ATS Euromaster
Client
ATS Euromaster
Channels
SEO
Google ads
Project Description
We provide digital strategy development and consultancy to ATS Euromaster, one of the UK largest tyres & vehicle maintenance providers, with a turnover of around £300m. Our work with them includes acquisition of customers across a number of digital channels including SEO, PPC, Affiliates, Social and Display.
Performance
The results
In our relationship with ATS Euromaster to-date, the company has achieved record months for online sales and record performance in key product categories such as MOT and servicing. As we close at 2023, we see the below results.
Increase online revenue
Targeted digital growth
The business was targeting performance increases across key categories of the business including tyre units, MOT and vehicle servicing bookings. Over the past 5 years, we have supported ATS Euromaster evaluating digital marketing performance across key channels and providing new ideas and recommendations to improve things. This includes:
- Reviewing display audiences & creatives
- Supported with large eCommerce website migration
- Analysed and suggested improvements to PPC campaigns
- Complete affiliate program management
Dandy Marketing has become an invaluable partner for ATS, delivering expertise across every area of digital marketing. From technical recommendations and on-site analysis to leading content and strategy discussions, they consistently demonstrate a deep understanding of our business goals and context. Their proactive approach and fresh ideas have made a real difference, and we’ve seen a direct boost in sales as a result.
Jane Taylor
Head of Digital, ATS Euromaster
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