PPC

It is no secret that PPC advertising is a powerful tool for businesses to drive traffic and generate leads easily. But just like any other tool and strategy, in order for it to work, you must execute it correctly. Otherwise, it’s just money lost and time wasted. One study shows that 65% of small and […]

It’s every business’s dream to be the first thing you see after a Google search, but for that to happen you need to have a strong Google Ads strategy. Enter PPC campaigns and PPC ads! Before we get started, here are some stats you should know about PPC (pay per click). PPC ad campaigns have […]

Tempted to start running Google ads to support your business growth plans?  Without a question, Google Adwords or Ads is a powerful platform for pay-per-click (PPC) advertising if used correctly. You can quickly place your business in front of people actively searching for your products or services. But is it all smooth sailing? The average […]

Finding a PPC agency can be challenging. If you’re considering Pay-Per-Click (PPC) advertising, one of the first questions you’ll ask is simple: How much does PPC management cost? The honest answer is: it depends.But that’s not very helpful on its own. What is helpful is understanding how PPC pricing works, what you’re actually paying for, […]

Google ads are one of the core digital marketing channels available to businesses small and large across the globe. We manage small business PPC accounts across a wide range of industries and budgets. Over the years we always get asked “Does Google Ads work for small businesses? The simple straightforward answer is, yes. The slightly […]

There are many benefits of PPC, especially for small businesses. But what is PPC? What are the key advantages of PPC? And how can your business start to utilise these key PPC benefits today?  Keep reading our comprehensive guide to finding out. Or you can find out more about our PPC packages here. What is […]

Google Shopping campaigns are a must have for any eCommerce website. But it’s not simply set and forget, constantly tweaking, testing, and optimizing your product feed is an essential part of PPC management. In this guide, we’ll walk through the key aspects of optimizing your data feed. Contents1) Why eCommerce Stores Need A Google Shopping […]

Anyone who is in the wonderful world of PPC will need to know what Quality score is, how it affects your account, and how to improve it. Quality score optimisation is part of all our PPC packages. This post will answer those 3 questions. What Is AdWords Quality Score? By Google’s own definition quality score […]