PPC MANAGEMENT SERVICES
PPC (pay-per-click) is a great channel for small business owners if managed correctly. Our PPC management for small businesses is focused on providing the best return for your spend, no matter the size of your budget. Through our experience and testing, we know what makes a successful PPC campaign. If you're been running activity already we offer a free PPC audit to show you the type of changes we would make, and what our strategy would look like.
OUR WINNING APPROACH TO PPC MANAGEMENT
DRIVE SALES FOR THE LOWEST COST POSSIBLE
PPC management for small business is a key area of expertise for us. Whether it’s on Google ads, Bing or other platforms we’ll make sure your PPC campaigns are successful. Our PPC management services include everything your account needs, from crafted compelling PPC ads, Google Shopping campaigns, to creating landing pages and customer journey analysis. We look at all the data we can to make sure your PPC marketing works.
As a small business owner, we know you need a PPC agency you can count on. We have supported small business up and down the UK and further a field, managing multiple ads and successful ppc campaigns and our case studies prove it.
OUR PPC MANAGEMENT SERVICES INCLUDE
It all starts with keyword research. We'll find the right keywords to bid on, and closely monitor performance to ensure not budget waste. Once we've found the specific keywords we want to bid on we get to work.From testing exact and broad match keywords, to constantly adding negative keywords to ad groups every month.
Compelling PPC ad copy is vital. We want as many people to click your PPC ad as possible. Our expert copywriters will create ad copy that uses all the great things about your business to attract the right type of customer. Once you've approved the copy for your PPC ads we're good to go.
Your PPC campaigns need to work with the budget you've got. This is where bid management comes in. Down to a keyword level we analyse what's working and what the CPA's look like. PPC advertising quickly gets you in front of your target audience, but you don't want to pay over the odds.
A good landing page experience is absolutely vital. You want potential customers to feel they can trust you as soon as they land on your website. Landing pages need to work, our dedicated team will review landing page performance, creating new ones if needed to ensure a good customer journey. You don't want to spend hundreds on advertising or waste a small budget if you're landing pages are up to scratch.
We don't just create a PPC campaign and forget about it. Our approach is one of consistent testing and refinement, from split testing and adding more campaigns, to broad keywords, to PMAX for Google Shopping, Within the PPC advertising platform there is a lot we can test. Getting the highest ROI is our top priority, and our approach always helps us get there for clients.
Before we start we ensure conversion tracking is correctly working and we have access to Google Analytics. Our reports will show what PPC campaigns are working well, what landing page is performing best, what search terms are driving clicks, to what optimisations we have carried out, and what we've got planned for the next month.
FEATURED CASE STUDY
Increase in bookings for a Chiropractor.
- Focusing on placements that drive bookings
- High quality, high return ads
- Constant testing and optimisation
Increase in orders for an online hamper company.
- Restructured PPC account structure
- Highly targeted Google Shopping campaigns
- Improved ad quality
WHAT OTHER'S SAY ABOUT US
I highly recommend Dandy! Working with their entire team has been a fantastic experience—they’re friendly, approachable, and truly professional. Always willing to go the extra mile to help out. Thanks so much, team! 😊
Danny Somekh, Huddle Creative
Dandy promised to get us on the first page of Google, and they delivered. They took the time to understand our business and goals, making them a pleasure to work with. Thank you, Dandy, for helping us achieve such great results!
Ian Stanistreet, Scanlans Property Management
I highly recommend their services! The team is attentive, thorough, and always approaches challenges with a helpful, can-do attitude. I’m already seeing fantastic results from their work.
Sally Moss, Strength Ambassadors
We’ve experienced honest, reliable, and incredibly responsive service from Dandy Marketing right from the start. My only wish is that we had discovered them sooner! They have truly transformed our digital marketing, and for the first time, we’re seeing real, measurable results from their ad campaigns and SEO expertise. I highly recommend their team to anyone looking to take their online presence to the next level.
Anna Szanto, The Goodness Project
Dandy Marketing has become an invaluable partner for ATS, delivering expertise across every area of digital marketing. From technical recommendations and on-site analysis to leading content and strategy discussions, they consistently demonstrate a deep understanding of our business goals and context. Their proactive approach and fresh ideas have made a real difference, and we’ve seen a direct boost in sales as a result.
Jane Taylor, ATS Euromaster
Dandy has an outstanding team of marketing professionals who consistently deliver exceptional service. Their quick response times and commitment to excellent customer experiences truly set them apart. I’d highly recommend them for anyone seeking a reliable and effective marketing agency.
Debo Ajayi, Growth Idea
Working with this team has been a pleasure—they communicate clearly and are genuinely great people. They’re always attentive and responsive to our requests. After a number of years of collaboration, we’ve seen consistent growth in our SEO. Highly recommended!
Luca Corteggiano, Loony Legs
WHAT IS PPC ADVERTISING?
INCREASE YOUR ONLINE VISIBILITY INSTANTLY
Pay-Per-Click (PPC) Advertising plays a crucial part in a Digital Marketing strategy. PPC allows you to feature at the top of the rankings for key search terms. Managed correctly, it can be a highly cost-effective method of advertising on both search engines and websites, as you only pay when a user clicks on your advert. With the correct ad strategy, you can target users who are interested in your services and get them to your website. The ROI can be very impressive!
DOES PPC WORK FOR SMALL BUSINESSES?
PPC IS A GREAT CHANNEL FOR SMALL BUSINESS OWNERS
Yes, it does, but sometimes not for everyone. We have the case studies to prove it. PPC advertising is a great channel for small businesses to test out. This is a common question we get asked, so we have even written a blog about it. Even if you have a small budget you can test out pay per click advertising, this will show you wether it will work, you can get very targeted with your campaigns and with good PPC management it can work.
Find out more about our PPC management services
Our expert PPC team will deliver impressive Returns on Investment with tailored PPC packages. Our in-depth research into your company and market will not only drive more customers to your website, but also increase sales and enquiries. If you'd like a piece of the action, get in touch today.