Growth Idea
Client
Growth Idea
Channels
SEO
Google ads
Project Description
We provide SEO and PPC services for leading business consultancy Growth Idea. Since January 2021, we have primarily used SEO and PPC marketing channels to meet the ongoing goal of rocketing Growth Idea’s website traffic and leads.
Growth Idea is a leading business growth consultancy, with founder Shweta Jhajharia recognised through over 70 industry awards.
Growth Idea’s expert business consultancy services have enabled clients to achieve the meaningful success that they truly deserve and desire—so we were thrilled to be supporting that mission with our SEO and PPC services.
Performance
The results
Our strategic and deliberate approach to SEO and PPC services for Growth Idea has borne fruit in a spectacular manner. Since the commencement of our partnership in January 2021, we have achieved a staggering increase in website traffic and an impressive growth in leads. This monumental growth can be attributed to our technical review, tailored content strategies, and high-performing PPC campaigns.
SEO audit & implementation
Extensive SEO audit & conversion optimisation
Our journey to success began with an extensive technical review, meticulously conducted to ensure a solid foundation for Growth Idea’s online presence.
We initiated the process with a comprehensive SEO audit that allowed us to understand the existing landscape and identify areas requiring enhancement, which included:
- Cleanup and optimization of internal links: an exercise that improved both the website’s usability and its ranking potential.
- Website navigation revamp: to facilitate seamless user journeys, thereby enhancing user experience and engagement.
- Page speed optimizations: a critical aspect often overlooked but vital for retaining users and boosting conversions.
- Thorough metadata cleanup: further strengthening the groundwork for improved search engine rankings.
Ensuring health from all aspects, we had set the stage for it to rank well. The final phase of our technical review pivoted towards conversions.
We also implemented an intuitive lead generation form, simplifying the completion of goals and enabling us to better understand potential pain points for clients, which played a significant role in driving the monumental 2323% increase in traffic and 1717% increase in leads for Growth Idea.
Content
Targeted content strategy
Our content enhancement journey unfolded in a series of calculated steps, each contributing to the ultimate goal of driving higher traffic and conversions.
We started by identifying the content strategy, carefully deducing the questions our audience had and tailoring our strategy around their inquiries with relevant and engaging content.
We then moved on to develop a robust content base, providing vast opportunities for internal linking to our services. Spotting opportunities for new pages, we crafted and continuously audited and optimised compelling landing page content, designed to pique interest and funnel visitors towards conversion.
PPC
Dynamic PPC advertising campaigns
Our pay-per-click (PPC) advertising strategy was meticulously executed to maximise performance.
We frequently updated ad copy to ensure its relevance and maintain high click-through rates, and monitored keyword performance diligently, pausing under-performing campaigns and adding negative keywords to trim budget waste.
To enhance conversion rates, we:
- Engineered a suite of landing pages and rigorously A/B tested different versions
- Revamped the account structure to afford better control over spend by keyword groups
- Added custom bidding strategies to optimise ad spend
We also introduced a new style of lead form, the success of which led to its implementation across other pages. This dynamic approach, rooted in continuous testing and learning, was instrumental in driving campaign performance.
Dandy has an outstanding team of marketing professionals who consistently deliver exceptional service. Their quick response times and commitment to excellent customer experiences truly set them apart. I’d highly recommend them for anyone seeking a reliable and effective marketing agency.
Debo Ajayi
Marketing Manager, Growth Idea
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