ATS Euromaster Increases Online Revenue By 52%


ATS Euromaster

We provide digital strategy development and consultancy to ATS Euromaster, one of the UK largest tyres & vehicle maintenance providers, with a turnover of around £300m. Our work with them includes acquisition of customers across a number of digital channels including SEO, PPC, Affiliates, Social and Display.

Client: ATS Euromaster

Project Start Date: September 2018


Delivering Digital Solutions

The business was targeting performance increases across key categories of the business including tyre units, MOT and vehicle servicing bookings. We therefore reviewed each channel performance identifying areas of improvement and delivered on three key areas across a range of digital platforms:


  1. Identifying high returning ad placement opportunities
  2. Focused on UX and Conversion Rate Optimisation
  3. Planned and delivered new campaigns and offers

The Results

In our relationship with ATS Euromaster to-date, the company has achieved record months for online sales and record performance in key product categories such as MOT and servicing.


+ 52% Increase in Revenue
+ 72% Increase in Conversion Rate
+ 65% Increase in Transaction


+ 91% Increase in MOT Bookings
+ 154% Increase in Service Bookings
+ 58% Increase in Online Tyre Units


+ 70% Increase in Transactions
+ 58% Increase in Revenue


+ 39% Increase in Transactions
+ 25% Increase In Revenue

Social-Media -Marketing-Icon

+ 26% Increase in Traffic
+ 41% Increase in Revenue


+ 300k in Revenue
+ 20x Return on Ad Spend


From The Client

Dandy Marketing are a key supplier, providing expertise in all aspects of digital marketing for ATS. From providing technical recommendations and on site analysis, to leading content and strategy discussions, they approach every brief with a keen understanding of the business context and objectives. They regularly bring new ideas to the table and we have seen sales improve as a direct result.

ATS Euromaster logo
jane taylor
Jane Taylor

Head of Digital, ATS Euromaster

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