All posts by Chloe Tomkins

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The Pros & Cons Of Google Ads

If we were starting a brand-new Google Ads account this quarter, our first move wouldn’t be to hit “Enable all” and hope. We’d audit the signals Google’s automation actually has to work with, split separate campaigns where needed, and make sure the landing page experience wasn’t the bottleneck. That’s what 2026 demands: more strategy up […]

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How To Use Digital Marketing To Grow Your Business

In the past, there were only a few marketing options available for startups and small businesses. However, the growth of the digital age has created a wide variety of new ways to connect with your target audience through online marketing. Businesses must now make major modifications to keep up with these changes, the new possibilities, […]