Free growth audit
More bookings and sales for garages, dealers and parts shops
When a warning light comes on or an MOT is due, drivers search Google, check the map and book whoever looks most trustworthy. Our automotive marketing services, from SEO and Google Ads to AI search and paid social, put your garage, dealership or parts shop in front of potential customers for the work you want more of.
Small businesses growing with Dandy
Most companies in the automotive sector don’t need every channel. A garage lives on local searches and the map, a dealer on stock and enquiries, and a parts shop on product searches. We’ll tell you which channels are worth paying for, then start with the one most likely to bring in work.
Search engine optimisation gets your business found when drivers search for the work you do, like “MOT near me”, “car service in [Town]” or “used cars [Town]”. That means a page for every service, a strong Google Business Profile, reviews, local links and content marketing that answers drivers’ questions. From £399 + VAT a month, with AI search included.
Google Ads for the work worth paying for: MOT and service bookings, bigger repairs, car sales enquiries or parts orders. Each campaign targets one service or product range, sends people to the page that matches it and counts calls, bookings and sales, not clicks. Management from £200 + VAT a month as a flat fee, with your ad spend paid straight to Google.
More on Google AdsMore drivers now ask ChatGPT, Gemini or Perplexity to recommend a garage or a dealer. AI search is included in every SEO package: we make sure your website, Google profile, reviews and listings give the same clear facts about your services, makes and location, then re-run the questions your customers ask every month to see whether you’re named.
More on AI searchPaid social media marketing reaches new audiences before they search. Facebook and Instagram advertising suits planned and seasonal work, like air con re-gas before summer, winter checks, detailing packages or new stock on a dealer forecourt. From £250 + VAT a month, with ad spend paid to Meta, and only when it will pay off. When a car breaks down, Google usually wins.
More on paid socialClear service pages with prices where you’re happy to show them, online booking or a short form, tap-to-call on every page, user friendly on a phone and showing the reviews that build trust before people book. We can fix your current site or build a new one from £999 + VAT, or £1,450 + VAT for an online shop.
More on websitesEvery month we pull the figures from Google Analytics, Google Search Console and your ad accounts, then tell you how each campaign’s performance stacks up: which services brought bookings, calls and sales in, what your marketing spend is returning and what we’re doing next.
A classic car parts shop, a local clinic that lives on bookings and a local trade: the work behind their results is the work we’d do for your automotive business.
Online shop · classic car parts
A site migration that protected existing rankings, product page optimisation, a new product feed and new category content.
Read the case studyLocal clinic · Google Ads only
Campaigns split by service and area, a local Performance Max campaign, steady negative keyword work and bidding pointed at confirmed bookings.
“Working with Dandy has been so easy. They take the time to explain everything and they get results.”
Jordan GregoryOwner, Chiropractor BramhallLocal trade · roofer in the West Midlands
New location and service pages, ongoing technical SEO and content, and steady local link building.
“Dandy Marketing have been great, Dan is always happy to chat and is easy to talk to about anything, they have made a real difference to our business with SEO and PPC support.”
Craig KearneyDirector, C Kearney RoofingNot sure? The free audit will tell us both.
4.8average from 52 reviews
The reviews below are from Reviews.io, word for word.
“we have seen our inbound leads go from 3-4 per month to 1-2 per day”
Andy and Dan run a really impactful agency and have been a dream to work with. They have a lot of domain knowledge and expertise, are nimble and are able to work with small, fast-paced businesses and offer a really cost-effective solution for digital marketing. Since we have started working with them, we have seen our inbound leads go from 3-4 per month to 1-2 per day. Would highly recommend them!
Mo LanghiCmbio
“genuinely invested in helping us grow”
We’ve been working with Dandy Marketing since June 2024 on SEO and PPC for our performing arts school. Dan and Andy are great to work with — approachable, knowledgeable, and genuinely invested in helping us grow. They explain things clearly, make practical suggestions, and are proactive in improving our SEO and ad campaigns.
Al WillingaleSpotlights Theatre School“real confidence that our advertising budget is being put to good use”
Excellent Google Ads Management & Great Results We've had a fantastic experience working with Dandy Marketing. From day one, they've been professional, responsive and genuinely invested in helping our business grow. Their management of our Google Ads campaigns has been excellent, with clear communication, regular updates and a proactive approach to improving performance. They're always happy to explain their recommendations and make adjustments where needed, which gives us real confidence that our advertising budget is being put to good use. If you're looking for a knowledgeable, reliable marketing agency that genuinely cares about getting results, I wouldn't hesitate to recommend Dandy Marketing. Thanks again to the whole team – we look forward to continuing to work with you!
“This isn’t a sausage machine process”
We’ve worked with Dandy Marketing for close on three years and continue to value their deep, nuanced, and experience-led approach to SEO and PPC. This isn’t a sausage machine process, the digital landscape constantly shifts, and Dandy have helped us navigate it with clarity and confidence. They’re conscientious in their work, working to budgets while being open to exploring alternative strategies, testing new ideas, and providing actionable insights we can trust. Their reporting is clear, data-led, and dependable, and they’re on hand with practical guidance when we need it. For any SME trying to make sense of search marketing, Dandy Marketing bring not just knowledge, but a real energy and commitment. We genuinely couldn’t do it without them.
“a friendly and helpful expert I can turn to”
I have been working with Dandy Marketing for over 5 years now, mainly for SEO. During that time they have become a trusted partner and my key marketing resource. I have seen improvements in my SEO results year on year, but what has been even more important to me as a small business owner is to have a friendly and helpful expert I can turn to. They are responsive, very focused in what they do, get great results and brilliant to deal with. Highly recommended!
Sally MossStrength AmbassadorsAndy spent years client-side running digital for brands, working with agency after agency. We could both see there was a better way to do it.
So at Dandy there are no long contracts, no percentage-of-spend fees and no jargon. Just a UK team that gets stuck into your business and talks to you like a person.
Dan & Andy
Dan
Co-founder · SEO & PPC
Dan is Dandy’s Co-Founder and leads SEO, PPC and AI search. Having run in-house digital for some very recognisable international brands, he now brings that same big-brand thinking to small businesses, without the big-brand price tag.
Andy
Co-founder · Strategy
Andy is Dandy’s Co-Founder, with 15+ years in marketing behind him, he’s here to give small businesses the honest, friendly agency he wished he’d had whilst working for numerous client side organisations.
Lizzie
Head of Content Operations
Lizzie leads content strategy, production and in-depth content audits, making sure everything we publish earns its place and brings the right people in.
Your name, email and website. It takes a minute.
Keyword opportunities for your services, cars or parts, your Google Business Profile, any ads you run, competitors, technical health, how easy it is to book or buy, and what AI tools say when drivers ask for a garage in your area, to find where your next leads will come from.
What’s working, what isn’t and what we’d do to get you more leads. No obligation, no hard sell.
The way it often goes
The dandy. way
This is the screen your garage competes on. Below is what we look at in each part. It’s worth getting right whether you work with us or not.
Google’s AI Overviews, ChatGPT and Gemini build their answers from your website, your Google profile, your reviews and the directories you’re listed in. If your services, the makes you work on and your contact details match everywhere, you’re easier to recommend.
Bigger repairs, car sales and parts orders can justify the cost of a click. Keep each campaign to one service or product range, run it when someone can answer the phone, and count bookings and sales, since a click on its own pays nothing.
Choose the category that matches what you do, list your services and the makes you specialise in, add photos of your workshop and team, and keep opening hours accurate. This is where most of your map visibility comes from.
Send a short link when the car’s collected. Recent reviews that mention the job help you in local results and help the next driver choose.
One services page can’t rank for MOTs, clutches and air con at once. A page for each gives search engines a clear match and gives the driver the price and booking button they searched for.
Something we haven’t covered? Email info@dandymarketing.co.uk and we’ll get back to you.
Get my free growth auditSEO starts from £399 + VAT a month, with AI search and monthly AI visibility tracking included. Google Ads management starts from £200 + VAT a month and paid social from £250 + VAT a month, each as a flat fee. Your ad spend goes straight to Google or Meta, and we never take a percentage of it. A new website is from £999 + VAT, one-off.
An automotive marketing agency runs the digital marketing that brings drivers and buyers to your business: SEO, Google Ads, AI search, social ads and the website. Most independent garages and dealers don’t have a marketing team, so we act as one, build a digital marketing strategy around your business goals and tell you which channels are worth it.
Yes, for independent dealers. For a local dealership that usually means Google Ads and Facebook ads for the stock you want to move, direction requests that bring foot traffic to the forecourt, a fast website with clear vehicle and finance information, and a strong Google Business Profile. We’re not set up for national manufacturer campaigns or large dealer groups.
They do different jobs. Google Ads can bring bookings in the first week, but you pay for every click. SEO takes longer, usually three to six months for rankings and up to a year for leads to follow, but keeps bringing work in without a cost per click. Many garages run ads on bigger repairs while SEO builds.
Independent garages and MOT centres, car and van dealers, body shops, tyre, detailing and valeting businesses, and online parts and accessories shops. We’re built for small and independent businesses, not national campaigns for automotive brands or manufacturers.
Yes. Parts and accessories shops need category and product pages that match what people search, a clean product feed and Google Ads for the ranges that sell. MGOC Spares, a classic car parts shop, is one of our case studies.
No. All of our services run on rolling monthly contracts, so if you’re not happy, you can leave.
You do. If you ever leave, your accounts, data, tracking history and audiences go with you.
Yes. It’s done by our team, not an automated scan, and there’s no obligation to work with us afterwards.
We’re a fully remote agency with a UK team, so we work with automotive businesses all over the country.
Send us your website. We’ll review it manually and send you a clear plan.
4.7
4.9
