin may be better for a b2b company whereas Instagram is better for b2c and e-commerce businesses.
Here are some other ways to get noticed:
- Advertising on Google Ads
- Guest blogging with links to your website
- Create service specific landing pages
- Create content such as blogs on your subject area
3. SEO is your best friend
If you’re going to prioritise your effective digital marketing strategies, make sure SEO is number one.
In order to monitor and enhance your position in search engines results, SEO entails a variety of strategies and technologies. It provides you with an unbiased understanding of what your customers want and what draws attention. The quality of your leads also improves as a result of SEO, in addition to increasing website traffic.
You attract customers through organic online searches since it directs unpaid traffic. For your company to be seen, you need to have an online presence.
Link building and blog writing (content marketing) are two of the most well-liked and successful SEO strategies for increasing traffic. You can choose the services that will be most helpful to your objectives from among the many SEO solutions and digital marketing tools available.
Your SEO goals should look something like this:
- Increase conversions
- Increase website traffic
- Decreasing bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page.)
- Increase organic traffic (visitors coming from a search engine.)
4. Strong content equals a stronger business
Content marketing is essential for creating a website, social media presence, or other digital activities. Naturally, the graphics are crucial, but you shouldn’t undervalue the influence of high-quality, pertinent content in your online marketing strategy.
To attract the attention you want, you’ll need to cross the frontiers of targeted and evergreen content, but with the appropriate tools, creating quality content will be easier than you first thought. Here are some examples of content marketing:
- Blog posts
- Email newsletters
- Ebooks and white papers
- Case studies
- Podcasts and webinars
- Landing pages
Below you can see the increasing traffic from organic search to blog pages for one of our clients!
5. Use local SEO to target the right areas
Another benefit of SEO is that it’s one of the best instruments for adjusting the origins of your customers. Its benefits come from allowing you to fix your focus on a specific area. Finding your target demographics, for instance, may include focusing on specific towns or counties depending on your product or service. This is known as Local SEO.
But how can you improve your local SEO strategy? Try and focus on these points:
- Claim your Google My Business listing by going to the Google My Business website to claim or create your listing.
- Optimise your website to make it mobile friendly.
- Encourage your customers to leave a review.
Your company will grow by reaching individuals who need your services the most if you establish a greater ranking in the cities or regions where your consumers are most likely to originate. After all, producing leads isn’t just about quantity; it’s also about the quality of the leads you’re attracting and the possibility that they’ll become clients.
Looking for expert help with your digital marketing efforts?
We hope you’ve found these digital marketing tips for beginners simple, helpful and straight to the point, just like we are.
One of the easiest ways to get your digital marketing strategy on track is to hire a digital marketing agency. An agency will have the tools and know-how to keep your company ahead of emerging trends and technologies. An agency can also help you in developing a thorough digital marketing plan that stays true to your unique goals and objectives.
If you’re looking for a digital marketing agency that can help your business stay ahead of the competition, consider Dandy! We’re a full-service agency that offers a wide range of services, including expert SEO & content marketing packages, PPC Management and Digital Marketing Packages. We’ll work with you to create a custom marketing plan that meets your unique needs.
Contact us today or Book a FREE SEO Audit to get started!
Marketing tips for beginners FAQs
What is the key to successful digital marketing?
One of the most popular methods for gauging the success of digital marketing is user engagement measurement. It makes sense because doing so gives you access to specific demographic information about the audience you are targeting. To every marketer, that matters.
What is a simple example of digital marketing?
Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with “traditional marketing” methods like direct mail, billboards, and magazine advertisements.
How does digital marketing help small businesses?
Small businesses benefit from digital marketing because it gives them the ability to expand their consumer base more quickly and affordably than they could with traditional marketing strategies.