ALPHACHAIN ACADEMY

When we began work with Alphachain Academy their website was located on a platform that was falling short of requirements. So, we began there. We migrated the site across to WordPress, which enabled us to have greater flexibility and autonomy over critical optimisations.

Once the site was migrated, we undertook a thorough technical SEO audit to then identify key, critical and medium opportunities that would change the success of the site. Off of the back of that knowledge we implemented metadata optimisations, video schema, reran page speed audits, and implemented internal linking. We overhauled the navigation so that the user experience was clearer, and more concise, and we took care of any 404 redirects from broken links to ensure that same user experience remained seamless.

We then evaluated the landing pages – the key tools that Alphachain relies on to convert visitors. None of them were performing as expected, and so we began our tried and tested landing page optimisation process to begin to capture and target specific, industry-popular keywords. We built out the content on existing pages, and we also created and built out new pages that could internally link and support existing landing pages.

Then it was time to get to the good stuff: boosting conversions. We’d already added new and targeted content, so the next stage was to implement attention grabbing and user engaging CTAs (calls to action). To make sure we could evaluate the success of the user journey – and those CTAs – we installed heat map technology. From those insights we then identified weak, or underperforming areas of the site, and meticulously carried out optimisation after optimisation on those areas to make them stronger, and increase the page’s overall success rate. 

As we anticipated: it worked. The conversion rate was increased by 29%, just off of initial technical changes and the addition of content and CTAs.

When we outreach, we ensure that we adhere to Google’s best practices by only sharing information that is relevant, researched, unique and authoritative. That’s why we have such success with our link building strategies, and why our clients often remark at the speed at which their domain rating has climbed.

Alphachain Academy were no different. We were able to secure guest posts on high authority, industry-approved websites which had both significant traffic levels, and advanced industry standings. These links not only boosted domain ratings, but also drove rankings for the target keywords we had in mind.

With the knowledge bank of Adam Haeems and Gavin Pannu, Alphachain Academy’s founders, we were also able to attain exclusive features and interviews that not only showcased the experience of Alphachain Academy, but also built brand awareness and drove new leads. 

We made a particular focus on advanced trading journals in order to share expertise around specific trading strategies, and our work paid off with a number of significant high DR features.