PPC management services

A specialist PPC agency manages your paid search, paid social, and Google Shopping campaigns from strategy through to monthly reporting. Day-to-day activities include monitoring ad campaigns, adjusting bids to protect return on ad spend, conducting keyword research, writing and testing ad copy, running competitor analysis, and identifying wasted budget to redirect toward higher-performing placements. Agencies also bring access to specialist PPC tools for keyword research, auction insight reporting, and conversion tracking analysis that would be expensive to replicate in-house. The result is professional-grade paid media management for a predictable flat monthly management fee, without the overhead of building and maintaining an internal PPC team.

PPC campaigns can deliver immediate visibility once they go live, which is the key advantage of paid search over organic SEO. Most clients see meaningful click and conversion data within the first two to four weeks. Campaign performance typically improves significantly over the first three months as the account builds conversion history, automated bidding strategies optimise, and the account structure is refined using real performance data. Well-managed campaigns can achieve 300 to 400% growth in sales within 90 days when the account structure, keyword strategy, and bidding approach are set up correctly from the start.

Yes. Dandy clients retain full ownership of their Google Ads account at all times. We work within your existing account or set up a new account in your name from day one. If you choose to move to another provider or bring PPC management in-house, you take your account, your campaign data, your conversion tracking history, and your audience lists with you. There are no lock-in contracts and no proprietary account structures designed to create dependency. Your account and everything in it belongs to you.

PPC (pay-per-click) delivers paid visibility at the top of search results, with a cost incurred each time a user clicks your ad. Campaigns can deliver immediate visibility the moment they go live. SEO (search engine optimisation) builds unpaid organic rankings over time without a cost-per-click, but typically takes three to six months to show meaningful results. The two channels complement each other well as part of a broader paid media and organic search strategy: PPC delivers immediate qualified leads and brand awareness while SEO builds long-term authority and reduces cost-per-acquisition over time. Many businesses run both simultaneously to maximise their presence across the full search results page and ensure visibility at every stage of the buying journey.

Most PPC agencies charge either a flat monthly management fee or a percentage of ad spend, typically ranging from 10 to 20% of monthly budget. Flat fees offer more predictability and are generally preferred by businesses that want clear management services costs. At Dandy, we charge a transparent flat monthly management fee starting at £200 per month for the Small package, with no percentage-of-spend charges and no lock-in contracts.