SEO for Ecommerce in 2025/26: 20 Expert Tips

Ecommerce SEO is now about substance over shortcuts. At Dandy, our approach isn’t just to chase trends, but to apply the smartest, most actionable strategies that deliver sustainable growth, even as search engines and user habits keep evolving. 

Here’s a deeper dive into the 20 actionable tips, each supported by survey quotes from leading experts and SEO professionals.

How We Gathered Data From Experts on SEO for Ecommerce

We asked experts in SEO and content their professional opinions on the following topics:

1. How has ecommerce SEO evolved in 2025?
2. What are the most effective SEO tactics for ecommerce websites in 2025?
3. Common mistakes or outdated SEO practices for ecommerce businesses to avoid in 2026?

Here’s what they had to say…

20 Expert Insights on SEO For Ecommerce in 2025/26

1: Optimise for User Intent, Not Just Keywords

“Search engines favour user intent-based content… Answer specific customer queries through rich, targeted content. Technologies like AI content optimisation and voice search are pushing mobile-first and natural language strategies.”

— Hassan Khan Yousafzai, Founder & CEO, Techvando

At Dandy, we put your customers first. Everything starts with understanding what your audience really wants and ensuring your content directly addresses those needs. This means building product and information pages that anticipate questions, fit search intent, and ultimately guide visitors toward purchase.

2: Use AI and Automation But Keep Content Authentic

“Don’t rely on mass-generated AI text. Search engine algorithms are increasingly designed to penalise content that is unoriginal or formulaic. Real, human-centered storytelling and technical excellence are what win.”

— Aggata Gruszka-Kierczak, International SEO Manager, WhitePress

While Dandy uses custom AI-powered tools to maximise production, we never let automation override the human touch. All of our AI tools are personalised with our own agency expertise, and every piece of content is carefully reviewed so it feels genuine, helpful, and uniquely you. 

3: Structure Data and Product Feeds for AI Search

“Structured data implementation has become essential. AI systems rely heavily on schema markup to understand product attributes, pricing, availability, and relationships. Provide comprehensive product information for AI-generated shopping recommendations.”

— Matt Bowman, CEO Founder, Thrive Internet Marketing Agency

As AI-driven search begins to take over, product data needs to be readable by both robots and humans. Dandy specialists build robust schema markup and optimise feeds so your products are referenced directly in Google’s AI answers and shopping modules. We audit and standardise every product attribute across your site for consistent, highly crawlable data.

4: Design for UX and Conversion Rate Optimisation

“In 2025, e-commerce SEO will work closely with user experience, conversion rate optimisation, and content strategy. Testing titles, images, and interaction elements via A/B testing is now key to performance improvement.”

— Jason Hennessey, CEO, Hennessey Digital

Good design isn’t just pretty, it’s strategic. Dandy integrates UX, SEO, and CRO so your pages look great and convert better. This approach means clear calls to action, easy site navigation, and persuasive elements are built in from day one.

5: Prioritise Fast, Mobile-First Experiences

“Ecommerce brands can no longer afford slow, unstable mobile experiences… Core Web Vitals, especially Interaction to Next Paint, have a measurable impact on ranking and conversions.”

— Nick Haggis, SEO Director, Digital Silk

More than half of e-commerce browsing is mobile, and speed is vital for both users and rankings. At Dandy, our technical team leverages Core Web Vitals benchmarks to guarantee quick loads and seamless mobile usability. Our site audits flag everything from lagging script to oversized image so nothing stands between you and your next sale.

6: Create Comprehensive, Human-Answered Product Content

“Tools like AI based clustering of relevant keywords may be helpful, but I believe the human factor is essential for its relevance and tone. The recommendation I would make going into 2026 is to avoid shortcuts like duplicate content or AI-generated pages without oversight. The only way to grow is through solid technical SEO and experience-based storytelling.”

— Guy Leon Sheetrit, Founder and CEO, Guac Digital

In Dandy’s experience partnering with growth-focused ecommerce brands, the importance of genuine, useful content has never been greater. Today, Google’s algorithms and users alike reward brands that deliver accurate details, original visuals, and real reviews.

7: Enhance Pages with Reviews, Video and Authentic UGC

“Google is refining its intent-reading abilities, rewarding brands with correct details, original images, and honest reviews. Invest in quality content that converts.”

— Michael Benoit, Founder, California Contractor Bond & Insurance Services

User-generated content gives your store credibility. At Dandy, we encourage clients to showcase customer reviews, testimonials, and real product photos to prove social proof and boost SEO signals. 

8: Implement Schema and FAQ Markup

“The biggest wins come from schema-driven content, AI-optimised product descriptions, and on-page UX improvements. Ecommerce clients gained up to 35–40% higher CTRs by combining product schema with review snippets and FAQs.”

— Paarath Sharma, Sr. SEO Specialist, Fitpass

Clear, structured FAQ sections and robust schema help Google understand and elevate your pages in search, especially in voice or AI results. Dandy experts stay ahead of emerging structured data types to keep you at the forefront. We build conversational FAQs tailored to both user searches and Google’s intent.

9: Map and Cluster Content by Buyer Intent

“Predictive content clustering situated around user intent has proven to increase organic sales and reduce bounce rates. Structure your pages around awareness, comparison, and purchase stages.”

— Jin Grey, CEO, SEO Ebooks

Dandy’s content strategy groups information not by random keywords, but by true buyer intent: discovery, comparison, and conversion. This site structure supports clear navigation, higher engagement, and better organic visibility.  We regularly review and regroup content based on analytics and evolving customer needs.

10: Employ Authority-Driven Link Building

“It’s Google’s obsession with brand-level authority signals. Focus on authority-building backlinks from reputable publishers. Relevance without reputation won’t rank.”

— Alex Meyerhans, CEO, Get Me Links

Not all backlinks are equal. Dandy’s digital PR efforts build valuable, relevant relationships within your industry and target editorial coverage and real mentions that search engines reward. We report link wins and measure their direct impact on traffic and conversions.

11: Integrate First-Party Data and Personalisation

“Search engines now prioritise real-time inventory signals, trust elements and first-party data usage. Brands leveraging AI-driven dynamic metadata and predictive personalisation are seeing higher conversion rates.”

— Adil Advani, Associate Product Owner, Securiti.ai

Personalisation is a differentiator in competitive sectors. Using your data, Dandy crafts targeted recommendations and messaging for users, and structures landing pages for those most likely to convert. Our segmentation and content targeting expertise ensures the right message reaches the right prospect every time.

12: Align SEO With Semantic Search, AI, and Speed

“In 2025, ecommerce SEO has shifted from keyword targeting to intent optimisation. With Google’s Search Generative Experience, brands now focus on semantic search, speed, schema, and personalisation. 

Using AI tools like SurferSEO and Jasper, ecommerce sites create content that matches conversational queries while optimising Core Web Vitals and structured data for better visibility. Implementing product schema, dynamic FAQs, and predictive internal linking through Zapier can significantly boost conversions. One ecommerce client saw a 42 percent increase in organic conversions after applying these methods.”

— Mike Khorev, SEO Consultant and AI Optimisation Specialist, mikekhorev.com

At Dandy, we embrace the move toward semantic SEO and AI-powered optimisation, ensuring technical performance and user experience support every stage of the buying journey.

13: Regularly Audit and Refresh Content & Metadata

“Refine site architecture, update metadata quarterly, prune dead inventory pages, and build internal link hubs around core products.”

— Joel Lim, SEO Growth Specialist, BeCoin

SEO doesn’t end after launch. The Dandy process includes ongoing quarterly audits to flag underperforming or outdated pages, refresh metadata, and keep every section optimised for performance. 

14: Prioritise Original Research and Visual Data Over Automated Text

“Instead of relying on mass-generated text, focus on creating user-centered content that provides real value. Incorporate original research and visual data to make your pages unique and engaging. Evolving your content strategy in this way will help your brand stay ahead and avoid SEO penalties. Long-term growth comes from content that connects with your audience and meets search engine standards consistently.

One mistake in 2026 will be ignoring how search engines detect generative AI content. Some brands might flood their pages with AI-generated text and think they can trick the system. Search engine algorithms are increasingly designed to penalise content that is unoriginal or formulaic. This means that relying solely on automated content will hurt your website’s visibility and performance.”

— Marc Bishop, Director of Business Growth, WytLabs

Dandy’s approach means unique visual assets, custom research, and hands-on expertise always underpin our content. AI never replaces the human touch.

15: Build Authority on Structure, Trust, and Brand Differentiation

“Ecommerce SEO in 2025 has become far less about keyword stuffing and far more about intent, structure, and trust. The biggest shift is that search engines, and AI search, now prioritise clarity and genuine authority over volume.

At Modeva, we’ve seen the best results for ecommerce brands come from strong category pages and structures, unique product descriptions written for users (not crawlers), and digital PR that builds real backlinks instead of generic link exchanges. One of the most effective tactics right now is using structured data properly: product, review, and FAQ schema still move the needle more than most realise.

Ecommerce growth in 2026 will belong to those who focus on trust, transparency, and building genuine authority – both on-site and off-site.”

— Victor André Enselmann, Founder, Modeva

Dandy’s content team never settles for copycat strategies; we focus on transparency and originality to build authority in every market.

16: Design Your Catalog and Content for AI-Mediated Search

“Ecommerce SEO in 2025 is no longer just about pages, keywords, or backlinks, it’s about data quality and structure. Search is rapidly becoming an AI-mediated experience, where answer engines rely on structured, trusted product data to determine what content to surface. 

The shift toward Generative Engine Optimisation (GEO) means brands now compete not only for rankings but for inclusion in AI-generated results. That requires deep, machine-readable product content (attributes, relationships, and context) and not just optimised text.

The most effective ecommerce SEO strategy today revolves around structured enrichment, schema compliance, and content authenticity. Retailers that still treat SEO as a copywriting exercise are missing the point; it’s increasingly an information architecture problem.”

— Kevin Jackson, VP, Marketing, MagnetLabs

At Dandy, we treat your catalogue as a living SEO asset, optimising every field for discoverability in the era of AI search. The information architecture of your site is reviewed by our technical team and assessed for any schema and structural improvements that can be made.

17: Track Behavioural Signals and Real-Time Indexing

“Emphasise real-time log monitoring and crawl budget refinement. Pinpoint indexing and behavioural signals drive modern visibility.”

— Sean M Clancy, Managing Director, SEO Gold Coast

We closely monitor how users interact with your site and where they drop off. Dandy fine-tunes site architecture as real-time data comes in, keeping you agile and competitive.

18: Stop Over-Engineering, Make Content Accessible

“We’ve seen teams struggle with over-engineered JavaScript builds that hide core content from crawlers. Use Server-Side or Hybrid Rendering to make key elements crawlable.”

— Aaron Whittaker, VP of Demand Generation, Thrive Internet Marketing Agency

Content must be visible to search engines. Dandy’s developers always use crawl-friendly frameworks and auditing processes that make sure even dynamic content renders for bots. 

19: Leverage Visual Search, AI Keyword Research, and EEAT Signals

“I’ve experienced a significant change toward AI-powered search, visual discovery, and user-first content in 2025. In the past year, my team and I doubled organic traffic conversion rates on e-commerce sites by prioritising structured data, advanced product schema, and targeted video optimisation.

Out of all the SEO we do, by far, the most effective tactics are AI-powered ecommerce keyword research and optimising your titles and informative content for LLMs. We also still believe in building EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) signals because, for us, it has worked wonders.”

— Calin Oancea, SEO/Marketing Leader and Co-Founder, Oancea Media

This is why Dandy’s team uses cutting-edge AI tools, rich visual content, and strong EEAT principles to drive both user satisfaction and search performance. 

20: Build Brand Authority and Trust

“The future belongs to stores that earn trust signals, not just clicks. Operational transparency, clear pricing, and authentic user experience are rewarded by both algorithms and customers.”

— Meyr Aviv, Founder & CEO, iMoving

At Dandy, our transparent reporting means you always know where you stand. Dandy’s service is about partnership, building evergreen trust signals that serve both users and search engines. We’ll surface and promote positive reviews, real business stories, and reinforce transparency at every touchpoint.

Expert SEO for Ecommerce Tips by Frequency

• 6 out of 20 experts surveyed (30%) cited structured data and schema markup as key to SEO for ecommerce in 2025 and 2026.
• 5 out of 20 experts (25%) identified optimising content for user intent, rather than only keywords, as central to successful ecommerce SEO.
• 5 out of 20 experts (25%) emphasised authentic, human-generated content over mass-produced AI text for maintaining search visibility and brand trust.
• 5 out of 20 experts (25%) recommended building brand authority and trust signals, including genuine reviews, transparency, and reputable backlinks, to improve SEO.
• 4 out of 20 experts (20%) highlighted technical SEO fundamentals such as site and page speed, mobile-first design, and crawlable, accessible content as necessary for ranking and conversion in ecommerce SEO.
• 2 out of 20 experts (10%) mentioned leveraging reviews, user-generated content, and social proof to boost credibility and conversion rates.
• 2 out of 20 experts (10%) advised using AI technology cautiously, ensuring automated tools supplement but do not replace authentic content and strategy.
• 2 out of 20 experts (10%) stressed the importance of personalised experiences and first-party data for higher conversion rates and search performance.
• 2 out of 20 experts (10%) considered UX and conversion rate optimisation—such as effective web page layout and navigation—as essential to modern ecommerce SEO.

Don’t Have the Time? Let Dandy Support You

Winning at ecommerce SEO in 2025 and 2026 means going beyond shortcuts, templates, or fleeting trends. As shown by our expert survey, success is grounded in combining robust technical fundamentals, genuine human expertise, and trustworthy brand signals—all shaped by evolving search engine and user behaviors.

At Dandy, we specialise in turning these 20 proven tips into sustainable, measurable results for ambitious online stores. Our SEO teams manage:

• Technical site audits and schema markup
• User-first content strategies, built on real brand insight and unique storytelling
• Precision optimisations for Core Web Vitals, mobile usability, and accessibility
• Regular content refreshes, catalogue improvements, and transparent reporting

Whether you need a partner to overhaul your catalogue for modern AI search, develop custom product content, or continuously monitor technical SEO and user experience, Dandy is ready to support your growth.

Let’s create ecommerce SEO that drives real revenue and lasting visibility—so you can focus on running your business, while we make your store stand out.

Grab a Free SEO Analysis to get started