We’ve watched too many product teams build a list of blog topics in a spreadsheet, hit publish, and wonder why nothing moved in the search results or on the sales dashboard. The missing piece wasn’t effort. It was focus. For a product based business, great content pillars decide what you say, where you say it, […]
All posts by Lizzie Midgley-Peters
How To Create a Small Business Content Strategy
Content is king, as they say, and for good reason. As a small business owner, your content drives traffic to your website, cultivates customer trust, and positions your business as an authority in its industry. But, without a solid content strategy? It’s like throwing spaghetti at a wall and seeing what sticks. Creating an effective […]
What is PPC Campaign Management?
It’s every business’s dream to be the first thing you see after a Google search, but for that to happen you need to have a strong Google Ads strategy. Enter PPC campaigns and PPC ads! Before we get started, here are some stats you should know about PPC (pay per click). PPC ad campaigns have […]
What is an SEO Company and What Do They Do?
Working with a seasoned SEO company will help you place your website in a prominent and sought-after location on a search engine results page. The company you choose will need to be giving you reports, responding to your questions, and finishing a lot of work – you may have been told to “just hire an […]
5 Essential Marketing Tips For Beginners
Marketing is a field that is continually evolving due to the development of social media, internet commerce, and payment technology. Whatever the product or service, brands constantly adapt their consumer-reaching methods in response to market trends. For new marketers in particular, understanding some practical advice on how to enhance the impact of your marketing efforts […]
Why Local SEO is Important For Small Businesses
When you want a service or product and you want it now, where do you head to? Google of course! And when you’re using search engines to find that Chinese takeaway you’ve been craving all week, you’re likely to find exactly what you want in your local area. This is where local SEO springs into […]
9 Small Business SEO Tips For 2023
Brand recognition and visibility are crucial for small businesses, especially in those all-important early days. Simply put: if customers are unaware of you, your company just won’t grow! Search engine optimisation (SEO) is one of the finest techniques to increase exposure and generate visitors from searches, producing fantastic results with the right time and effort […]
The Pros & Cons Of Google Ads
If we were starting a brand-new Google Ads account this quarter, our first move wouldn’t be to hit “Enable all” and hope. We’d audit the signals Google’s automation actually has to work with, split separate campaigns where needed, and make sure the landing page experience wasn’t the bottleneck. That’s what 2026 demands: more strategy up […]
How To Use Digital Marketing To Grow Your Business
In the past, there were only a few marketing options available for startups and small businesses. However, the growth of the digital age has created a wide variety of new ways to connect with your target audience through online marketing. Businesses must now make major modifications to keep up with these changes, the new possibilities, […]
How To Write an SEO-Friendly Blog Post
For many businesses, blogging is becoming a vital part of their ongoing SEO strategy — and for good reason! However, it can sometimes be difficult for business owners to know how to write an SEO-friendly blog post, which can often lead to wasted time and energy. At Dandy, we’re experts in blogging, so we’re here […]






