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15 Digital Marketing Trends to Plan for in 2022

Lizzie Midgley-Peters - May 10, 2022

For any business, success depends on how well its marketing strategy is planned. While there are a myriad of different strategies you can use to market your products or services, digital marketing has really taken on a life of its own in the last decade.

There are countless content management platforms online today that businesses can use to their advantage. But there are also some key trends that are on the rise and will become even more crucial in 2022.

Here’s an in-depth look at 2022’s upcoming social trends, content marketing trends, and other digital trends, analysing their use and how you can implement them effectively.

Any great social media marketing strategy isn’t just about what you’re currently doing; it’s also about knowing where the digital marketing industry is heading in the future. In order to stay ahead of your competition, you need to not only anticipate upcoming trends but also be prepared to implement them into your marketing strategy.

With social media networks continuing to grow at an exponential rate, there are a number of social media channels and trends that businesses should be prepared for in 2022.

In the recent Hootsuite Social Trends 2022 Webinar, industry leaders discussed research on which social media platforms and trends are set to dominate the industry in 2022. Here are the top 5 upcoming digital trends named in their research.

Brand Strategy 

Another of the top marketers’ social media strategies for 2022 include the brand strategy trend. The brand strategy trend is all about online communities. Brands finally get community right, with help of influencer marketing and creators, leveraging communities as social networks grow more fragmented.

Experts discussed how the brand strategy trend could be particularly useful in 2022, as the growth in online communities can help businesses to stay ahead of their competition by reaching out to consumers directly and creating a more intimate relationship within the social media landscape.

To implement the brand strategy trend in your own marketing campaigns, consider working with influencers and content creators who already have a strong online following. By partnering with these individuals, you can build trust among your audience and create a more authentic voice for your brand.

Social Advertising 

The social advertising trend sees the increasing need for businesses to get creative with their advertising as consumers wise up to ads. Your social media marketer will need to adopt more sophisticated and engaging forms of advertising to remain effective.

While traditional paid advertising is still important in 2022, the research suggests that social media platforms are likely to become increasingly pay-to-play for brands. This means businesses will need to adopt more creative ad formats, such as video ads or other forms of interactive content, in order to stay competitive. This allows businesses to enrich the experience a potential customer is having on their social platform, rather than interrupt it.

To implement the social advertising trend in your own marketing campaigns, be sure to invest in learning how to create effective short-form video content for your target audience. This will help you to craft engaging ads that are likely to resonate strongly with your audience and drive more conversions.

ROI 

In the 2022 ROI trend, we could potentially see social maturing out of the marketing department. This could include areas such as employee experience, competitive intelligence, or even recruitment.

This trend is based on the idea that social media platforms will become more integral to all aspects of business in the future, not just marketing. As such, businesses will need to start thinking about how they can use social media to improve other areas of their operations, such as employee experience or recruitment.

To implement this trend in your own business, start by evaluating which other departments in your company could benefit from using social media. For example, if you’re looking to improve employee experience, consider using social media to create an internal communications channel. This will allow employees to stay up-to-date on company news and developments, as well as give them a space to provide feedback or ask questions.

Social Commerce 

In the social commerce trend, social becomes the heart of the post-pandemic shopping experience. We must have all noticed social commerce taking up more and more social media space.

The trend is being driven by the COVID-19 pandemic, which has forced many businesses to move their operations online. As a result, social media platforms have become one of the most important channels for businesses to reach their customers.

To implement this trend in your own business, consider using social media platforms to sell products or services directly to your customers. You can also use social media to drive traffic to your online store, website, or other channels.

In addition, make sure to take advantage of social media features that allow you to create a more immersive and interactive shopping experience for your customers, such as shoppable posts or live video streams.

Customer Care 

As the name suggests, the customer care trend is all about the growing importance of social media as a channel for providing customer support. With consumers increasingly turning to social media in times of need, businesses will need to prioritise investing in their social customer service capabilities if they want to stay competitive in 2022.

To implement this trend in your own business, start by mapping out the customer journey and identifying where social media can be used to provide support.

Next, invest in building a social customer service team that is equipped to handle all manner of inquiries, from simple questions to complex customer service issues. Finally, make sure to monitor your social channels for any negative sentiment or mention of your brand so you can address it quickly and appropriately.

The content marketing space is always changing, which is why it’s important to stay on top of the latest trends.

As experts in content marketing and SEO tips and tricks, we’re here to share our top 5 content marketing trends to use in your business digital marketing activities in 2022.

A featured snippet is the block of text that appears at the top of the search engine results pages (SERPs) when you query a question. This type of result is becoming increasingly popular, as it allows users to get the information they need without even clicking through to a website.

There are many types of featured snippets, such as paragraphs, lists, tables, and videos. As such, featured snippet targeting is becoming an important trend in content marketing.

To implement this trend in your own business, start by identifying the types of questions that your target audience is likely to search for online. Next, create optimised blog content that answers those questions in a clear and concise manner. Finally, use the appropriate schema markup to help your content appear as a featured snippet in the search results.

PAA Targeting

Another important content marketing trend to watch out for is PAA targeting. PAA stands for “People Also Ask,” and refers to the box of related questions that appears at the bottom of a featured snippet in the search results.

To take advantage of this trend, start by optimising your content for featured snippets. Then, use keyword research to identify the questions that are being asked in relation to your topic. Finally, create new content that specifically addresses those questions.

Voice Search Tailored Content Trend

As voice search continues to grow in popularity, it’s becoming increasingly important for businesses to create content that is optimised for this technology. Voice search is different from traditional text-based search, as users tend to ask questions in a natural, conversational manner.

To take advantage of this trend, start by identifying the questions that your target audience is likely to ask when using voice search. Find long-tail keywords that encompass the entire question. Then, create content that answers those questions in a clear and concise manner, using natural language and conversational keywords. You can also use structured data to help your content appear more prominently in the search results.

Evergreen Content

Another important trend to watch for in content marketing is the continued importance of evergreen content.

Evergreen content refers to high-quality, long-form blog content that stays relevant over time and continues to generate traffic and engagement for many years. Unlike other types of content, which quickly become outdated, evergreen content remains informative and useful, often through regular updates and refreshes.

To implement this trend in your own business, start by focusing on high-quality content that covers important topics in your industry. Then, look for ways to continuously improve and update that content over time, including through social media promotion, repurposing into other formats such as video or infographics, and optimising for voice search.

When it comes to content marketing, hiring an SEO agency could help you develop and update evergreen content into your digital marketing strategy.

Dynamic Content

From Tik-Tok popularising the use of short-form videos on your social media platform, to Google utilising AI to generate dynamic featured snippets, to Amazon offering personalised recommendations, it’s become clear that dynamic content is one of the most important content marketing trends for 2022.

Dynamic content is content that changes and adapts based on the user’s needs. It can be generated by algorithms or manually created by marketers.

To take advantage of this trend, start by creating content that is responsive to the needs of your target audience. Then, use data and analytics to determine which content is most effective and make changes accordingly. You can also use dynamic content tools and platforms to automate the process.

Virtual Reality

With the Metaverse now a reality, virtual reality is quickly becoming one of the most important digital trends for businesses in 2022. VR allows users to interact with digital content as if it were real, providing new and innovative ways to market products and services.

To take advantage of this trend, start by exploring the different types of VR experiences that are available, including 360-degree video, interactive gaming, and social media. Then, identify the ways in which VR can be used to improve your business. Finally, create a plan for implementing VR into your marketing strategy.

Creative Digital Channels

In addition to VR, other creative digital channels are gaining popularity, including augmented reality (AR), social media live streaming, and chatbots. To keep up with these trends in 2022, it’s important to experiment with new platforms and technologies that can improve your marketing efforts.

Getting creative with your digital channels can help you stay ahead of the competition and reach your target audience in new and engaging ways. So, start by identifying the platforms that are most relevant to your business, and then explore ways to use them creatively. For example, you could experiment with AR filters on Snapchat or Livestreams on Instagram Stories.

Blockchain Technology

Blockchain technology is another digital trend that is gaining traction in the business world. Blockchain is a distributed database that allows for secure, transparent, and tamper-proof transactions. This makes it an attractive solution for businesses looking to improve the security of their data.

To take advantage of this trend, start by investigating the ways in which blockchain can benefit your business. Then, consider experimenting with blockchain technology by looking for ways to integrate it into your current systems and processes. Finally, explore partnerships with other businesses that are also using blockchain to improve their operations.

Overall, the social media trends for 2022 are centred around creating more dynamic and engaging content, reaching customers on new platforms, and using technology to improve the customer experience. By keeping these trends in mind, you can ensure that your business stays ahead of the competition and continues to grow.

One of the best ways to stay up to date with current digital marketing trends is to hire a digital marketing agency. An agency will have the resources and expertise to keep your business up-to-date with the latest trends and technologies. In addition, an agency can help you create a comprehensive digital marketing strategy that meets your specific goals and objectives.

If you’re looking for a digital marketing agency that can help your business stay ahead of the competition, consider Dandy! We’re a full-service agency that offers a wide range of services, including expert SEO & content marketing packages, PPC Management and Digital Consultancy. We’ll work with you to create a custom marketing plan that meets your unique needs.

Contact us today or Book a FREE SEO Audit to get started!